高考英语阅读理解广告类解题思路.pdf

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1、第九讲 广告应用阅读理解命题规律命题规律广告英语与普通英语存在许多差异，广告具有鲜明的目的性，即说服顾客进行购买，这种目的性决定了其语言的特色和风格，使其独立于其他文体。广告的题材包括旅游、招聘、生活指南、通知告示、使用规则、注意事项、商品说明等。其语言特点是人名、地名、专有名词多；生词多；缩略词、独词句、祈使句、省略句多；词汇较偏僻，语言不规范，结构不完整。此类文章主要考查考生提取信息和处理信息的能力，既注重特定细节的筛选、类比、综合，又注重推理判断题的考查，题目设置较容易。答题时没有必要把每一句话弄清楚，只要重点理解和题目有关的信息就可以了。做这类题时没有必要阅读全文，宜采用“倒序法”来处

2、理。即先看问题，后看文章内容。这样在阅读中可以有重点地、有针对性地去读，冗余无效信息可以略读甚至不读。在阅读时要特殊留意文中以黑体、大写、下画线等方式加以提示的文字，因为这很有可能是文章的核心或至少是一部分内容的概括考场实录考场实录Below is a housing guide for students going to London.Below is a housing guide for students going to London.University accommodationUniversity accommodation（住所）（住所）officeofficeMany uni

3、versity accommodation offices have their own list of registered landlords(房东).Others also provide information on accommodation agencies and other housingorganizations.The advantage of using your university accommodation office is that youcan get some support if you have a problem.The disadvantage is

4、 that they are unlikely tohave enough registered landlords to house all their students.PropertyProperty paperspapers:LootLoot andand RentingRentingLoot is an important source(来源)ofinformation about private housing for co-renters.The offers are from private landlords,agencies and individuals looking

5、for other co-renters.They also have a website:.The advantage of using Loot is that there are some excellent bargains.Thedisadvantage is that there is no quality control over the offers.Renting is another usefulpaper.The offers in this paper are mainly from accommodation agencies.Their website isat w

6、ww.Renting.co.uk.Accommodation agenciesAccommodation agenciesThe majority of rented accommodation in London is probably advertised throughaccommodation agencies.The advantage of using accommodation agencies is that youwill have access to a large number of accommodations.A good agent will listen to y

7、ourrequirements and can save you time in looking for the right accommodation.Thedisadvantage is that they will make a range of charges to potential renters.NoticeboardsNoticeboardsAround the universities you will find a number of noticeboards where offers ofaccommodation will be posted.These will ei

8、ther be from landlords or from students.Someuniversities will also have online noticeboards where students can advertise to otherstudents.Advertisementsfromstudentscanbeanexcellentwaytofindaccommodation.However,advertisements from landlords can be problematic.Word of mouthWord of mouthSome of the be

9、st housing in London is never advertised but is passed on from onegroup of students to another by word of mouth.It might be that you can find out aboutgood offers from final year students.However,dont suppose that just because you havefound out about housing from a friend it is necessarily,going to

10、be better than that foundthrough any other source.FamilyFaced with the very high rents charged in London,some students and their parents will consider buying as an alternative.In some cases thismight be a good choice.1.What is the advantage of using Loot?A.It has more offers from accommodation agenc

11、ies than Renting.B.It gives you personal information about other co-renters.C.Their website is designed mainly for students.D.There are some good bargains.2.A good agent can help you.A.know more peopleB.find cheap accommodationC.get the right accommodation quicklyD.get free information about most ac

12、commodations3.The information passed on by word of mouth is important because.A.it is better than that found through any other sourceB.it helps you find some of the best housing never advertisedC.the final year students always offer better informationD.the landlords have little valuable information4

13、.For students going to London for the first time,which of the following provides themost reliable information?A.University accommodation offices.B.Loot and Renting.C.Noticeboards.D.Family.【文章大意】这是一篇应用文。介绍在伦敦留学的学生们住宿情况。1.D 细节理解题。根据文章第二部分第一段中的The advantage of using Loot is that thereare some excellent

14、 bargains.可知答案。2.C 细节理解题。根据文章第三部分中的A good agent will listen to your requirementsand can save you time in looking for the right accommodation.可知答案。3.B 细节理解题。根据文章倒数第二部分中的Some of the best housing in London isnever advertised but is passed on from one group of students to another by word of mouth.可知答案。4.A 推理判断题。根据文章第一部分 The advantage of using your universityaccommodation office is that you can get some support if you have a problem.提示和全文的整体理解，可知大学的住宿办公室还是最可靠的。