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大学生双十一购物调查报告.pdf

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1、大学生双十一购物调查报告关于大学生“双十一”狂欢网上购物行为的调查报告一、调查背景 2016 年 11 月 11 日 6 分 58 秒，双十一成交额超过100 亿。互联网尤其是移动互联网用户数量的持续快速增长在一定程度上加速了电商规模的增长。而以淘宝为首的电商均在不遗余力的借助和制造各种节日，进行一轮又一轮的促销。11 月 11 日，经过四五年的渲染，如今已经成为了购物狂欢节的代名词。2016 年双十一刚刚落下帷幕，阿里集团的数据显示，截止 11 月 11日 24 时，双十一网购狂欢节支付宝(主要是天猫和淘宝)交易额达到1207 亿，无数剁手党又一次创造了一个新的天文数字。现如今网上购物已经习

2、以为常，变成人们日常生活的一部分，冲击着人们的传统消费习惯和思维、生活方式，以其特殊的优势而逐渐深入人心。大学生作为对网络最为敏感的人群，他们对网上购物接受很快，但也存在对网上购物认识不清的现象，容易被一些夸张的促销手段迷惑，进而走入商家圈套。本次调查主要研究大学生双十一购物行为。二、内容摘要1.大学生的月收入大部分在1000-2000 元之间。2.大学生的月网购次数大部分在0-5 次之间。3.大多数大学生不相信双十一的低价促销，可以保持理性购物。文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 Z

3、O4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7

4、Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档

5、编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2

6、Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6

7、V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3

8、S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N

9、3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T64.大多数大学生双十一购物时是按需购买，不是冲动购物。5.大学生网购的物品大多是生活必需品，懂得精打细算。三、调查组织1.调查时间：2016 年 11 月 07 日-2016 年 11 月 08 日2.调查对象：天津市天津工业大学西青区在校学生3.报告完成时间：2016 年 11 月 13 日四、调查方法此次研究的

10、数据及相关资料主要通过问卷调查的方法取得，在研究方法上主要采用定量分析与定性分析相结合的方法。1.问卷的设计问卷由 15 个问题构成，主要涉及大学生月生活费，对双十一的看法，网购的频率，双十一购物的理由，双十一低价促销对大学生的影响，双十一预计消费金额，双十一购物的东西种类等问题。2.问卷发放及回收情况此次调查共发放问卷50 份，回收 49 份。回收率为 98%。回收率较高。调查结束后首先对回收的问卷进行了仔细的逻辑检查，随后对数据加以整理、编码，然后将数据录入计算机，利用SPSS软件对软件进行统计分析。最后得到的有效问卷记录为45，有效率为 91.8%，数据质量较好。文档编码:CJ2Q6Y8

11、H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 H

12、I3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S1

13、0N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10

14、 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4

15、M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6

16、文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:C

17、J2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6五、调查内容1.学生选择在双十一购物的主要目的、消费心理、消费态度2.学生在双十一过后对自己消费行为的看法六、调查目的1.了解大学生平时网上消费金额与双十一当天消费金额之间的数量关系2.了解大

18、学生对于网上购物的消费行为、消费心理3.了解大学生对于双十一消费热的看法与建议，帮助其树立正确的消费观七、结果与分析1.性别及职业分析本次调查参与共有27 个男生，22 个女生。分别占统计人总数的55.1%，44.9%。本次调查中在校学生共有44 名，占据统计总人数的89.8%。其余所占比例较小。2.个人月收入分析月收入在 1001-2000 元的共有 27 人，占据统计总人数的55.1%。这说明大多数大学生的月收入在1000-2000 元之间，大学生的零花钱还是不少的，这对他们在双十一网购提供了金钱的支持。月收入在1000 元以下的共有 15 人，占 30.6%。将近三分之一的大学生的零花钱

19、在 1000 元以下，零花钱少，网购的金额应该也不会很大。月收入文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4

20、 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4

21、S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L

22、10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4

23、B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3

24、T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码

25、:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6在 2001-3000 元之间的共有 7 人，占 14.3%。这一小部分应该就是所谓的“土豪”。零花钱很

26、多，网购应该也不会少。3.对今年双十一的期待程度分析一般期待的共有28 人，占统计总人数的57.1%。期待及很期待的共有 11 人，占 22.5%。不期待及很不期待的共有10 人，占 20.4%。这说明，大多数大学生还是期待双十一的，双十一购物对大学生是有不可小看的影响的。双十一也在一定程度促进着大学生的消费。4.网购频率的分析月网购次数在0-5 次之间的共有37 人，占统计总人数的75.5%。次数在 6-10 次之间的共有 8 人，占 16.35。次数在 10次以上的共有4 人，占 8.2%。这说明，大多数大学生月网购的次数并不多，少部分大学生经常网购，这一部分人双十一购物的金额不会少。5.

27、双十一是否会网购分析会，但是不会买很多，会根据自己需要来的人共有32 人，占统计总人数的 65.3%。不会，没什么想买的人共有12 人，占 24.5%。会，买很多及其他共有5 人，占 10.2%。这说明，超过三分之二的大学生都会在双十一网购，其中比较理智的占大多数。会买东西，但是会根据自己需要来，这说明大学生购物时还是比较理性的。6.双十一购物的理由分析文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7

28、Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档

29、编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2

30、Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6

31、V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3

32、S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N

33、3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 Z

34、O4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6认为双十一价格便宜，有各种优惠的人共有27 人，占统计总人数的 55.1%。正好有自己想买的东西的人共有25 人，占 51%。大家买，我也买的人共有4 人，占 8.2%。其他理由的共有11 人，占 22.5%。这说明大多数大学生认为双十一是优惠的，这促使他们网购。按需购买的也占一半以上，这说明，大学生网购比较理性。7.双十一预计消费金额分析预计消费为 100-200 元的共有 15 人，占统计总人数的30.6

35、%。100元以内的共有 15 人，占 30.6%。201-500 元的共有 12 人，占 24.5%。500 元以上的共有 7 人，占 14.2%。这说明，超过一半的大学生双十一消费金额在 200 元以内，大学生的经济能力有限，网购能力也有限。超过三分之一的大学生双十一消费金额较大，双十一对大学生影响较大，大学生有很好的发展潜力。8.双十一想购买东西的种类分析想购买服装的共有27 人，占统计总人数的55.1%。想购买食品的共有 13 人，占 26.5%.想购买首饰、化妆品的共有9 人，占 18.4%。想购买电子产品的共有10 人，占 20.4%。想购买生活用品及其他的共有 28 人，占 57.

36、1%。这说明，大学生中想购买服装的占大多数，还有少部分想购买首饰及化妆品，大学生网购比较注重自身外表。购买生活必需品及其他的人超过一半，这说明，大学生网购必需品的人数很多，大学生还是会节俭持家的。想购买电子产品的超过五分之一，少部分大学生想在双十一为自己添些电子产品，电子产品价钱一般不文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10

37、ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M

38、7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文

39、档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ

40、2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H

41、6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI

42、3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10

43、N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10

44、ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M

45、7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文

46、档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ

47、2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H

48、6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI

49、3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10

50、N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10 ZO4B4M7Y3T6文档编码:CJ2Q6Y8H6V4 HI3S4S10N3L10

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关键词：: 大学生十一购物调查报告

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