大学生创业计划书精品全面模板.pdf

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1、1/13 创业计划书创业人：时间：2018年 10 月/13 目录第一部分：摘要第二部分：创业组织概述第三部分：产品营销与服务第四部分：市场分析第五部分：管理团队第六部分：线路研究第七部分：财务分析第八部分：机会风险SWOT 分析第九部分：资本需求文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2

2、P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4

3、N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V

4、6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4

5、P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2

6、W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A

7、1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1一/13 第一部

8、分：摘要一項目來源大理卓尔勃教育新梦想学习中心位于大理古城绿玉路，专注于中小学生的个性化学习管理、教育心理咨询等。同时以自主学习社区建设、家庭教育研究和咨询，课外辅导服务为辅助的教育咨询机构。卓尔勃教育经过长期研究和实践总结出了一套行之有效的全新的个性化学习管理系统，优化心智模式，创造全新远景。二工程简述据统计，我国有 2 亿多中小学生，大约有40学生家庭寻找课外补习，就是 8000 万个，以一人单次花费1000 元计算，大概有 800 亿市场规模！“望子成龙”、“望女成凤”的悠久传统和逐年递增的升学压力，令90的父母和学生都迫切需要1 对 1 课外辅导服务。大理市现有中小学生数万人，其中参加

9、社会学习辅导班的非常之多。我们发现：社会辅导中心多在各重点学校和大型社区，每个午托班大概100 平 M，主办者大都是保育型的，文化程度偏低，不能承担孩子的学习辅导工作。但是孩子们仍然有课外辅导的需求，而午托班的设施设备都是合格甚至是优良的。我们就采用“降低成本、化整为零”的经营模式，从学习中心起步，整合晚托班不可多得的闲置资源，与午托班联合开展中小学生课外辅导工程，像珍珠寄生在蚌壳里一样，凭借自己的品牌优势、人才优势、管理优势和组织优势，以“1 对 1”个性化辅导为重点，让珍珠闪闪发光，再连锁经营，把珍珠串起来，缔造一个覆盖全国的课外辅导强势品牌。我们当然是在一个学习中心试点，开始只是城市的一

10、角，但是“星星之火，可以燎原”，接着是一个城市，几个城市，继而是全中国三目标市场概述小学到高中各年级学生均是我们的目标客户。肄业班学生主要采用小班化培训。肄业班部分富裕家庭的学生采用“1对 1”个性化辅导。初三和高三是主要的目标客户群，采用“1对 1”个性化辅导模式。四、工程优势及特点1、领先的教案模式新梦想结合大理中小学生实际学习情况，根据孔子的“因材施教”理念和哈佛大学霍华德教授的”多元智能理论”总结出个性化学习管理理论，倡导以学生为学习中心的教育模式文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1

11、 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文

12、档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P1

13、0G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7

14、M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I

15、1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2

16、P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4

17、N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1二/13 2、全层的个性化服务新梦想通过对学生的全程个性化学习管理流程，为每一位学生进行个性化测评，选派适合学生个性的优秀教师，量身定做个性化教案方案，进行个性化教案管理，帮助学生养成良好的学习习惯。3、丰富的辅导内容新梦想根据学生的不同学习阶段，学科特点和辅导需求以及学生个性特点，为学生制定量身定制的学习管理方案。五、利润来源盈利模式学生培训收费、中介介绍家教收费，学习咨询收费。学费每年分为四期：暑

18、假、平时、寒假、平时。每期辅导40 小时，平均学费 50 元/小时，共计 2000 元/期，16000元/年，每名教师可带15 名学生，每名教师每年可获得学费 24 万元，工资、奖金及其他成本除去6 万元，公司年净利润10 万元。国内成功的教育企业如学大教育教师总数超过了4000 名，他们的平均学费150元/小时，每年的学费收入达到了5 亿以上。六、投资预算比较投资教育具有投资资金相对较少、利润回报率较高、投资风险相对较小、社会地位高、现金流良好等显著特点。按照一般课外辅导机构投资预算，我中心已在大理古城绿玉路开设第一家学习中心，除房租、装潢、教案设备共计投资三万元第二部分：创业组织概述文档编

19、码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G

20、7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1

21、 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文

22、档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P1

23、0G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7

24、M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I

25、1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1三/13 一、名称大二、宗旨：建设小学生个性化学习管理最佳品牌三、使命：四、教案原则：五、教案理念：教六、企业文化：七、八、九、对象中小学生、在校大学生、研究生、晚托作业辅导。八、产品个性化教育培训，包括演讲训练、课外学习辅导和人格塑造、下午作业辅导九、营销策略：赏识激

