跨境电商英语（B卷）期末考试卷模拟试卷带答案测试卷练习题复习题.doc

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1、跨境电商英语期末试卷(B)Part 1. Useful Expressions (共15小题，每小题1 分, 合计15 分)Directions: The following is a list of terms related to Cross-border E-commerce. After reading it, you are required to find the items equivalent to those given in Chinese in the table below.1.利润率 2.浏览量3.海外仓 4.商业快递5.佣金 6.标题描述7.良性循环 8.属性词9.

2、销售额 10.批发价11.物流模板 12.追踪号13.转化率 14.跳失率15.清关Part 2. Translation（共6小题，16-20题每小题3分，21题10分, 合计25分）Directions: This part, numbered 11 to 16, is to test your ability to translate Chinese into English of the five sentences. No.16 is to test your translation ability of paragraph from English into Chinese. 16

3、.你该如何从激励的竞争中脱颖而出呢？ 17.这两款产品价格相差很大。18.顾客如不满意可以全额退货。 19.赢得这份合同对这家公司的成败至关重要。20.该公司旨在年轻消费者中培养品牌忠诚度。21.The development of cross-border logistics in China is relatively slow. The development of logistics and Cross-border E-commerce are complementary to each other. Logistics occupies an important part in w

4、hether Cross-border E-commerce is satisfactory. Companies should compare a variety of cross-border logistics modes for comprehensive consideration and choose the best logistics method of Cross-border E-commerce based on their own situation. They can also create new logistics methods according to the

5、 needs of business and customer, and create more customer value through upgrading logistics services for Cross-border E-commerce.Part 3. Reading Comprehension (共15小题，每小题2 分, 合计30 分)Directions: Read the following passages. After reading them, you should decide whether each statement is true（T）or fals

6、e（F）.Passage 1In business, a single transaction to the business is only the value for a single time, or a single trade to buyers and sellers means only the profit for a single time. In order to allow buyers and sellers to gain profits continuously through transactions, there must be a method to help

7、 buyers and sellers to form a strong connection. This does not only mean the value for a certain period of time, but also the added value of business. Because this strong connection creates new values such as brand value and service value, which is unrelated to the transaction itself.The difference

8、between the customers on the Cross-border E-commerce platform and in the traditional international trade lies in its uncertainty. It is not difficult for us to understand that the maintenance and the establishment of customer connection on Cross-border E-commerce platforms is a more complicated proc

9、ess than in traditional international trade. However, customer maintenance is the key to Cross-border E-commerce. According to the study, the cost of developing a new customer is five times as that of retaining an old one. So how do we maintain customer relationships and establish a close connection

10、 with our customers on Cross-border E-commerce platforms? This requires us to consider the basis of Cross-border E-commerce platform, and carry out the following activities:1. Collect customer information, build customer databaseSellers should collect detailed information on customers personal infor

11、mation, purchase history, buying preferences and concerns. These are all “clues” that can help sellers understand the customers preferences. After knowing these, the seller can provide customers with personalized service.1. Maintain regular contact with old customers In order to retain and maintain

12、good relationships with customer, many Cross-border E-commerce sellers will send e-mail or cards to customers on holidays or customers birthday. It can change the business relationship into friend relationship, and help the sellers to follow up with the customers.2. Reply old customers email without

13、 delay Old customer email must be replied on the same day. If you encounter a complicated problem, and cannot reply on the same day without the cooperation from other sides, we must promptly inform the customer. For example: “Mail received, and is being processed”. Even so, you must reply that custo

14、mer no more than three days later.4 Ensure product qualityProducts must go through strict quality inspection and the quality of products must be ensured. Only the quality is ensured will the company develop better, and the customers will repurchase these high-quality and inexpensive products. Over t

15、ime, it will form a positive “ecological circle”.5. Pay old customers a return visit regularlyThe so-called return visit is the planned tracking service to old customers. It can be an email, inviting the old customers to give feedback about the recent quality and service of products and other sugges

16、tions. In short, the aim is to let buyers know that the seller is really buyer-centered, and want the buyers to have a better shopping experience in the future.22. The maintenance customer connection on Cross-border E-commerce platforms is a more complicated process than in traditional international

