巴西市场商业计划书-英文.pdf

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1、BusinessPropositionAutelsProductLineDistributioninBrazilAbout BrazilPopulation:Approximately200million9thGDPintheWorld2007GDPGrowthRate:5.4%2008GDPGrowthRateProjection:5.2%CarSalesRecordin2007:29.7%growth2008CarSalesGrowthProjection:20%9thCountryontheRankofCarSales7thontheRankofMotorVehicleProducing

2、Countries143,000AutomotiveRepairShopsAbout BrazilWhilemostoftheimportantcountriesarefacingarecession,Brazilkeepsgrowthabove5%andcarsalescontinueimpressive.TheautomotivemarketsinNorthAmericaandJapanarestagnant,whilethoseinSouthAmericaandAsiagrowsstrongly.Ofthemajormarkets,Russia,Brazil,IndiaandChinas

3、eesthemostrapidgrowth.About MeMynameisRomeroDubeuxdeAndrade,IamGarysfirstemployee.Iworkwithhimforover4yearsnow,startingsincethebeginning,whenwedevelopedthebusinessplantotakeoverLaunchsX431productlineexclusivelyintheUSmarket.Asyouknow,wesoldLaunchsproductsintheUnitedStates,buildingagoodmarketandastro

4、ngnameforthem.Romero Dubeux de AndradeIwasbornandraisedinBrazil.MyfatherisanAmericancitizen,whichmakesmeadualcitizenbybirthofbothBrazilandtheUnitedStates.IamfluentinPortuguese,SpanishandEnglish.GraduatedinInternationalBusinessIntegratedUniversityofRecife,PE,BrazilDubeux Com. & Rep.DubeuxCommerce

5、&RepresentationsisafamilyownedcompanywhichIhaveworkedforasaSalesManagerwhenweweretheBrazilianDistributorforDaewoo,themachineryandequipmentKoreancompany.Thecompanyhasbeeninbusinessfor14yearswithanimpeccablereputation.Ihaveinheritedthecorporation,myprojectistore-structureitwithmyownstandardstointr

6、oduceAutelsProductLinetotheBrazilianMarkettheDubeux Com. & Rep. PortfolioTrevoIndustrySofimaIndusaFielIndustrialEquipmentDaewooHidromineralAlegriaExttraMineralCompany ResourcesMainOfficelocatedinSoPauloNortheastOfficelocatedinRecifetofacilitatelogisticsoperation.VPNIntegrationAsteriskCallCenterS

7、ystemToll-freenumberandlocalareacodeVoipnumbersforthe7largestStates.Website(PortugueseandSpanish)SamedayproductdeliveryforordersinSoPaulo,RiodeJaneiroandRecife.Operatedbyathirdpartymotorcyclecouriercompany.TeamSalesManagerOperationalManagerSecretaryTelemarketingSalesTeamIn-houseITdepartmentIn-houseM

8、arketingdepartmentMultilingualTechnicalWriter/TranslatorIndependentSalesReps.(minimumof1foreachofthe26states)CompetitionAmarketresearchwasdone,wefoundthatonlyafewofourcompetitorsintheUSareoperatinginBrazil.ThepricesarealsohigherthanthesameproductssoldintheUnitedStates.TheonlyBraziliancompaniesthatma

9、kesautomotivediagnosticequipmentisAlfatestandTecnomotor.TheirproductlinethatwillcompetewithAutelistheKaptorandtheRasther,whichhasaninferiorcapacitythantheMaxiDASDS708,thepriceisequivalent.Withlackofcompetitionanditslowerpricingstructure,Autelsproductspotentialsalesperspectivesareprojectedtobeverysuc

10、cessfulfortheBrazilianmarket.Competition forOBDII Code ReadersPriceRange:$100.00$450.00USCurrency(R$220,00R$1000,00)BrazilianCurrencyCompetition for DS708PriceRange:$2900.00$7000.00USCurrency(R$6.200,00R$16.000,00)BrazilianCurrencyCompetition not found for all other products MaxiDiagJP701,EU702,US70

