跨境电商英语（D卷）期末考试卷模拟试卷带答案测试卷练习题复习题.doc

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1、跨境电商英语期末试卷（D）Part 1. Useful Expressions (共15小题，每小题1 分, 合计15 分)Directions: The following is a list of terms related to Cross-border E-commerce. After reading it, you are required to find the items equivalent to those given in Chinese in the table below.A-transaction volume I- keywordB-store descripti

2、on J- brand styleC-market campaign K- logisticsD-data analysis L-attribute wordE- expected profit M-flow wordsF- corporate culture N- social mediaG-page view O- target customerH-wholesale price1. ( ) 流量词 2. ( ) 品牌风格3. ( ) 预期利润 4. ( ) 企业文化5. ( ) 营销活动 6. ( ) 社交媒体7. ( ) 交易额 8. ( ) 浏览量9. ( ) 店铺描述 10.( )

3、 关键词11.( ) 批发价 12.( ) 数据分析13.( ) 属性词 14.( ) 目标客户15.( ) 物流Part 2. Translation（共6小题，16-20题每小题3分，21题10分, 合计25分）Directions: This part, numbered 11 to 16, is to test your ability to translate Chinese into English of the five sentences. No.16 is to test your translation ability of paragraph from English i

4、nto Chinese. 16. 收到您订单后48小时内发货。 _17. 只要是我方责任，我们一定承担您的损失。 _18. 我们产品的外包装非常精美。 _19. 外层为牛皮纸，内衬气泡膜。_20. 如果您的订单超过50件，我们将给您打8折。 _21. When creating these promotion activities, we must pay attention that the start and end time are U.S. Pacific time. In general, the start and end time should be set during the

5、 evening prime time for foreign customers, which is more likely to bring better marketing results. In addition, activities need to be created at least 48 hours in advance. For some popular promotional time periods, such as Thanksgiving and Christmas, we must be prepared early. _ _Part 3. Reading Com

6、prehension (共6小题，每小题3 分, 合计18 分)Directions: Read the following passages. After reading it, you should give brief answers to the 6 questions (No. 22 to No. 27) that follow.Passage 1 As Cross-border E-commerce sellers, besides long-distance transportation, it is more important to ensure the integrity

7、of goods when delivered to customers. Appropriate packaging can determine the integrity of goods. Good product packaging can affect the customers review of the product, and make it stand out from other products.Oversized boxes will cause higher freight and need more filler. Appropriate box size can

8、reduce the collision between the goods and the box. Pick the appropriate box and try to pack the goods in different ways.Many sellers have the habit of using carton boxes repeatedly, but please never use cracked carton boxes. Once cracked, the weight that cartons can withstand will be reduced by 70%

9、. Many sellers use recycled or poor quality carton boxes in order to save cost, and often receive buyers negative feedback, or request for return or replacement, and thus get more kicks than half pence. After contacting with the air for a long time, these decomposable packaging materials will be nat

10、urally decomposed because of the temperature and humidity. The repeated use of wrapping paper and packaging foam will also reduce its endurance. Sellers must be very cautious when picking up the packaging materials.Polystyrene can only withstand collision for one time, while polyethylene and polyure

11、thane materials are relatively much stronger. Because these materials are thin, strong, and can be as strong as other packaging materials with smaller size, so you can choose a smaller box to pack and save some shipping fee. For products like oven or TV, sellers must use foamed plastic or polystyren

12、e foam to prevent the collision on the corner.Fragile goods must be packed with polystyrene-filled particles or bubble wrap. If necessary, you can use double packaging. If the two products are wrapped in the same box, be sure to add some foamed plastic in the middle of them to avoid collision. Final

13、ly, please mark fragile outside the box.22. Why cant decomposable packaging materials be used repeatedly? _23. How to package fragile products?_24. What materials are recommended to use when packaging products like TV?_Passage 2In business, a single transaction to the business is only the value for

14、a single time, or a single trade to buyers and sellers means only the profit for a single time. In order to allow buyers and sellers to gain profits continuously through transactions, there must be a method to help buyers and sellers to form a strong connection. This does not only mean the value for

15、 a certain period of time, but also the added value of business. Because this strong connection creates new values such as brand value and service value, which is unrelated to the transaction itself.The difference between the customers on the Cross-border E-commerce platform and in the traditional i

