大学生化妆品调查报告.pdf
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1、1/20 大学生化妆品调查报告时间:2013 年 10 月 14 日星期日组员:专业班级:任课老师:归档时间:2/20 目录目录.2调查背景.3调查目的.4调查对象.4调查方法.4调查内容.5总结与建议.15问卷设计.18关于大学生化妆品问卷调查.18文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:C
2、W10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U
3、1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1
4、HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A
5、5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1
6、 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5
7、P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1
8、文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z13/20 调查背景随着社会经济的不断进步和物质生活的极大丰富,人们生活水平不断的在提高,注重外表形象也成为我们日常生活的话题。特别是在皮肤保养化妆方面,当今化妆品消费市场关注度不断深入。而大学生是所受教育经历和所处特殊校园环境使得他们成为社会上一个比较特殊的消费群体。这样的特殊群日不仅在现时代拥有巨大的消费潜力,而且在若干年后也会成为社会消费的主流。关注学生市场,从学生时代就培养起品牌忠诚度。势必成为各商家的当务之急。文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:
9、CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8
10、U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1
11、 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7
12、A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A
13、1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H
14、5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z
15、1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z14/20 调查目的通过了解大学生群体消费化妆品的情况,通过问卷形式进行,为大学生提供消费的依据,以了解大学生在化妆品方面的需求,掌握购买倾向,同时了解大学生对化妆品消费的了解情况与对品牌的认识程度。调查对象温州大学、温州医科大学、温州职业技术学院大一大二大三大学
16、生调查方法1.问卷调查的形式向大学生进行调查。进行问卷设计,调查大学城男女生100 名。其中女生占 80%,男生占 20%。将调查结果进行数据统计方法,以回收的问卷进行剔除无效问卷的全部问卷为样本。最后进行数据统计分析,分析相关数据趋势与消费者倾向数据。2.访谈法。面对面的方法进行交流,交谈有关护肤品的文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S
17、7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10
18、A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9
19、H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8
20、Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码
21、:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q
22、8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U
23、1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z15/20 消费情况,并做记录。调查内容1:您的性别是?统计分析我们得出了如下结论从关于大学生化妆品消费的比例数据来看,消费者多占女生,数据统计中,女生占百分之八十,而男生只占百分之二十。由此可见,女生是大学生化妆品消费市场的一批不可忽视的重要消费者文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A
24、5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1
25、 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5P1N8Z1文档编码:CW10Q8U1P5U1 HR5S7A5E10A1 ZZ9H5
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