《创意广告》PPT课件.ppt

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1、Initiative Advertisement创意广告DianaOrigin“Advertise”comes from Latin,which means“shout here and there”.It is said that the Roman businessmen hired someone to shout in the street,which could attract people to their shops.The first advertising board appeared in Broadway,New York.What is Initiative ads？I

2、nitiative ads is a form of ads，which is full of creativity.Creative ads are initiated to create some ideas that are usually beneficial to the society,can help the business grow,or are good for the product sell.Newspaper,PamphletCommodityStreet,BusInternet,TVWhere can We See Initiative AdvertisementW

3、here can We See Initiative Advertisement？Creative adsTypePublic Welfare AdvertisementProduct AdvertisementBrand advertisingConcept advertising笛子出品，敬请期待笛子出品，敬请期待The Type of Creative AdvertisingStoryStoryIn the In the form ofform ofExaggerationAssociationAssociationSurpriseSurpriseIronyIronyFunnyFunny

4、CharacteristicOriginalityArtistryInterestingPermeabilityLOGOAdvertising CommentaryI only have eyes for you.Pure waterNo business too small,no problems too big.IBMHiring female secretary:looks like subdebutante（n.妙龄少女）,thinking like a grown（adj.成年的）man,handles matters like mature lady,works like a do

5、nkey（n.驴子）!“Advertising CommentaryA traffic safety advertising-please remember,god is not perfect,it prepared spare parts to a car,but human have no.“A beauty salon advertising-please dont chat up with just out of the woman,maybe she is your grandmother.“Let us enjoy some creative ads!Initiative adsLOGONestle CoffeeCat food advertisingCat food advertisingCat food advertisingSave the Wild AnimalsBinboavodkaPesticideFordVolkswagenFederal ExpressPostal ServiceIf you really want to touch someone,send them a letter.The endThank you!