16、nternational trade lies in its uncertainty. It is not difficult for us to understand that the maintenance and the establishment of customer connection on Cross-border E-commerce platforms is a more complicated process than in traditional international trade. However, customer maintenance is the key

17、to Cross-border E-commerce. According to the study, the cost of developing a new customer is five times as that of retaining an old one. So how do we maintain customer relationships and establish a close connection with our customers on Cross-border E-commerce platforms? This requires us to consider

18、 the basis of Cross-border E-commerce platform, and carry out the following activities:1. Collect customer information, build customer databaseSellers should collect detailed information on customers personal information, purchase history, buying preferences and concerns. These are all “clues” that

19、can help sellers understand the customers preferences. After knowing these, the seller can provide customers with personalized service.2. Maintain regular contact with old customers In order to retain and maintain good relationships with customer, many Cross-border E-commerce sellers will send e-mai

20、l or cards to customers on holidays or customers birthday. It can change the business relationship into friend relationship, and help the sellers to follow up with the customers.3. Reply old customers email without delay Old customer email must be replied on the same day. If you encounter a complica

21、ted problem, and cannot reply on the same day without the cooperation from other sides, we must promptly inform the customer. For example: “Mail received, and is being processed”. Even so, you must reply that customer no more than three days later.4. Ensure product qualityProducts must go through st

22、rict quality inspection and the quality of products must be ensured. Only the quality is ensured will the company develop better, and the customers will repurchase these high-quality and inexpensive products. Over time, it will form a positive “ecological circle”.5. Pay old customers a return visit

23、regularlyThe so-called return visit is the planned tracking service to old customers. It can be an email, inviting the old customers to give feedback about the recent quality and service of products and other suggestions. In short, the aim is to let buyers know that the seller is really buyer-center

24、ed, and want the buyers to have a better shopping experience in the future.25. Why is it more complicated to maintain and establish customer connection on Cross-border E-commerce platforms than in traditional international trade?_26. What information can seller collect about customer?_27. What can s

25、eller do to maintain regular contact with old customers?_Part 4. Writing（共4小题，28-30题每小题10分，31题12分, 合计42分）Directions: This part is to test your ability to do practical writing. Suppose you were a customer service representative. Now you are required to write reply letters to your customers according

26、to the following information.Situation 1Hi, I am interested in your handmade vase and I wish to buy one. Could you please assist me in how to pay for my purchase?请回复函中对买家咨询的表示感谢，说明买家可以在订单列表中选中要支付的订单，点击“支付”按键，在跳出的页面中选择中意的付款方式。平台支持Visa卡，万事达卡，借记卡，西联汇款和银行汇款。 28._ _Situation 2Hi,I am a re-seller and I wo

27、uld like to buy large quantity of your briefcase. Whats the wholesale price?请在回复函中尽可能全面地提供相关批发价的信息，并表达愿意为买家服务并建立业务关系的愿望。29._ _Situation 3Hi, would you please tell me what the shipping method do you offer and when I can get my package if I order the product from your store? Thank you. 请在回复函中首先感谢买家的询问

28、，并告知产品通常以中国挂号邮政小包的方式免费发送到大部分的国家。一般在发货后7-21天抵达。但如果买家急着收货，可以选择UPS，FedEx，DHL，TNT，EMS，TOLL。不过买家须根据实际货品产生的物流成本支付额外的费用。30._Situation 4Dear Sirs, I ordered a blue lamp with awhitelampshade on August 10th under my order number xxxxxx. On opening the parcel I found that the lamp is yellow. Here is the pictur

29、e about the item I have received.请就此事进行积极沟通，告诉买家这类情况很少发生，并提出合理的解决方案。31._跨境电商英语期末试卷（D）参考答案及评分标准Part 1. Useful (共15小题，每小题1 分, 合计15 分)2. ( M ) 流量词 2. ( J ) 品牌风格3. ( E ) 预期利润 4. ( F ) 企业文化5. ( C ) 营销活动 6. ( N ) 社交媒体7. ( A ) 交易额 8. ( G ) 浏览量9. ( B ) 店铺描述 10.( L ) 关键词11.( H ) 批发价 12.( D ) 数据分析13.( L ) 属性词

30、 14.( O ) 目标客户15.( K ) 物流Part 2. Translation（共6小题，16-20题每小题3分，21题10分, 合计25分）16. Delivery will be made within 48 hours after receipt of your order.17. As long as it is our responsibility, we will bear your loss.18. The outer packing of our product is very delicate.19. The outer layer is kraft paper,

