BE考前材料完整版(不断补充ing).doc

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1、I. Listening (15 %) Section A/Section BII. Vocabulary (20%) Section A/Section BIII. Translation (15%)IV. Reading (30%) 3 - 4 passagesV. Writing (20%)Task 1 (short notes, e-mails, memos) Task 2 (letters, short reports, comments, etc.) II. Vocabulary (20%) Section A/Section B感谢喻成松、陆大鹏、马玮伟、张晶、徐承、吴志伟为本次

2、考试所做的贡献（在大家打印文档时，本段需要亲自删除，否则他们就0分了） 欢迎大家再继续补充，从以往MBA班考试中获取灵感，分享到1001发现问题，可以随时编辑、更新。1. People who buy shares in a company are called shareholders 2. Companies protect the copyright of their products and ideas through patents3. A company owned by another company is a subsidiary 4. When applying for a

3、job you send a CV and a letter of application 5. Companies which specialize in recruitment are called headhunters6. People who apply for jobs are referred to as applicants 7. A selection of products may also be called a range of products.8. Shops and stores are also referred to as retail outlets.9.

4、Large food retailers in out-of-town locations are known as superstores. 10. When a company sells the right to operate a business using its established system or format to another one this is called a franchise 11. A booking may also be called a reservation12. Managers delegate by giving responsibili

5、ty to people working in their department.13. The amount of responsibility depends on the position a staff member holds in the hierarchy14. Charges for professional services are also called fees15. Banks have many offices or branches in different areas or towns. 16. Merchant banks do not deal with th

6、e public but with companies.17. Currency is the money used by a particular country. 18. To empower employees means giving them a say in decision-making.19. Recycled products are made from materials that have already been used.20. On the stock market you can buy bonds, which are loans to a company or

7、 governments.21. To issue shares means making available to investors units of a companys capital on the stock market.22. A tariff is a tax imposed on imported goods.23. A bill of lading is a shipping document which proves ownership or receipt of goods.24. In accounting, everything a company owns is

8、referred to as its assets25. A companys liabilities are everything it owes.26. A statement of earnings shows how much revenue a company brings into a business. 27. A private company in the US is referred to by the abbreviation Inc.28. When two companies come together to form one company, it is known

9、 as a merger 29. The process of buying goods and services using the Internet is called e- commerce 30. The term used for a companys offices and buildings is premises1. Our company has over 1000 employees on its payroll 2. Regulators are necessary to ensure fair trading on the stock exchange. 3. The

10、companys overheads，including rent, electricity and heating, have doubled this year.4. The market of beauty products is said to be an extremely lucrative one. 5. Our suppliers have never made a late delivery. 6. Dividends are paid to shareholders according to company earnings. 7. The company has a lo

11、t of financial problems to tackle before considering expansion.8. We are going to open a chain of supermarkets in France.9. Our innovations are protected by patents.10. In most companies major decisions are made high up the hierarchy. 11. Were expanding and Personnel is presently hiring new staff. 1

12、2. Who gave you the authority to sign this invoice? 13. The company usually sells off its surplus stock cheaply in the January sales.14. Keeping two sets of receipts will involve a lot of extra paperwork. 15. My broker advises me on which shares to buy. 1. We have decided to open a new company by se

13、tting up a joint venture with another company in the same line of business as us. 2. When we want to know what our company is worth at any given dates we consult our balance sheet3. Our rivals are worried about our growing market share.4. We have asked the shippers to send us their invoice as proof

14、that the goods were sent.5. The auditor is checking our accounts for mistakes.6. The new advertising campaign fits our brand perfectly. 7. We merged with one of our rivals and we now form the biggest software company in the country.8. Once we get over the initial bureaucratic hurdles, everything wil

15、l be fine. 9. When negotiating the agreement we must consider the imperatives of the shareholders.10. Our sales have increased thanks to our catchy advertising slogan 11. The profit and loss account shows how much the company is earning through sales as well as the costs and expenses incurred throug

16、h sales. 12. Conflicts and clashes are inevitable between people with strong personalities. 13. We are setting up a subsidiary of the company In Spain, as part of our expansion programs. 14. With fully computerized production we are at the cutting edge of technology. 15. They are making our products

