世界500强模板简历16.doc

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1、模板简历16SUSAN SUMMER345 SILVER LANE # 4E SACRAMENTO, CA 34567 (416)456-5678 summersusan PROFESSIONAL EXPERIENCEMcDonalds CORPORATION 2005present Oak Brook, ILBRAND MANAGER (CONSULTANT) MCDONALDS MENU MANAGEMENT TEAM Requested by McDonalds management to fill in for a Director on a Field Training assign

2、ment to serve as full-time Brand Manager for two separate stints Managing all aspects of new breakfast product launch including: test market evaluation, product development, pricing and sales, marketing plan, operation test, and advertised sales test Leading a cross-functional team comprised of five

3、 agencies: General, African-American and Hispanic Consumer market segments, merchandising and packaging, and internal McDonalds departments consisting of: Culinary, Operations, Equipment, Business Research, Sales Analysis, Supply Chain and Creative Overseeing logistics for six store operations test

4、in preparation for 1,000+ store advertised sales test Organized successful Chicken Selects sampling market test leading to McDonalds national sampling launch-first-ever to Quick Service Restaurant categoryDDB CHICAGO September 2003presentACCOUNT MANAGER-McDonalds MENU MANAGEMENT TEAM/YOUNG ADULT TEA

5、M Managed 10 new product advertised sales tests in more than 20 markets throughout the United States Spearheaded advertising efforts for 13,000 store National launches of: Chicken Selects, Premium Chicken sandwiches and Fiesta Salad Successfully managed more than $14 million in production budgets ac

6、ross 24 television productions spanning two years Planned and executed all advertising for first-ever National Quick Service Restaurant sampling program with Chicken Selects resulting in a volume lift of 115%EDUCATIONCALIFORNIA LUTHERAN UNIVERSITY Thousand Oaks, CABachelor of Arts, Marketing Communi

7、cations, Magna Cum Laude; Graduated May 2001ACTIVITIES AND INTERESTSVolunteer for Off The Street Club in Chicago (2005)Co-Chair of the First Annual “Dailey Golf Day” and the Los Angeles “Career Day” at Dailey (20022003)Interests include: Traveling, movies, photography, and making homemade Italian pi

8、zzaSUSAN SUMMER345 SILVER LANE # 4E SACRAMENTO, CA 34567 (416)456-5678 summersussan 职业经验麦当劳公司 2005年至今 Oak Brook, 伊利诺伊州品牌经理（咨询师） 麦当劳的菜单管理团队 应麦当劳管理层要求，替代主管作为全职品牌经理在两个不同时间段进行实地培训活动 全方位管理新早餐产品推广，包括测试市场评估、产品研发、定价和销售、市场营销计划、运行测试，以及测试广告销售 领导跨职能团队，团队组成为普通市场、非洲裔、拉丁裔美国人消费者市场，商品及包装，以及麦当劳内部负责烹饪、运营、设备、商业研究、销售分析、

9、供应链和创新的部门 监管为6家店面提供后勤服务的测试，为涉及超过一千家店面的测试广告销售做准备 成功组织精品鸡肉抽样市场测试，直接服务于麦当劳针对全国快速服务类有史以来第一次采样宣传活动 DDB 芝加哥 2003年9月至今客户经理麦当劳菜单管理团队 青少年队 管理10个新产品的广告测试，遍及20多个美国销售市场 率领广告团队为全美国1.3万家店面的产品精选鸡肉、高级鸡肉三明治和沙拉嘉年华进行推广 成功管理超过1千4百万美元广告制作预算，在24家电视台播放两年 为第一个全美快速服务餐馆的精选鸡肉产品作采样计划，进行策划和执行所有广告投放，销量提升了115%教育背景加利福尼亚州路德大学 Thousand Oaks, 加州文科学士，营销传播，优等成绩生，2001年5月毕业活动和兴趣爱好志愿者，远离街道俱乐部，芝加哥 (2005)联席主席，第一次年度“戴利高尔夫球日”和洛杉矶在戴利的“职业生涯日”(20022003)兴趣包括：旅游、电影、摄影和家庭自制比萨