国际贸易大赛策划书.pdf

《国际贸易大赛策划书.pdf》由会员分享，可在线阅读，更多相关《国际贸易大赛策划书.pdf（23页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、国 际 贸 易 参 展商 业 计 划 书参展公司：上海纸为你创意纸类产品有限公司Shanghai Paper for You Creative Paper Product Company参展商品：创意纸类及周边产品Creative Paper Products and Relative products参展学校：上海大学悉尼工商学院指导老师：贾利军2012 年 12 月 13 日参赛团队基本资料参展公司上海纸为你创意纸类产品有限公司参赛学校上海大学悉尼工商学院参展商品创意纸类产品参赛队员姓名分工专业队长杨畅联系公司，组织会计队员谢婧联系公司，PPT展示会计队员蒋舒静销售，PPT展示会计队员苏欣

2、怡资料收集，发布会会计队员王雪琳资料收集，发布会会计指导老师贾利军联系方式上海大学悉尼工商学院目录1.纸为你参展宗旨与目标参展宗旨参展目标渠道拓展招商加盟宣传品牌，产品推广获取市场信息，了解市场未来的发展动态2.营销产品分析产品分析文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8

3、P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10

4、M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:

5、CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 H

6、Q8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX

7、10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编

8、码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4纸巾一般属性Paper for

9、you 纸巾的特点用途及用途分析：喜欢运动的人学生群体差旅人群外向形象驱动：大众消费群3.营销策略规划展前宣传宣传渠道参展准备展中营销产品促销活动名片发放媒体报道便条纸展位墙面美化活动免费商品试用活动展会上的基本礼仪展后展后追踪展后宣传官方微博人人主页的后续报道4.财务预算支出费用文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R

10、5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7

11、Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P

12、8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M

13、6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:C

14、M7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ

15、8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX1

16、0M6R5H9Q4注意事项5.人员组织与培训规划员工招募和培训人员招募人员培训规划任务分配6.参展进度规划1.纸为你参展宗旨与目标1.1参展宗旨“纸为你”（paper for you）公司本着对顾客友好、对员工友好、对环境友好、对社会各界友好的“四好”宗旨，坚持经济效应和社会效应友好协调、共同发展的战略。上海纸为你有限公司，专业致力于创意纸类产品行业，希望借助于这一展会平台，积极向全球买家客户展示公司形象及其产品，发掘潜在客户，扩大客户源，提高公司在行业的知名度，促进公司更快更好的发展。1.2参展目标渠道拓展通过把握好对我公司产品感兴趣的潜在客户群，同时进行展台职员与其面对面交流，建立融洽的关

17、系，尽量发掘其成为新客户，获取订单，扩大市场占有率；暂时没有建立关系的也可相互交换名片及公司资料，便于日后合作。招商加盟企业有足够的资金实力和研发技术让更多企业加盟至我公司，以此来扩大我公司的销售份额。并采用先进的理念、创意的产品夺得消费者和采购商的青睐。宣传品牌，产品推广文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q

18、4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6

19、R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F

20、9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H

21、9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8

22、D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D

23、7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R

24、5H9Q4通过展会人员对产品的展示、介绍以及试用演示，可以让潜在客户最大程度的了解公司产品。另外，通过训练有素的展台职员、积极的展前和展中的促销、引人入胜的展台设计以及严谨的展台跟进，可以向外界展示积极地公司形象。正确利用媒体的参与也是一个扩大品牌知名度，树立公司形象的好机会。获取市场信息，了解市场未来的发展动态展会给公司接触大量同行竞争者提供了一个难得的好机会。第一，参展人员应通过对展会上竞争者的观察，获得其产品、价格以及市场营销战略等方面的信息，分析创意纸类产品的市场竞争形势。第二，通过了解消费者和采购商的需求，还可以让参展商有针对性的对目标群体进行沟通和市场调研，获得产品的反馈，以制定以

25、后的改善方案和创意纸类产品研究方向。2.营销产品分析2.1产品分析纸巾一般属性a)自然属性：洁净，坚韧，柔软，b)社会属性：干净，关爱，礼貌，教养，身份地位Paper for you 纸巾的特点a)体积小包，更加方便携带。b)包装精美，符合现代人的审美观。c)有创意，给人一种前所未有的新鲜感。用途及用途分析a)运动后拭汗b)擦眼泪文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D