17、 under licence in their local factories. 市场营销迎来产品畅销Suzanne Peck的一份历经18个月，关于壳牌石油公司测试其客户购买习惯的项目研究报告中显示出，一项全新的，具有发展潜力，并可以让顾客可以更快捷的燃料采购活动正在美国开展起来。三年前当Sam Morasca询问他的妻子，如何能够在她购买汽油时超出她的预期，而妻子则回答她没有考虑过这些，（妻子的回答）让他暂时放下手头的工作并陷入沉思。作为壳牌石油公司副总裁，Sam和其他壳牌产品的市场营销人员一样，都在迫切的寻找增长业绩的方法，并最终想出一条策略，使得壳牌石油的品牌在消费者眼中与其他产品区分

18、开来，并领先竞争对手。Sam说：虽然我们壳牌石油公司是家大企业，每年缴税7亿美元，还是领头的汽油零售商，然而这是个区域市场，我们的任务是开拓业绩。如今，经过18个月最先进的研究后，壳牌石油已经在他们的8900家加油站中推出全新的区别品牌，主要旨在为具体的细分客户提供经过设备运输、系统升级以及新操作方式的一站式的服务体验。在过去的几年，壳牌公司一直致力于研究消费者的采购需求和态度的细节，为此为新品牌打下详实的基础。作为市场营销战略及规划部的经理以及团队负责人Dave Yard，开始着手此事。我们在55,000位顾客中开始细分客户研究，这些客户是我们在六个城市的购物中心中抽取，每位就他们的态度，尤

19、其是关于车辆及行驶方面，进行45分钟的采访。研究的结果表明客户希望在加油站获得三件事，三件他们相信已经获得的事：优惠的价格，就近的位置和优良的燃油品质。 这意味着他们的购买意向已被其他因素所影响了，有些人喜欢以前的那种全式服务加油站，有些人选择加油站则取决于是否看上去安全。对于这些顾客中每种喜好应该有更好的理解。针对每一部分人群分别建立了“专研小组”，运用了人类学研究，其中包括小组成员白天伴随各部分人员，在家观察他们以及跟随他们去商场以观察他们的购买习惯，同时聘请临床心理学家分别建立心理档案。该项研究显示有三种人，占开车人群的30% 应成为目标。速度至上者 性格较外向，有野心，喜好竞争且做事细

20、致的人。他们驾驶可以显示身份的高档车，做事讲究效率，此外开快车，比较容易接近并且付款很快。追求简洁者 比较忠诚，关心他们且敏感，容易被每日生活的复杂性影响而沮丧，追求简单快捷的事务。安全至上者 善于自我控制，自信心强的群体，凡事喜欢有次序和享受家庭的安慰，重视亲情并且用他们觉得舒服的方式去加油站。更喜欢离车较近的位置。共同之处是他们都希望得到更快捷的服务而非现已有服务，Dave说道，因此结束研究开始投放市场。外勤组织和壳牌石油零售商强力联合起来抉择如何消除顾客所面临的小麻烦，例如设备改良和更清晰的加油说明。该项新创新活动现在正在做市场试验推广。新的广告活动也在进行，并且一种精密测量系统也投放入

21、市场来监督客户队该品牌的满意度，行为以及感觉。汽车加油在生活中不可或缺，我相信我们在此行业中处于领先，但是我们不能允许自己止步并被赶超。当自我发生碰撞在错综复杂的各种收购活动中，领导人常常是交易成功的破坏者也许商学院的课程中应该加入人类学；公司高管的行为同大猩猩存在着奇怪的类似。医药巨头葛兰素威康和史克必成之间令人印象深刻的联姻失败就是一个范例。这两大医药巨头之间的联合完全符合商业逻辑,可以使他们的研发预算超过其最有力的竞争对手诺华和默克两倍，而且他们之间互补的研发技术使得他们超出竞争者很多；仅成本节约一项就可能有10亿美元。但是，由于丛林中的两只巨兽（两家公司的CEO）互相拆台，使得这项交易

