2017年电销工作总结范文3篇_工作总结.pdf

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1、1/24文章来源网络整理，仅供参考学习2017 年电销工作总结范文3 篇逝去的是青涩，赢来的是苦涩;漫漫飞雪诉说着年关迈进，20 xx犹那江水已去不复;20 xx 以锐不可挡之势席卷而来备战，在路上!销售概况 20 xx年 xxxxx 地区实现销售 xxxx 万;其中主力品牌：索伊xxxx万、吉德 xxxx 万;较 20 xx 年索伊增幅 xxx%、吉德增幅 xxx%;与 XX年相比整体持平的主要因素是荣事达、东宝、日立、欧力等整体萎缩，另 xx 国商荣事达、日立库存的转代销冲抵销售等。场外分析一、市场竞争白热化 20 xx年是冰洗行业竞争急速白热化的一年，也是洗牌元年;各厂家纷纷跳水，一二线

2、品牌亦是;直接导致三四线品牌生存压力加剧;例如：海尔的部分型号利润空间可达到xxx 余元，而且零售价位并不高。二、促销活动拉升年 20 xx年是“惠民”年，各种富有创意、吸引力的促销活动方案收获了大量销售;搞活动生，搞有创意、与政府关联的活动更是活的无比滋润;不搞活动就死，而且死的很惨;例如：xxxx 通过与残联合作，一场活动销售容声冰箱xxx 余台、金鱼洗衣机xxx 余台!三、渠道变革加速2/24文章来源网络整理，仅供参考学习 20 xx年渠道变革迅速加速，县级卖场、连锁巨头纷纷植入乡镇市场;通过各种模式进行掌控，虽然哪一种模式能够持续生存，我们拭目以待;但，确确实实给我们代理商提出了一个全

3、新的课题;例如：我们的 xx 市场鹏程、百诚区域连锁模式，xx 县家电协会的成立。四、核心店品牌主推通过观察我司品牌、及竞品的销售，我们可以发现核心店的建设非常重要，形成核心店品牌主推，销售立竿见影;例如：上菱冰箱通过 xxxx 一场“惠民”活动销售就达到我司一年在该地区的销量，华日冰箱在 xxxx20 xx 年的销量将近 xxx 万。五、县级代理商细分优势县级代理商往往拥有自有门店，通过对乡镇经销商进行代开票(提供直补家电下乡、以旧换新)、小规模随时发货、欠款铺货等便捷方式迅速掌握渠道，掠夺销量;例如：美的、海尔在 xx 市场就通过以县级代理商为依托，抢占了不少市场份额。内部思考一、团队建设

4、团队建设我首要讨论的是“统一思想”只有思想统一、认识一致，才有资格讲执行力;而执行力的原则就是：用有执行力的人;思想统一、具有执行力和销售激情的团队才是有战斗力的团队，才可以做大做强三四线品牌;我们可以借鉴参考一下索伊的销售团队!二、规则优化文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T

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6、6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8

7、文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L

8、9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E

9、5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4

10、T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T83/24文章来源网络整

11、理，仅供参考学习规则的力量是一种隐性的力量，自古就是规则定方圆;我们所期望的任何高端愿望，总是依靠规则来实现的;规则优化我想讨论的是必须明确各个岗位：业务、内勤、行政、财务、仓管物流、各级领导的权、责、利;应避免多头领导、权责不明，利用经济手段直接考量各岗各职，调动员工主观能动性，使其全力以赴解码、达成公司高端愿望、实现销售;建立签责任制非常有必要，谁签谁就要承担责任;同时我们也要优化行业规则，参与直至制定行业规则，这是一项长期工作;但，一定要有意识的去关注、去引领，这方面我觉得杭州xx 是所有子公司的榜样!三、品牌架构针对 xxxx 这样一个年轻的公司来说，品牌架构还远远没有完成，合资品牌、

12、规模化品牌是目前比较急需的;长期来看，想要在 xx 这片土壤上生根发芽务必形成高、中、低的冰洗格局，才可以在行业中掌握话语权，成为行业规则制定者;此后才有资格有能力引进其他品相，形成规模化运营;成为 xx 地区家电行业中一颗璀璨的明珠。四、应对措施市场白热化表明充满着机遇，同时极具挑战;随着洗牌的开始，接下来就是撕牌，我们能否成为幸存者，就看我们所采取的措施!应该来说我们目前手中掌握的品牌生存优势还是相当明显的，因为与我们合作的厂家都有着自身不可替代的优势，都处于品牌上升期，只要我们有效挖掘并放大我们的优势，通过我们团队全力以赴的耕耘，机文档编码:CB1K2K6L9T10 HY2V2W6E5H

13、6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8

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18、6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W

19、6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T84/24文章来源网络整理，仅供参考学习会远大于挑战!具体来说，运用好会议营销及时抢占客户的资金和仓位是第一步;其次，用有力的促销手段跟进消化渠道库存，抢占市场份额，形成良性循环，活动务必多搞尤其针对核心网点核心卖场;再三，务必确保经销商的合理利润，使其有利可图;第四，针对部分市场渠道变革加速的特点，首先稳住阵脚，因为所

20、有的模式仅仅是一种探索，并不一定适合市场，我们应了解并消除渠道经销商心中的困惑、顾虑，寻找切机不应放弃和消极对待;第五，通过有效努力，使能够上量的卖场形成品牌主推，并加强跟进促销活动，尤其是能上规模的活动方案务必抓牢、及时落实，20 xx 年活动一定还是主题，特别是创新型的活动方案，一定是;针对冒税务风险的代开票性质的县级代理商我们应坚决抵制，而应通过提升其他方面的服务来说服经销商放弃代开票，转成一般纳税人等，同时我们应在小规模发货、返利及时、账务清晰方面来给渠道经销商吃定心丸，提升我们的整体服务水平。心境波澜 20 xx年褪去了年少，成熟了心智;这一载顺与不顺都告知了自己，这一载的平凡也只有