26、6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7

27、F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5

28、H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q

29、8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8

30、D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6

31、R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM

32、7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4c)感冒d)弄脏，受伤e)户外就餐后，拭嘴注：其中，用于感冒的使用量是最稳定的。尤其是在不提供纸巾的餐馆中，例如学校的食堂和餐厅中，消费者通常都会自备小包的纸巾，而在感冒多发季，因其小巧便于携带，纸巾也成为大家必备物品，而且，使用者性别不限。“擦眼泪”是纸巾最为感性的使用方式，通常使用者为女性，但所有者却不局限，因为纸巾被其朋友当作一种关爱之情的体现。2.3消费者群体分析喜欢运动的人男性为主，15岁-35 岁左右，该群体爱好户外运动，简单清爽的简易包纸巾会受到他们的欢迎。该群体对包装没有太高要求，而对纸巾的用途和舒适感更看重一

33、些。学生群体生活中的必备用品，该群体很少去使用卷纸一类的纸品，他们的生活和纸巾的使用很贴近，如用餐，运动，生病甚至清理物品都会用纸巾来处理。而尤其对于女生而言，纸巾的外包装会显得更重要些，可爱，小清新，卡通等的精美包装更会引起女生群体的购买欲望。差旅人群该人群常年在外面奔波，经常出差，怕麻烦，而小巧轻便，易于携带的纸巾会备受他们的青睐。该人群一般不太会去在意纸巾的价格，更注重纸品的实用性。外向形象驱动：大众消费群文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8

34、D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D

35、7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R

36、5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7

37、Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P

38、8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M

39、6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:C

40、M7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4该人群年龄段大约在 28到40岁左右，有着中高收入，而且追求高品质的生活，注重个人形象和个人卫生和生活品质，该人群对纸品的质量要求较高，包装要求也较高。3.营销策略规划展前宣传由于我们公司现处于创业阶段，而且我们公司是属于创意型第一产业类公司，营销策略也应适应本公司现阶段的状态，展会前的营销策划对我们整体的营销效果非常重要，因此我们争取在多个渠道进行宣传，希望吸引更多客户。为了保证此次参展取得最好的效果，本公司在展会开始之前就需要做好充分准备工

41、作，从各个可能的渠道，使参展前宣传的成功度最大化，同时也要做好相关参展资料的准备。宣传渠道1.大型海报制作宣传公司产品和公司特点首先是需要各层次的客户和潜在消费者注意到有我们这家公司参与本次的展销会，大型海报的制作可以有效的宣传本公司的主营产品和公司特点，可以大范围有效地宣传公司，提升公司的知名度。2报刊杂志刊登广告杂志具有宣传针对性强，广告有效期长，广告对象理解度高，制作精美等优势，是做各类专业产品的良好媒介。杂志名称介绍广交会会刊被誉为广交会来宾的“采购指南、买家手册”，信息全面、资讯翔实、发行广。报刊宣传可以选择一个较大版面，在报刊消费者翻阅报纸的同时注意到本公司，并且将公司名称和公司主

42、营产品和特点的字体最大化，达到让潜在消费者一下就记住本公司的目的。3网络宣传文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1

43、 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9

44、ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文

45、档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3

46、F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y

47、9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q

48、4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4网络在当今社会的影响力迅速膨胀，所以互联网也就演化为企业快速成长的发动机，运用网络方式宣传展示公司产品，面对的客户群更加宽广，其宣传效果不受地理位置的限制，特别是广告价格便宜更是我们所考虑

49、的因素。微博宣传微博现在是一个热门的交流门户网站，许多年轻群体都拥有自己的微博，并且通过微博获得许多方面的信息，这不是为一个大好的机会去宣传本公司，而且本公司的特点是属于创意类型，主要消费者群体是 1525 岁的年轻消费者，所以本公司决定通过开通微博的形式，将公司的主营产品和特点通过微博的方式和一些微博有奖活动的方式扩增粉丝量达到宣传的目的。人人宣传同微博相同，开通人人主页，运用与微博相同的宣传手段在人人这一校园平台进行宣传。网页刊登广告在知名门户网站，例如新浪，腾讯等主页上刊登有关于本公司参加展销会的广告信息。4.与相应淘宝店铺合作，并通过合作宣传与相类似的淘宝店形成供货商与销售商的关系，并

50、且通过淘宝网店，进行展销会宣传，并且推广本公司。参与本次淘宝店合作的店铺：北京商盟 纸元素创意生活专营店：佑佑家居生活馆：Luck stationery shop等等参展准备参展主题：创意，纸参展人员：小组五人全部参与展销会活动，提供客户一个细心完美的产品体验。文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码:CM7Q8D6R3F1 HQ8P8D7F9Y9 ZX10M6R5H9Q4文档编码: