MBA商务英语高级写作.doc

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1、商务书信商务书信是进行商务交流时最常用的一种文体。商务书信基本构成要素：信头、日期、信内名址、称呼、正文、结尾礼词、署名。还可以根据需要增加以下要素：主题、序号、保密、续页、标识、附件、抄送等。商务书信的格式：缩进型、齐头型、综合型。范文1 求职信Dear Mr. Liang:I should like to apply for the position of Senior Secretary at your company that was advertised in the Classified Section of the Business Post on 5 January 2012.

2、Having worked as a Personal Assistant in a busy import-export company for the past three years and as a secretary in the retail trade for two years before that, I believe that I may have developed skills which would be useful to your company.My experience has given me a basic understanding of import

3、-export trading practices. In the past five years, I have also learnt the importance of being efficient and methodical in my work. I enclose my resume and look forward to having the opportunity to answer any questions you may have regarding my application. I am free for interview at any time, provid

4、ing you can give me at least two days notice. Yours faithfully,*Encl. Resume范文2 面试后接受职位Dear Joan:As we discussed in our phone conversion yesterday, I am pleased to accept your employment offer for the Customer Service Manager position. The position is an excellent match with my skills and experience

5、, and I am confident that I can make a significant contribution to your organization.As we agreed, I plan to start work on July 1, at which time I will complete the necessary paperwork and attend your new employee orientation. I look forward to joining your organization and your fine customer servic

6、e team. Thank you again for time and assistance through the selection process.Sincerely,*范文3 查证品格和工作态度PERSONALOur Reference: 12-382Your Reference:June 16, 2011Subject: Check Character and Work Attitude of Zhang XiaoDear Ms. Peng：Zhang XiaoThe above has given me your name as a referee in his applicat

7、ion for a position as sales chief in this company.As you have been acquainted with Mr. Zhang for the past five years, I should be grateful for any information you can provide about his suitability for work in the field of sales chief. For your convenience, I am attaching a copy of the job advertisem

8、ent we recently placed in the Guangzhou Evening, and other details of the post that Mr. Zhang is applying for. Of course, I can assure you that all information you are able to provide will be treated in the strictest confidence.Yours sincerely,*JS:sgCC: President WangEnclosure: Job Advertisement范文4

9、给下属写工作鉴定Dear Mr. Smith:For the past 10 months, Mrs. Terry has worked as my secretary in the administrative department. Her duties have involved handling the mail, filing, answering phones, meeting visitors, typing form rough draft, keeping my appointment calendar, as well as many other duties. Mrs.

10、Terry is a very competent secretary. She is punctual and rarely absent. She is well-groomed and is a very pleasant person to work with.In a word, I recommend that she be given the promotion after nearly one year of very satisfactory employment with our company.Yours sincerely,*范文5 解雇不合格员工Dear Mike：I

11、 regret to tell you your service will no longer be required. However, your pay will continue for two full months, which based on your years of service.We have repeatedly asked you to put more efforts and willingness into your work. However, your last three reports were late, incomplete, and inaccura

12、te, and therefore useless to our managers who rely on these reports for operating decisions.Perhaps you should seek a job that is less demanding and has less critical deadlines. I am confident you will soon find work more suited to your abilities.Yours Sincerely,*范文6 建立商业关系Dear Sirs：We look forward

13、to establishing business relations with you by this letter. We are a leading, professional exporter of womens underwear in China and have been in the trade for more than 20 years. We have already enjoyed a long-lasting popularity in the world market with our unique quality system and good after-sale

14、s service. From the brochure and price-list enclose, you will find we always try our best to be sure that the order will arrive in good condition.As for our credit standing, please refer to our bankers-The International Commercial Bank of China, Shanghai Branch.We look forward to your prompt reply.Y

15、ours sincerely * Enclosure: Brochure and Price-list范文7 介绍信 Dear Mr. / Ms:We are pleased to introduce Mr. Wang Ling, our import manager of Textiles Department. Mr. Wang is spending three weeks in your city to develop our business with chief manufactures and to make purchases of decorative fabrics for

16、 the coming season. We shall be most grateful if you will introduce him to reliable manufacturers and give him any help or advice he may need. Yours faithfully *商务便函商务便函是公司内部进行信息交流时使用得最为广泛的一种文件。主要涉及：通知安排、发布政策、询问或答复、批评或鼓励、请求或建议等事项。商务便函基本要素：日期、发送人、接收人、主题和正文。根据需要可以增加以下要素：函头、保密、序号、接收人清单、续页、附件、抄送、标识、署名、回

17、复。商务便函的格式：商务便函的日期发送人接收人和主题没有固定的相对位置，但发送人和接收人总放在一起。这些要素之间一般要间隔一行。正文的每段开头顶格，段与段之间要间隔一行。商务便函一般由以下几个部分组成：1、Memo： Memo是Memorandum缩写，因此也可以用Memorandum，此外还有Internal Memorandum和Interoffice Memorandum，其意思都是一样的。2、To：这一标题后面应写收信人的姓名与职衔，姓名前可以用尊称或不用，如： To：Mr. John Smith，Sales Manager3、From：这一标题后应写发信人的姓名与职衔：职衔可根据需要

