5G消息(RCS)的前世、今生、未来[整.pdf
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1、导读4月 8日上午,中国移动、中国电信、中国联通联合举行线上发布会,宣布共同发布5G消息白皮书,推出“5G消息”业务。除了三大运营商之外,包括中兴、华为、小米、OPPO在内的 11家手机厂商也纷纷积极表态,将对该业务予以全力支持。三家运营商一起联合发布产品,似乎是中国通信业界前所未有的,并且还有一支穿云箭,千军万马来相见的终端厂商来助攻,更加让此次发布会的主角 5G消息 更加璀璨夺目!下面刨开那些花里胡哨的包装,就来聊聊这个5G消息 的前世今生和未来!前世“5G消息”,其实和 5G并没有什么关系!它真实身份,是2008 年就已经诞生的 RCS(富媒体通讯套件,Rich Communicatio
2、n Suite),就是综合了 文本、语音、图片、视频、动画、表情、位置等多种媒体形式。是不是很眼熟?每日必不可少的微信 就是富媒体的一个应用产品!伴随着苹果、安卓智能机的诞生,以OTT应用为代表的移动互联网的全面兴起,全球运营商都出现管道化的趋势。面对沦为流量哑管道 的恐惧,为了与抢占流量入口,运营商开始寻找新的业务增长点。中国移动在 2014 年曾经基于 RCS提出了 三新 目标。这里面的三新,指的是新通话,新消息,以及 新联系,分别指代了手机上的电话,短信,通讯录 这三大入口。但实际上,目前能有成果的也只有新通话,就是目前的 VoLTE 高清语音通话。当你安卓手机标题栏显示HD,当打电话时
3、显示HD Voice 时,恭喜你,你已经是RCS的用户了!那么问题来了,为啥现在5G时代要旧事重提呢?今生从3G到4G在到现在的 5G 时代,管道化 是一把悬在全球运营商头上达摩克里斯之剑,尽管提出了各种花里胡哨的 智能管道 概念,但情况似乎一直只有恶化而没有改善。因为重要的 入口,而不是 管道!在你的手机里,运营商能跟你连接的接口简直是少的可怜!语音通话算是一个入口,但这个基本是个无效入口,总不能干电话广告轰炸这么下三滥的业务吧。依稀剩存的也就是我们的老朋友 短信 了!很不幸,这个曾经的少年作为2G时代产物,20 余年来技术停滞不前,严重落后于网络(2G 5G)、终端(功能机 智能机)演进!
4、1、微信冲击,个人短信业务断崖下滑个人短信业务量最近三年平均断崖式下滑39%微信 日消息量 已经接近 全年个人短信业务量文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5
5、H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A
6、5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2
7、A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X
8、2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5
9、X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE
10、5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 HE5X2A5H10Q4 ZK10L4J3T1L5文档编码:CM10U4E7T8G4 H
11、E5X2A5H10Q4 ZK10L4J3T1L52、多方瓜分,行业短信遭遇旁路在个人短信业务已经被微信蚕食的体无完肤之际,硕果仅存行业短信业务也深受冲击运营商的短信业务面临如此生死存亡之际,也就不难理解现在要揭竿而起上马5G消息 了!未来运营商对于 5G消息 是充满希冀的,有三大战略定位1、高频线上的经营入口可以看成是现在微信各种服务号功能,在5G消息 上的实现,这也是基于短信 具有天然的实名认证性的优势。文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V
12、6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L
13、7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2
14、A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L
15、8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T
16、1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2
17、M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K
18、9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A32、短信市场的保存拓增文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L
19、8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T
20、1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2
21、M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K
22、9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X2T1L7H3 ZF3K9P2M2A3文档编码:CZ4K9L8V6C6 HU10X
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- 关 键 词:
- 消息 RCS 前世 今生 未来
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