31、lined with bubble film.20. If your order is more than 50 pieces, we will give you a discount of 20% off.21. 在创建这四种营销活动时，我们都要注意活动的开始时间和结束时间均为美国太平洋时间。一般来说，将开始时间和结束时间设置在国外客户的晚上黄金时段更容易带来比较好的营销效果。另外，活动需要至少提前48小时创建，所以对于一些促销节点，我们一定要早做准备。第16-20小题翻译评分细则如下： 1）每句3分。译文正确，结构、语法和用词无错误，给3分； 2）句子结构错误扣1-2分。语法和用词错误酌情

32、扣0.5-1分；第21小题翻译评分细则如下：1-4分翻译条理不清，表达思想不清楚，有较多的严重语言错误。 5-7分翻译基本切题，有些地方表达思想不够清楚，有一定的语言错误。 8-10分 翻译切题。表达思想清楚，连贯性好。基本上无语言错误或少量错误。Part 3. Reading Comprehension (共6小题，每小题3 分, 合计18 分)Passage 122. Because the decomposable packaging materials will be naturally decomposed due to the temperature and humidity af

33、ter contacting with the air for a long time.23. Fragile goods must be packed with polystyrene-filled particles or bubble wrap.24. For products like TV, sellers must use foamed plastic or polystyrene foam to prevent the collision on the corner.Passage 225. It is due to the customers uncertainty on cr

34、oss-border e-commerce platforms.26. Sellers can collect detailed information on customers personal information, purchase history, buying preferences and concerns.27. Sellers can send e-mail or cards to customers on holidays or customers birthday.1）每题3分。回答正确，结构、语法和用词无错误，给3分；2）意思部分不正确，扣1-2分。语法和用词错误酌情扣

35、0.5-1分；3）回答错误，0分Part 4. Writing（共4小题，28-30题每小题10分，31题12分, 合计42分）28.Hi xxx,Thank you for your interest in our vases. You can select the order and click the “Pay Now” button. Choose your preferred payment method on the checkout page. The platform supports Visa,Mastercard,Maestro Debit Card,Western Uni

36、on,and write transfer via banks. Please let me know if I can be of further assistance. Thanks again. Looking forward to hearing from you soon. Best wishes29.Dear friend,Thank you for your inquiry for the wholesale price. Here is the link of the briefcase which you are interested in. If your order is

37、 larger than 100 pieces, we could give you a wholesale price USD 50/ piece (freight included). Please let us know if you have any further questions. We hope to establish business relationship with you. Best Wishes,30.Dear xxx, Thank you for your inquiry about the shipping and delivery time. We offer

38、 free shipping to most countries in the world by China Post Registered Air Mail. It usually takes 7-21 days to reach your country. If you need the item urgently, we also offer the following express shipping options: UPS, FedEx, DHL, TNT, EMS, and TOLL. But you have to pay the extra freight according

39、 to the real cost.Best Wishes，31.Dear xxx, Its a pity to learn that you received a wrong item. It hardly happens as we have a dedicated package team. However, I know nothing is impossible. We are so sorry for the inconvenience we brought to you. We will resend you the right one or refund your money

40、as you prefer. We assure you will not bear any loss. We are looking forward to your confirmation message.Best Regards,写作评分标准：本题满分42分，按照以下5个档次给分：37-42分：很好地完成了试题规定的任务。包含了所有内容要点；使用丰富的语法结构和词汇；语言自然流畅，语法错误极少；有效地采用了多种衔接手法，文字连贯，层次清晰；格式和语域恰当贴切；对目标读者完全产生了预期的效果。29-36分：较好地完成了试题规定的任务。包含所有内容要点；使用较丰富的语法结构和词汇；语言基本准确，只有在试图使用比较复杂或较高级词汇时才有个别错误；格式和语域较恰当；对目标读者产生了预期的效果。21-28分：基本完成了试题规定的任务。虽漏掉一些内容，但包含多数内容要点；应用的语法结构和词汇能满足任务的要求；有一些语法和词汇错误，但不影响理解；采用了简单的衔接手法，内容较连贯，层次较清晰；格式和语域基本合理。对目标读者基本产生了预期的效果。11-20分：未能按要求