18、决定写或不写，但姓名前不要用尊称。如：Jim B. Hardemann4、Date：日期的写法同书信里日期写法的要求完全一样，不要用数字来表示月份。如September 12, 20015、Subject：这一标题后是写事由的，即用一个或几个词汇简单概括便函的内容，以便查阅。如：Faculty Meeting6、Body写作特点：1在date, to, from, subject字样后填上相应的内容。2在上述字样下面空两行写正文。3不用称呼和结尾礼词。范文1 信息通知MEMOTo: All StaffFrom: Li TaoDate: September 12, 2011Subject: Li

19、 Jiecheng PromotedIm pleased to announce that Mr. Li Jiecheng has been made Personnel Director in our firm.Mr. Li has been with our firm for five years. Previously he was Director of HR department for Great Wall Industries, with responsibilities encompassing organizational planning, executive select

20、ion, management development, and labor relations.范文2 征求意见You are a Project Team Leader. You have had to postpone your next project meeting because some of the members of your team will be abroad.Write a memo of 40-50 words to your project team:informing them of the postponing and giving the reasonst

21、ating a new date and time for the meetingrequesting suggestions for the agenda.MEMOTo: All Team MembersFrom: He XiongDate: September 12, 2010Subject: Project Meeting PostponedI am writing to inform you that the next project meeting will be postponed. Because several team members will be abroad for a

22、nother project, we will hold our next meeting on 1 August, starting from 9am. Please let me know if you have any suggestions as to the agenda of the meeting.范文3 交流观点 MEMOFrom: Chief Executive To: Production Director Date: May 14, 2011Subject: Production for machinery for Machine shop x As you know t

23、he company is contemplating opening a new machine shop in the near future. Our operations have been expanding so rapidly that such a development now appears inevitable. There are a number of questions, which we need to be thinking about and I would be grateful to hear you opinion on the idea. 1. As

24、to the choice of new machinery I would like to know whether you think we should buy or hire new equipment. 2. Then I would like to hear your proposals on which machinery we should consider acquiring. 3. Closely connected with the purchase or hire of machinery is the matter of maintenance. We also ne

25、ed to be discussed. How many new staff will be required, for example? Could you please let me have your preliminary thoughts on the questions in time for our meeting next week?范文4 了解情况 MEMORANDUMTo: All members of staff, Northern Branch From: K.L.J. Date: 5 December 2009Subject: Personal Computers T

26、he board urgently requires feedback on our experience with PCs in Northern Branch. I need to know, for my report: 1. What you personally use your PC for and your reasons for doing this. If you are doing working that was formerly done by other staff, please justify this. 2. What software you use, Ple

27、ase name the programs. 3. How many hours per day you spend actually using it. 4. How your PC has not come up to your expectations. Please fax your information directly to me by 5 p.m. on Wednesday 7 December. If you have any questions, please contact my assistant, Joe Simmonds, who will visit you on

28、 Tuesday, 6 December. Thank you for your help. 范文5 活动安排 MEMORANDUMFrom: Office of the GM.To: Heads of companies Date: March 2, 2012 Subject: Trip by GM Below are details of the companies that the General Manager will visit. In each one, the GM would like to speak to all members of the Production Dep

29、t. Please inform your staff and cancel all unimportant appointments. March 8 SeoulMarch 9 Tokyo March 10 SingaporeMarch 11 Jakarta 范文6 表扬与批评INTEROFFICE MEMORANDUMCONFIDENTIALTo: Ellis Morton Staff AccountantFrom: Susan Kennedy Personnel DirectorDate: April 7, 2010Subject: Violation of Lunch Hour Reg

30、ulationsIn the past month, you and I have met twice to discuss formally your adherence to company policies regarding excessively long lunch hours.Your supervisor has informed me that last week your time card again reveals a pattern of lunches exceeding one hour and forty-five minutes each.This memo

31、will serve as a written notice to you that, by company policy 20. 7A, lunch hours are not to exceed one hour ten minutes. The policy provides for termination of employees who do not comply.I trust that this final reminder will help you recognize and resolve this serious problem.cc: Bernard Blake, Pr

32、esident John Roberts, Vice president范文7 工作协商INTERNAL MEMORANDUMTO: Henry Smith, Sales ManagerFROM: Jack Wong, Personnel ManagerDATE: May 4, 2000SUBJECT: Applicants for Sales PostAttached are the resumes and certificates of four applicants who have applied for your department position.Please evaluate

33、 these applicants and then recommend people you want to interview to me. As soon as I have the names, I will make arrangement for the interviews.J.W.商务报告商务报告是指针对某种特殊的商务目的，向一个人或多个人提供公正客观和有计划的事实陈述。商务报告往往涉及公司内部事务，所以报告中所述事实必须与事件、条件、质量、进展、结果、问题或提议的解决方案有关，使上级领导就一系列事件做出决策。 商务英语报告按种类划分，常见的有：日常报告（Routine Rep