11、3,FR704VehicleMonitoringEPBServiceToolsTPMSDiagnostic&ServiceToolsOilResetToolsNoequivalentproductswherefoundintheBrazilianmarkettocompetewiththeabovelistedAutelproducts.Someexpensivescanners,similartoDS708,offersspecificpackageslikeAsian,EuropeanorAmericansoftware.ThiscouldcompetewithJP701,EU70

12、2,US703,FR704.Butthepricesareveryhigher.Price StrategyDismembering Hardware and Software PricesDifferentlythantheUnitedStates,Brazilhasveryhighimporttaxes.OurstrategyistobebilledbyAutelontwodifferentinvoices,onebillofsaleforthehardwareandanotherbillofsaleforthesoftware.Thiswaywecanapplyalowerimporti

13、ngtariffforthesoftware,translatingthesavingstotheendusers,beenabletoofferanevenmorecompetitivepricingstructure.MarketingTrade ShowsAutomecisthemostimportanttradeshowinBrazil,ittakesplaceeverytwoyearsinSoPaulo.TheupcomingshowwilbeinApril2009.WewillintroduceAuteltoBrazilatAutomecShow.InadditionaltoAut

14、omec,thereare8otherimportanttradeshowsinBrazilthatwewillbeattending.Theseshowsare:Autopar,Tecnoshow,ReparaNordeste,SemanadoMecanico,Autonor,FEISA,AutopartsandAutop.MarketingMagazine AdsFullpageandhalfpageadswillbepublishedonthehighestcirculationautomotivemagazinesandjournalsinthecountry.Someofthemar

15、e:OMecanico,Sincopeas,PontoAPontoandBalcoAutomotivo.MarketingState Associations for MechanicsThereareapproximately143,000automotiverepairshopsinBrazil.Mostofthemareaffiliatedtoitsstateassociation.Wewillbecomeamemberonall27statesassociations,sowecanadvertiseontheirinformativejournalsandparticipateonm

16、osteventsandmeetingstopromoteAutel.MarketingSchool ProgramSpecialpricing(aslowasourcost)willbeofferedforschoolsandteacherssotheycanuseourproductsattheirclasses.Thiswillbeavaluableadvertisementforalltechniciansattendingclasses.Special Student PricingDiscountcouponswillbeofferedtothestudentsfromthesch

17、oolsandteachersthatareparticipatingonourschoolprogram,asanincentiveforthemtochoseAutelfortheirdiagnosticneeds.MarketingAuto Parts StoresIntroductionofAutelsproductlinewillbesetupbyarrangingmeetingswithallautopartsstoreschainsforacatalogpresentationtoofferdistributorshipofourproducts.Thegoalistohavet

18、hemajorautopartsstoresasourvendors,includingRedeAncora-thelargestchaininBrazil.MarketingPrint AdvertisementCatalogs,brochuresandflyerswillbedesignedfordistributiontoalloursalesforceandfordirectmailing.WewillbeusingGPSsoftwaretoretrievecontactinformationfordirectmailingandtelemarketing.Web MarketingG

19、oogle CampaignApayperclickcampaignwithunlimitedfundswillbesetuptoshowourwebsiteasthe1stresultwhenanusersearchesforanymainkeywordssuchasOBD,OBDII,codereader,automotivescanner,autodiagnostic,etc.Banner AdsThemostimportantautomotiveforumsandnewswebsiteswillhaveourbanners.Automotive Forum ParticipationA

20、ctiveparticipationonwebmessageboardsrelatedwithautomotivediagnosticsandscantools.Mission StatementAutelsproductlineisverydiversified,ithastoolsavailabletofulfillthediagnosticneedsforanykindofrepairshop.OurgoalistobuildastrongnameforAutelinBrazil,makingallthecodereadersandDIYersproductlineavailablefo

21、rsaleonallautoparts/aftermarketstores.Asforthespecializeddiagnosticscannerslinewewanttosetupthelargestindependentsalesnetworkofdiagnosticequipmentsinthecountry.Benefitingfromanoutstandingsalesnetworkandanaggressivemarketingplan,resultedfromapartnershipthatwillbenefitbothofus,everyshopinBrazilwillknowAutel.AsforhavingthebestOBDCodeReadersandforhavingacompleteandmostaffordablespecializedcomprehensivediagnosticequipmentline.