国际商务英语授课国际商务 (7).pdf
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1、International BusinessKey DefinitionsChapter Three:Differences in CultureChapter OutlineI.What is Culture?II.Social StructureIII.Language and EducationIV.Culture and the Workplacekey definition No.1我们将文化看成是一群人中间共同具有的、是为生存而设计构造的一种价值观和准则的体系。We view culture as a system of values and norms that are shar
2、ed among a group of people and thatwhen taken together constitute a design for living.key definition No.2价值观是指抽象的观念,关于一群人相信什么是好的、正确的和愿意的。By values we mean abstract ideas about what a group believes to be good,right,and desirable.key definition No.3准则是指社会规则,在特定情况下描述适当行为的准则。By norms,we mean the social
3、 rules and guidelines that prescribe appropriate behavior in particularsituations.key definition No.4社会习俗是每日生活的常规习俗,一般而言,社会习俗是无道德意义的行为,更确切的说是社会习惯。Folkways are the routine conventions of everyday life.Generally,folkways are actions of little moralsignificance.key definition No.5道德准则被认为是社会发挥作用和社会生活的核心
4、准则,比社会习俗有意义得多,依此,违反道德准则可能受到严重的惩罚。Mores are norms that are seen as central to the functioning of a society and to its social life.They havemuch greater significance than folkways.Accordingly,violating mores can bring serious retribution.International Business.key definition No.6A societys social stru
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