2016年中级经济师《工商管理》真题及答案解析.pdf
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1、2016 年中级经济师工商管理真题及答案解析1.某化装品企业为了扩大产品的销量,拟定了新的市场营销策略,积极开展市场营销活动,从企业战略层次分析,该企业的此项战略属于。答案:D 2.企业高层领导决定企业战略,并强制下级管理人员实施,这种战略实施模式为模式。答案:A 3.以下企业活动中,属于价值链主体活动的是答案:A 4.某型号智能手表的业务增长率和市场占有率都低,表示该智能手表处于波士顿矩阵图的答案:C 5.某自行车生产企业为提高主打产品的市场占有率,加大营销宣传,采用多种促销手段,发现潜在顾客,提高产品销售额。该企业采取的成长战略是答案:C 6.某餐饮企业通过连锁加盟方式与多家餐饮企业建立战
2、略联盟,该战略联盟属于答案:B 7.关于企业经营决策的说法,错误的选项是答案:D 8.根据我国公司法,关于发起人股东的说法,错误的选项是答案:B 9.有限责任公司的股东以其为限,对公司负有限责任。答案:D 10.某股份董事会由15 名董事组成,根据我国公司法,该公司董事会的决议必须至少由名董事才能生效。答案:C 11.根据我国公司法,以下职权中,不属于有限责任公司经理职权的是答案:D 12.根据我国公司法,国有独资公司经理的聘任或解聘由决定。答案:A 13.根据我国公司法,以下职权中,不属于有限责任公司监事会的是答案:D 14.市场由三个要素构成,及人口、购买力和文档编码:CF3S6F1D10
3、I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L
4、4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5
5、文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D
6、10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H
7、1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7
8、O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F
9、1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5答案:A 15.某手表企业高层管理人员认为,“只要手表销量好,就一定有销路”,这种营销观念是答案:C 16.某公司将客户细分为老年客户、中年客户和青年客户,这种细分属于答案:D 17.某企业为了提高产品销量,给经销商制定了“3/10/,n/30”的折扣条件,该企业的折扣定价策略属于答案:B 1
10、8.甲企业推出新产品时制定了一个较高的价格,目的是在短期内获得高额利润,甲企业采取的新产品定价策略是答案:B“五星”概念模型中,消费者对于品牌的记忆程度称为答案:D 20.新成立的企业进行生产线建设应依据答案:C 21.某摩托车企业的一条装配流水线有效工作时间为8 小时,该条流水线节拍为6 分钟,则该流水线每日的生产能力是文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10
11、I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L
12、4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5
13、文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D
14、10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H
15、1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7
16、O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F
17、1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5答案:B 22.在企业生产计划指标中,工业增加值属于答案:B 23.适合成批轮番生产企业的生产作业计划编制方法是答案:A 24.以下生产控制方式中,具有反馈控制特点的是答案:C 25.某企业每隔一个固定间隔周期去订货,订货量由当时库存情况确定,已到达目标库存量为限度,该企业所采用的库存控制方法是、答案:B 26.主生产计划是物料需求计划MRP的主要输入信息,主生产计划是指答案:C 27.以下用品中,属于包装用辅助材料的是答案:C 28.关于企业采购管理的说法,正确的选项是文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM
18、8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码
19、:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5
20、 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4
21、ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档
22、编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10
23、I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L
24、4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5答案:C 29.将企业生产物流划分为连续型生产物流和离散型生产物流的依据是答案:D 30.以最终用户的需求为生产起点,强调物流平衡,追求零库存,可以真正做到“按需生产”的生产模式是答案:D 31.某塑料厂制品企业一种原材料的需求量为120000 吨,单价为 1 万元/吨,单次订货费用为4 万元,每吨年保管费率为6%,则该种原材
25、料的经济订货批量为吨。答案:C 32.以下指标中,可以反映企业销售物流客户满意度的是答案:D 33.某公司推出全金属外壳产品替代现有塑料外科产品,这种创新属于答案:C 34.在 A-U 过程创新模式中,产品创新和工艺创新都呈上升趋势,但产品创新明显强于工艺创新的阶段为答案:B 35.某企业采用动态排序列表法,对四个备选项目进行评估。评估结果见下表:项目IRR*PTS NPV*PTS 战略重要性甲1438.6 223文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S6F1D10I5 HJ3T1Z9H1L4 ZM8P6T1L7O5文档编码:CF3S
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