26、發：“人皆可以为尧舜”、“人皆可以成天才”。赏识是教育的最大奥秘。绝大部分孩子的学习不是方法问题，而是态度问题，而我们的赏识法宝可以解决态度问题。演讲启發：口才是智慧的金钥匙，演讲是成才的催化剂。说力领先是我们最独特的教案法。因材施教：适合的就是最好的，个性化教育手段是我们的杀手锏。习惯为王：习惯是教育的最高境界，由心理专家、生理专家、辅导专家、家庭教育专家、名校学子组成的养成团队，将彻底把“授之以鱼”变成“授之以渔”。家长培训是超限教育的重要内容。家长不经过任何培训就上岗是中国教育少慢差费的重要原因。孩子的成长，往往成也家长，败也家长。只培训孩子，事倍功半；同步培训家长，事半功倍。家长培训以

27、游戏体验、集中训练、专业引领、感悟分享、深层探讨、互动共进为基本形式展开。文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7

28、 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1

29、ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档

30、编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10

31、G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M

32、1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1

33、文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1四/13 需要设施：1、教案场所较狭窄，需扩展场地 2、教案设备短缺，如投影仪，打印机，办公电脑，课桌，办公设备第三部分：产品与服务卓尔勃教育的管理构架初期是：在大理市总部，下边是各区县分部

34、，分部下再设置教案点。每个分部都有独立的教案系统，同时还有教研中心来控制指导教案过程和教案质量，有学监监督考核教案质量。我们创业的策略是“控终端，做趋势；小投入，大布局；巧整合，妙借力；抓文化，建团队。”一、“控终端，做趋势”战略中小学生课外辅导是一个趋势行业，中国的近邻日韩两国先行一步，把这个市场做成了各路风投眼里的香饽饽。一份来自日本的报告显示，24的小学生和60的中学生参加过辅导，大约70的学生在即将中学毕业时接受过辅导，早在 1997 年课外辅导市场就已经达到140 亿美元的规模；而2003 年韩国私人辅导机构仅年收益就达到124 亿美元，约相当于韩国国家教育预算的56。至于一直把教育

35、视为重中之重的中国，其教育产业前景有人用“深不可测”来形文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N

36、7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6

37、I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P

38、2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W

39、4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1

40、V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G

41、4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1五/13 容。随着中国全面小康建设的进步，教育发展是必然趋势，而中国人“望子成龙望女成凤”的传统观念以及升学和就业有增无减的激烈竞争，只能使教育培训行业越来越火。但是，目前课外辅导市场竞争已经开始白热化，只有

42、控制终端、塑造客户忠诚度，才能站稳脚跟。控终端，一靠产品，二靠服务，三靠联合。超限教育产品的开发要突出差异性、有效性、品牌性。“人无我有，人有我优，人优我特。”它从中小学教育实践中产生，又集中了疯狂英语、赏识教育、学大教育等品牌的优势，应该是能够不负众望的。服务靠队伍，队伍靠管理，管理靠人才，人才靠培养。我们具有丰富的队伍培养经验，打造一支专业化的队伍，提供高品质的服务，是毫无疑义的。联合就是力量。我们通过消费股东制度的设立，可以解决好与消费者的长期合作互利共赢问题，从而使终端不断得到巩固加强。二、“小投入，大布局”战略没有大资本、大后台、大技术，有不有创业机会，能不能创业成功？答案是肯定的，

43、白手起家的成功案例不胜枚举。比亚迪王传福就是一个最新的例子。中小学课外辅导就是一个机会，按照常规做法，需要投资5 万元，开办一个教案点。如果连锁经营，需要的资金就会更多。我们的目标是：第 1 年搞试点，在大理发展第一家卓尔勃教育旗下的新梦想学习中心第 2-3 年打基础，在大理发展辐射整个古城的新梦想学习中心分校第 4-6 年谋发展，在下关、喜洲、以及各县区发展文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1

44、V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G

45、4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D

46、2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9

47、A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM

48、1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL

49、8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4

50、R9A1V6I1文档编码:CM1G4P2P10G7 HL8D2W4N7M1 ZG4R9A1V6I1六/13 第四部分：市场预测一、目标市场及市场容量分析：1、国内基本的市场状况2005年中国教育市场需求达到4500亿元，2006 年则为 5000 亿元以上，2007年教育支出突破万亿元大关，以10%的比例高居家庭消费需求第一位。近年来，中国教育培训市场呈现强大的资本整合力，据某分析机构的公开统计数据显示，2008年全年发生在教育培训行业的投资事件24起，涉及投资金额3.26亿美元，相比 2007 年 1.50 亿美元的投资额，增幅达117%。其中 2008年下半年投资额 1.84 亿美元，相比