世界500强模板简历22.doc

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1、模板简历22Rachael Townsend 6783 East Shore Street Rockford, IL 60987216.322.9978 rachaeltownsendkEXPERIENCE WUNDERMAN, ACCOUNT EXECUTIVE BURGER KING, CHICAGO, IL, JULY 2006present Manage six creative/production projects and an annual budget of $4MM Oversaw complete menu board revamp test across 115 stor

2、es in four markets nationwide Wrote creative brief resulting in three separate concepts tested among 600 consumers in focus group Led production of 75 POS elements with a budget in excess of $1MM Spearheaded all aspects of 15 tests, spanning feasibility tests, ops tests, and ultimate national rollou

3、t Worked closely with more than a dozen key cross-functional Burger King clients across product categories including breakfast, desserts, burgers, salads, chicken, and fish Partnered with promotional teams at the NFL, AOL, Sprint, FOX TV, and Nickelodeon, launching integrated in-store programs in 7,

4、900 restaurants Lead creative development and production on 510 national projects monthly with up to 50 POS pieces each Worked with internal event marketing team to launch new Chicken Baguette sampling programDRAFT, ASSISTANT AE BUEGER KING, CHICAGO, IL, February 2006 JULY 2006 Helped develop, produ

5、ce, and launch several new POS projects rolled out nationwide Prepared comprehensive competitive analysis tracking all promotional activity for QSR companies including McDonalds, Wendys and Subway Developed artwork for dozens of coupon books requested by franchisees across the country EDUCATIONINDIA

6、NA UNIVERSITY Bloomington, IN, 2006 B.A. in Psychology; Criminal Justice Minor; Business Concentration Overall GPA 3.3/4.0 Deans List Fall 2004ITALIAN STUDIES INSTITUTE/DRAKE UNIVERSITY FLORENCE, Italy, Spring 2004 Studied communications and Italian cultureRachael Townsend 6783 East Shore Street Roc

7、kford, IL 60987216.322.9978 rachaeltownsendk工作经历 温德曼公司, 客户业务执行 - 汉堡王, 芝加哥，伊利诺伊州，2006年7月至今 管理6个创意/生产项目和4百万美元的年度预算 全国4个市场各地115店监督完整的菜单板改革试验撰写创意简报产生三个不同的概念，在焦点小组的600名消费者中进行测试带领生产75个销售点营销部件，预算超过1百万美元 率先计划15个试验，测试所有方面，跨越可行性测试，运营测试，最终全国的部署测试 与十几家主要跨职能客户密切合作类别，包括早餐、甜点、汉堡、沙拉、鸡肉和鱼 与美式足球，美国在线，斯普林特公司，福克斯电视，五分钱

8、娱乐场密切合作，在7,900家餐厅推出集成商店促销方案 创造性地带领开发每月510个全国项目，每个项目最多生产50个销售点营销部件 与内部事件营销团队致力于推出新的鸡肉面包抽样方案DRAFT公司, 助理客户执行 汉堡王, 芝加哥，伊利诺伊州，2006年2月2006年7月 帮助开发、生产和推出数个在全国范围内展开的新销售点营销项目 准备综合竞争力分析，跟踪所有快餐品牌公司，包括麦当劳、温迪快餐和赛百味的促销活动 应全国各地加盟商要求开发了几十种艺术性折扣手册 教育背景印第安那大学 布卢明顿，印第安纳州, 2006 心理学学士; 辅修刑事司法，偏重商业 总平均成绩3.3/4.0 2004年秋季优秀学生名单 意大利研究学院/德雷克大学 弗洛伦萨, 意大利, 2004年春季 通信和意大利文化研究