34、orts）、调查报告（Investigation Reports）、可行性报告（Feasibility Reports）等。尽管这些报告都有自身的特点，但它们都遵循商务英语报告总体写作原则。商务英语报告写作的总体原则：撰写商务英语报告时，应确保报告内容准确无误（Accurate）、简明扼要（Brief），结构清晰（Clear），建议明确果断（Decisive），故简称ABCD原则。撰写报告前，应做好充分准备。因此，撰写者应先回答以下几个问题： 报告的目的：为什么写这份报告？ 报告的读者：谁是报告的读者？他（们）知道什么信息？他（们）需要什么信息？ 报告的素材：该报告需收集哪些信息？到哪里去收集

35、这些信息？用什么方法搜集信息？ 报告的结构：如何构思报告？如何做到报告结构清晰，便于读者阅读？是否需要自己设计报告的格式还是公司有现成的格式可以参照？ 报告的写作期限：报告何时须上交？回答完以上问题后，可以按照以下四个步骤进行运作：收集信息谋篇布局撰写草稿校对编辑范文1 事故调查报告Directions：A ship accident took place in Chang Jiang. Please unite a research report to tell： 1）the cause of the accident 2）the results 3）the response of auth

36、ority To： Li Ming From： Liu Hua Subject： Ship Accident off West Coast of Chang Jiang Date： April 9, 2010 Yesterday evening two boats collided in thick fog in Chang Jiang not far from Wu Han. One was a cargo ship carrying lumber，apparently on its way to Chang Jiang. The other was a National ferry on

37、its regular run from Jiu Jiang to Wu Han. However，because of the weather conditions，the captains did not realize the danger until a few seconds before the collision took place. Consequently，there was no time for them to prevent the accident. Fortunately，there were no casualties among the crews or pa

38、ssengers，but both ships suffered badly damages. A spokesman for the port authorities said that a committee would be set up to deal with this accident.商务报告写作格式：商务报告有报头和正文两个部分组成。其中，报头一般采用备忘录的格式写出，即采用To, From, Date 和Report on的格式完成。正文则需根据同一性质的报告分成不同的几个部分。写日常报告时，格式可以是： Introduction -Findings -Conclusion(

39、s)- Recommendation(s) ; 写研究成果报告时，格式可以是：Aim -Method- Results- Conclusions；写可行性报告时，格式可以是：Introduction-Problems analysis-Alternatives-Discussion and Evaluation-Conclusions and Recommendations范文2下面的报告是某家公司销售部想要举办一个为期一天的培训课程，因此该部门向总经理提出举办培训班的建议报告。To: John Smith, Managing Director From: Judy Zhang, Sales

40、ChiefDate: 19 May 2011 Subject: Recommendation for a One-day Training SessionIntroduction The aim of this report is to recommend a one-day training session called “Familiarity with Your Post” for the sales representatives of the Sales Department.Reasons We have recruited several sales representative

41、s recently. In spite of former sales experience, they are not familiar with their new working environment and may need quite a period to adapt to everything. Such a one-day training session seems to be necessary and urgent.Contents and Benefits There are many items relevant to the one-day training s

42、ession for the sales representatives, which are designed to highlight work efficiency in the company. Some brief information of the company should be given, such as the companys history, its organizational structure and financial structure. The current situation of the company should be emphasized t

43、oo. These would probably develop their loyalty and affection to the company. They must be informed of the companys main products, its annual sales volume, and the sales target of this year. Clear recognition of this can help them adjust their personal goals and it will be served as great motivation.

44、 Then, the course can focus on our customers. High value should be put on the types and characteristics of the target customers. Their needs are also expected to be transmitted to the sales representatives, which will help them to be more responsive and adaptive when selling products. They should be

45、 given a brief introduction to the people whom they are working together with since co-ordination and teamwork can greatly contribute to the company.Recommendations We strongly recommend that this training be arranged as soon as possible. And it could not be held on weekends, or it may occupy their

46、spare time.商务报告各部分推荐句型引言 Introduction部分主要是向读者介绍报告的写作目的，写作目的应该十分清晰并能高度概括下面的内容，引言应该简单明了，尽量用一两句话概括完整。引言中常用句型：The report/proposal aims/sets out toinvestigate/evaluate/study The aim/purpose of this report/proposal is to recommend/analyze调查中的Findings部分是从调查的众多情况中筛选出与本报告最相关的信息，事实应写得尽量清晰、简洁，段落之间应用关联词有机地联系在一起。事实发现部分常用句型有：It was found that The following points summarize our key findings. The key findings are outlined below. We discovered that结论Conclusions部分用来表达作者对已采集到的信息的看法。不仅如此，作者还可通过表面情况分析出深层次原因。结论部分常用