22、失败，至少目前看来是这样。企业自我会导致很多问题，但是其在以魄力、果断和领导力为荣的企业文化中是不可避免的。拥有强硬的个性和智胜他人的能力是攀到公司阶梯顶部的基本前提。所以，由于每家公司都有权力欲望很强的领导人，也就不奇怪每次大的合并宣布时，董事会内部很有可能会为此争论。尼古拉斯-贝茨，欧洲商学院人力资源管理部主任指出，很多高级经理人在人格测试中的得分并不是很高。“他们中有些人几乎心理病态，会毫不犹豫地去控制身边的其他人。有些人几乎是偏执狂。”尽管如此，这项恰恰是企业所需要的个性，因为他们可以对商业进行变革；只有在他们需要与组织中并不接收其观点的同事一起工作时才会出现问题。矛盾不可避免。欧洲令

23、人印象最深刻的公开联姻失败来自汽车巨头沃尔沃和雷诺之间。1993年9月13日沃尔沃和雷诺宣布他们将联合起来，沃尔沃占少数35的股份。但是，3个月后，沃尔沃的股东和高管们坚决地拒绝了这项联姻计划，因为他们担心该交易会低估沃尔沃的价值，而且会演变成雷诺的收购行为，而雷诺无需支付收购费。隐藏的对沃尔沃主席吉林哈默独裁管理方式的憎恨加剧了管理层的反抗。据报告，此次联姻失败花费了沃尔沃数亿美金，并且迫使吉林哈默让出了他占据了20多年的领导位置。两家大公司走到一起时，自我扮演着重要的角色，使得他们很难联姻成功，除非其中的一人愿意走到后面或辞职。瑞士巨人汽巴和三德士之间260亿美元的婚姻，于1996年成立诺

24、华经常被当作大型合并如果成功的典范。该联姻是成功的，而成功主要依赖于主要人物准备退休或准备在其它条件下的新机遇中放弃原来的角色。如果两个强大的公司想发挥双方及其股东的优势而进行合并，妥协至关重要。否则，友好协商会出现问题，而且很容易演变成一场全面的战争。在公司丛林中，现在的问题是股东的迫切需求能否控制经理们的自我，推进可以给他们带来预期经济回报的交易。这是独立董事应该扮演的角色，尽管他们很少这样做。Writing E-mailsl Use the subject line that tells the other person what the e-mail is about. l Keep

25、your message short.l Dont use abbreviations unless youre quite sure your reader will understand them.l For clarity, use paragraphs for different points. Put a complete line space between paragraphs.l Dont repeat yourself - try not to use the same word more than once in a paragraph.l Make sure your s

26、pelling and grammar are reasonably correct.(1)Dear Mr SchmidtTo celebrate the signing of the agreement between our two companies we would like to invite you to participate in our annual sales meeting which is taking place this year in Honolulu, June 7 10.Please feel free to bring another person with

27、 you as our guest if you would like to join us.I hope this will be possible. Please let us know.Best wishes,AlisonAlison McDermottProduct ManagerHas Bro Equipment Inc.Box 28Chicago IL 60644Phone: 001 234 555 6789Email: alison.mcdermott(2)Hello, SallyI made an interesting contact at the seminar last

28、week. Pablo Almeira is in charge of Research and Development at Rozlin Electronix in Seville. He is very interested in our new training software and wants you to contact him. Here is his e-mail address:Pablo.almeiraHope hes useful for you!See youEmilyWriting Memosl Memos are formal or neutral in sty

29、le.l Memos should include headings: To / From / Date / Subject.l They should be short and include only useful information.l Points should be arranged in logical order, and are usually numbered.l You can finish with your initials or your signature.To:Carlos DivietroVice President, HRFrom:Francesca St

30、ein Manager, HRDate:July 15th 2005Subject:Employee OvertimeFollowing a meeting yesterday afternoon with the Workers Council we have come to an agreement about employee overtime.1.Employees can work a maximum of 30 hours overtime per month.2. Employees can work a maximum of 10 hours per day.3. Employ

31、ees can choose to be paid for overtime or be given holiday.FSPractice:You have arranged to meet Christine Hendrikson next Tuesday but have to cancel the meeting at short notice.l Write an e-mail to Christine:* apologizing for canceling the meeting* giving a reason for the cancellation* offering a new date and time* asking her to confirm the new date and time.l Write about 50 words.