17、 trade. （ ）23. The seller can provide customers with personalized service based on their preferences. （ ）24. The seller cannot change the business relationship into friend relationship. （ ）25. The seller must reply that customer no more than five days. （ ）26. Only the quality is ensured will the com

18、pany develop better. （ ）Passage 2 As customers cannot see the real products (services) through online shopping, they can only judge the products through the pictures, descriptions and customer reviews on website (or APP). Customers are more concerned about the consistency of the products and the adv

19、ertising. In this case, customers will inquire of the customer service staff about the products through e-mail or social media. Customer service staff should be proficient in professional knowledge about all the products, have good promotional skills, respond timely and effectively, so as to put awa

20、y customers worries before buying products, promote customers to purchase and improve customer conversion rate.Product quality is the foundation and source of healthy development of e-commerce, and the core competitiveness of sustainable management of a company. As the e-commerce platforms only prov

21、ide pictures and description of products, buyers are unable to determine the quality. Before ordering the products, the buyer may inquire about the quality of them. Customer service staff should be patient and truthfully answer the corresponding questions about quality, trying to win orders.When sel

22、lers release a product, they should describe the product materials accurately, especially for products like bags and shoes. The price will differ a lot for different materials they use. The price of some leather products like bags and shoes are high, so the buyer will worry about the authenticity of

23、 the material. Receiving such inquiries about the material, the seller should communicate with the buyer sincerely. It is best to attach some relevant customer reviews to eliminate buyers doubts and promote the transaction.As for product specifications and size issues, the seller will generally desc

24、ribe on the product details page, but it does not exclude some buyers who will ignore this information. In the event of inquiries about product specifications and size, the seller should repeat the detailed specifications and size of the product and guide the buyer to confirm the specifications and

25、size on the product details page again. In addition, some products of Cross-border E-commerce are for domestic sales, so there will be size issues, especially for products like clothing and shoes. There are many disputes arising from different size standards, so it is a troublesome problem for many

26、sellers. How to avoid such disputes? In addition to carefully set the size chart, the seller should respond the size questions in details and with patience, which will play a significant role in avoiding disputes and improving customer experience and satisfaction.27. Customers are more concerned abo

27、ut the consistency of the products and the advertising since they cannot see the real products. （ ）28. Customer service staff should be proficient in professional knowledge about all the products. （ ）29. Product packaging is the foundation and source of healthy development of e-commerce. （ ）30. Ther

28、e are many disputes arising from different size standards. （ ）31. In most cases, the buyers are not worried about the authenticity of the material. （ ）Passage 3Unlike domestic online customers, most cross-border customers do not bargain with sellers in most cases. Most of the buyers will decide whet

29、her to place the order based on the released price. Some of the unpaid orders may result from the high price of the product or shipping. The seller may communicate with the buyer timely and understand the reasons for the unpaid order. If you do not get a reply, you may take the initiative to adjust

30、the price of the product or shipping to regain buyers focus and improve the conversion rate.But some customers will bargain with the seller for discount before placing an order. For them, the seller should analyze the purpose of bargaining, respond and deal with it specifically. For some products wi

31、th limited profit margin, the seller should reject the request by emphasizing quality advantage, price advantage over similar products or good reputation, and guide buyers to increase the order number to obtain a discount. For some products with considerable profit margin, the seller should not imme

32、diately cut the price after the counter-offer from the customer, but should pretend to ask the supervisors approval and reply later, so that buyers do not think the released price unrealistically high.In addition, there are some small wholesale customers on the Cross-border E-commerce platform. Many

33、 foreign small buyers favor online orders because of the delivery speed, payment after arrival of products, low risk and relatively high security etc. For them, the seller should give special attention and actively follow up with the inquiry. They should negotiate about the wholesale price according

34、 to the quantity and try to retain these small wholesale customers, which will bring great advantages to the positive cycle of online stores. On the one hand, the seller can set the wholesale price when publish the product, so that the buyer can click on the Bulk Price button to see the products def

35、ault wholesale price. On the other hand, in order to attract small wholesale customers, the seller can also make clear the wholesale discount or indicate the buyer to write to negotiate about the discount on the home page or product description page. When faced with inquiry from a large wholesaler,

36、the seller must seize the opportunity and reply in details, including the style, the amount of purchase and the corresponding offer. The offer usually includes shipping, and should have price advantage, making the buyer feel that he receives a large discount.32. Some customers will bargain with the

