(4.2)--演讲-U4-Supplementarymaterial2-刘.pdf

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1、Supplementary material Here is a blog post commenting on Oprah Winfreys talk at the Golden Globes in January,2018.Can you identify the structure of it?Is there a clear introduction,body,and conclusion?Why Oprahs talk works:Insight from a TED speaker coach Posted by:TED Guest Author January 10,2018 a

2、t 2:26 pm EST By Abigail Tenembaum and Michael Weitz of Virtuozo When Oprah Winfrey spoke at the Golden Globes last Sunday night,her speech lit up social media within minutes.It was powerful,memorable and somehow exactly what the world wanted to hear.It inspired multiple standing Os and even a semi-

3、serious Twitter campaign to elect her president#oprah2020 All this in 9 short minutes.What made this short talk so impactful?My colleagues and I were curious.We are professional speaker coaches whove worked with many,many TED speakers,analyzing their scripts and their presentation styles to help eac

4、h person make the greatest impact with their idea.And when we sat down and looked at Oprahs talk,we saw a lot of commonality with great TED Talks.Among the elements that made this talk so effective:A strong opening that transports us.Oprah got on stage to give a thank you speech for a lifetime achie

5、vement award.But she chose not to start with the thank you.Instead she starts with a story.Her first words?In 1964,I was a little girl sitting on the linoleum floor of my mothers house in Milwaukee.”Just like a great story should,this first sentence transports us to a different time and place,and in

6、troduces the protagonist.As TED speaker Uri Hasson says:Our brain loves stories.Oprahs style of opening signals to the audience that its story time,by using the opening similar to any fairy tale:Once upon a time(In 1964)There was a princess(I was a little girl)In a land far far away(my mothers house

7、 in Milwaukee.Alternating between ideas and anecdotes.A great TED Talk illustrates an idea.And,just like Oprah does in her talk,the idea is illustrated through a mix of stories,examples and facts.Oprah tells a few anecdotes,none longer than a minute.But they are masterfully crafted,to give us,the au

8、dience,just enough detail to invite us to imagine it.When TED speaker Stefan Larsson tells us an anecdote about his time at medical school,he says:I wore the white coat one concrete detail that allows us,the audience,to imagine a whole scene.Oprah describes Sidney Poitier with similar specificity do

9、wn to the detail that his tie was white.Recy Taylor was walking home from a church service.Oprah the child wasnt sitting on the floor but on the linoleum floor.Like a great sketch artist,a great storyteller draws a few defined lines and lets the audiences imagination fill in the rest to create the f

10、ull story.A real conversation with the audience.At TED,we all know its called a TED talk not speech,not lecture.We feel it when Sir Ken Robinson looks at the audience and waits for their reaction.But its mostly not in the words.Its in the tone,in the fact that the speakers attention is on the audien

11、ce,focusing on one person at a time,and having a mini conversation with us.Oprah is no different.She speaks to the people in the room,and this intimacy translates beautifully on camera.Its Oprahs talk and only Oprahs.A great TED talk,just like any great talk or speech,is deeply connected to the pers

12、on delivering it.We like to ask speakers,What makes this a talk that only you can give?Esther Perel shares anecdotes from her unique experience as a couples therapist,intimate stories that helped her develop a personal perspective on love and fidelity.Only Ray Dalio could tell the story of personal

13、failure and rebuilding that lies behind the radical transparency hes created in his company.Uri Hasson connects his research on the brain and stories to his own love of film.Oprah starts with the clearest personal angle her personal story.And along her speech she brings her own career as an example,

14、and her own way of articulating her message.A great TED Talk invites the audience to think and to feel.Oprahs ending is a big invitation to the audience to act.And its done not by telling us what to do,but by offering an optimistic vision of the future and inviting us all to be part of it.From：https:/ you are interested in Oprahs speech,find the talk,listen to it,make your comments and compare your ideas with those of Abigail Tenembaum and Michael Weitz given below.