21、自己知晓，这一载的得失皆已过往云烟;波动的是心境，有助的是未来，不变的是梦想;懂得了应该更好的了解本性、了解自我，并需要努力克服与生俱来的缺陷;融入社会、融入团队中去，不仅需要保持自有的个性，也要参考社会的标准;俗语有之“一口吃不成胖子”那么就要一口一口去吃成胖子;不能一步登天，那么文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9

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24、2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6

25、P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:

26、CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10

27、HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 Z

28、I6P9Q5A4T85/24文章来源网络整理，仅供参考学习就需要一步步脚踏实地的去实现自己年轻的梦想;谦逊、和气、包容、乐学、勤奋、坚定、果断等等都是比不可少的优良品性，务必时时提醒自己;浮得起、藏得住，听的了掌声、忍得住委屈;人的成长总是要经历起起伏伏，过去的一年真的教会了我许多、也参悟了许多。来年即便道路依旧泥泞崎岖，相信我可以走的更加坚定、更加沉稳!来年也坚信我们所处的团队可以更好的驾驭市场，实现更辉煌的销售!来年我们依旧在路上!家电销售工作总结范文2017 年电销工作总结范文（2）|工作总结 1 来 xxx 电器公司入职已有二个多月，通过这段时间对各部门、各分店的深入了解、沟通,对我司

29、的发展创业史、企业文化、管理架构、制度、运营模式等基本上有一定的了解，最重要是对公司以前大型促销活动方案及卖场管理资料的阅读，对现阶段区域市场内竞争对手的调研，并亲身参与一系列促销活动的策划、监督及执行，基本上认清我司现阶段市场竞争所处的环境及优劣势。现就本人入职以来的工作进行总结，同时对职内工作提出个人意见和建议：一、工作回顾 1、继续阅读公司的各类文件和操作规程，对公司的企业文化、组织架构、规章制度、运营管理等进行学习及领会;并对本职工作的文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9

30、Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB

31、1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY

32、2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6

33、P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:

34、CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10

35、HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 Z

36、I6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T86/24文章来源网络整理，仅供参考学习工作范围、操作流程等进行深入了解。2、在短时间内溶入本部门团队中，并成功的参与了本部门各类促销活动的策划、监督及执行工作，如：创维以旧换新;家家乐颂师恩、贺中秋活动;贺司庆、庆国庆活动;新塘店新装启航;国美重开应对活动等。3、在活动执行期间，深入各分店了解活动进程及效果，对区域竞争对手进行调查分析，针对对手同期内的促销策略，及时反馈信息;并参与了汤总为首的营销部、采购部、分店

37、负责人的应对会议，提出个人建议。4、整理各分店国庆期间促销活动的各项数据、图片及在执行中的亮点与不足等相关资料，对贺司庆、庆国庆活动从筹备执行后段跟进等事项进行全面、具体、形象化的总结，得到相关领导及同事的认可。5、在促销活动期间幕广告制作上，我建议极大的采用三维动画效果，生动的体现我司的促销内容及优势，给予了观众及消费者对家家乐一种新的认知观;在各项宣传物资设计上，我也给予不少的创新及建议，使画面更加美观、生动，吸人眼球，更好的传达我司的企业形象及活动内容。6、通过对公司以前各项广告制作费用的查看，并对现阶段广告制作市场调查及取证，重新制定宣传广告及促销物资制作价格，极大的控制了宣传制作成本

38、，在一定程度上为公司节省开支。7、对卖场内外气氛营造及导购员形象塑造提出相关建议。如：文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K

39、6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W

40、6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5

41、A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K

42、2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V

43、2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9

44、Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T87/24文章来源网络整理，仅供参考学习对于日新新的场外舞台布局进行调整，使其更能抢眼，吸引人流;建议新塘店卖场内五个旧的形象牌进行翻新制作，提高卖场环境，更能传达新塘店重整装修后

45、的“全新形象、全新定位、全心服务”的定位。8、整理我司原有企业专题片(约 10 分钟)及 30 秒形象广告片题材，结合我司现阶段广告诉求，重新修改调整，在尽可能传达我司的经营理念及员工精神面貌，强化我司的优质服务、全程无忧的前提下制定了新的提案，而且在原有价格下降低制作成本。9、为了进一步更好、更有效、更低成本的宣传我司企业形象及各项促销政策，提升我司知名度及商品销量，优化市场竞争力，通过对区域市场各项宣传推广途经调查分析，在汤总的指导下，撰写了 公交媒体投放提案，并积极的与公交车公司协调，降低投放成本。10、积极、认真的参予了公司组织的余世维老师的 职业经理人、周嵘老师的面对面顾问式销售等课

46、程培训。并从中学习了不少管理及销售知识，领悟出不少的道理，更明白企业的竞争力有一大部分来自知识的竞争、团队协作的竞争。二、公司现阶段市场环境分析 (一)区域外围环境分析：外围的家电连锁大鳄步步逼近，在不断的蚕食二、三级市场。国美、苏宁、永乐在广州、东莞等地区不断扩张，几大巨头的促销、降价、打造星级服务的炒作一浪高过一浪，掀起了一场又一场家电行业恶战，对我司区域市场造成了很大的冲击，文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E

47、5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4

48、T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K

49、6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W

50、6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5A4T8文档编码:CB1K2K6L9T10 HY2V2W6E5H6 ZI6P9Q5