37、seller for discount before placing an order. （ ）33. For some products with considerable profit margin, the seller should reject the request. （ ）34. Many foreign small buyers favor online order just because of the low product price. （ ）35. Retaining small wholesale customers will bring great advantag

38、es to the positive cycle of online stores. （ ）36. When faced with inquiry from a large wholesaler, the seller must seize the opportunity and reply in details. （ ）Part 4. Writing（共3小题，28-30题每小题10分，合计30分）Directions: This part is to test your ability to do practical writing. Suppose you were a customer

39、 service representative. Now you are required to write reply letters to your customers according to the following information.37.Hi, would you please tell me what the shipping method do you offer and when I can get my package if I order the product from your store? Thank you. 38.Dear Sir, Several of

40、 my customers have recently expressed an interested in your handmade carpets. How would you wrap the carpet for not damaging during the transportation?39.Hi,I am a reseller and I would like to buy large quantity of your briefcase. Whats the wholesale price?跨境电商英语期末试卷（B）参考答案及评分标准Part 1. Useful Expres

41、sions (共15小题，每小题1 分, 合计15 分)1. profit margin2. page view3. overseas warehouse4. commercial express5. commission6. title description7. positive cycle8. attribute words9. sales volume10. bulk price11.logistics template12. tracking number13. conversion rate14. bounce rate 15. customs clearancePart 2. T

42、ranslation（共6小题，16-20题每小题3分，21题10分, 合计25分）16. How can you stand out from the fierce competition?17. These two products differ greatly in price.18. Dissatisfied customers can return the product for a full refund.19. Winning this contract is crucial to the success of the company.20. The company aims t

43、o create brand loyalty among young consumers.21. 我国的跨境物流发展相对缓慢，物流与跨境电商的发展是相辅相成的关系，最终跨境电子商务是否满意，物流占据了重要的一环。企业在发展跨境电子商务的过程中，应该根据企业自身的实际情况，对各种跨境物流模式进行综合考量，选择适合自己的跨境物流模式，并可以根据企业和客户需要进行适当地跨境物流模式创新，通过物流服务能力的提升为跨境电商创造更多的顾客价值。第16-20小题翻译评分细则如下： 1）每句3分。译文正确，结构、语法和用词无错误，给3分； 2）句子结构错误扣1-2分。语法和用词错误酌情扣0.5-1分；第21小

44、题翻译评分细则如下：1-4分翻译条理不清，表达思想不清楚，有较多的严重语言错误。 5-7分翻译基本切题，有些地方表达思想不够清楚，有一定的语言错误。 8-10分 翻译切题。表达思想清楚，连贯性好。基本上无语言错误或少量错误。Part 3. Reading Comprehension (共15小题，每小题2 分, 合计30 分)22232425262728293031TT FFTTTFTF 3233343536TFFTTPart 4. Writing（共3小题，37-39题每小题10分, 合计30分）37.Dear xxx, Thank you for your inquiry about th

45、e shipping and delivery time. We offer free shipping to most countries in the world by China Post Registered Air Mail. It usually takes 7-21 days to reach your country. If you need the item urgently, we also offer the following express shipping options: UPS, FedEx, DHL, TNT, EMS, and TOLL. But you h

46、ave to pay the extra freight according to the real cost.Best Wishes， xxx38.Dear friend, Thank you for your inquiry about the package. Our carpet will be first wrapped in heavy oiled waterproof paper and then in a double thickness of jute canvas. After that, the carpets are to be packed in tin-lined

47、cases. We can assure you that the carpets can get enough protection during the transportation. I look forward to hearing from you soon.Best Wishes， xxx39.Dear friend,Thank you for your inquiry for the wholesale price. Here is the link of the briefcase which you are interested in. If your order is la

48、rger than 100 pieces, we could give you a wholesale price USD 50/ piece (freight included). Please let us know if you have any further questions. We hope to establish business relationship with you. Best Wishes,xxx写作评分标准：本题每小题满分10分，按照以下5个档次给分：9-10分：很好地完成了试题规定的任务。包含了所有内容要点；使用丰富的语法结构和词汇；语言自然流畅，语法错误极少；有效地采用了多种衔接手法，文字连贯，