大学生创新创业计划书-(养老院.pdf
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1、创业计划书工程名称:幸福家园老年人服务中心团队成员工程方:中国矿业大学先驱者团队宗旨:为子女尽孝,帮老人养老理念:以信誉赢尊重,以服务质量为本1/28 目录第一部分摘要一、工程简单介绍2 二、市场目标概述2 三、工程优势及特点简介2 四、收入来源简析3 第二部分工程背景及可行性分析第一章工程背景3 第二章市场分析一、老年人养老状况国内外现状3 二、目标市场的设定4 三、SWOT分析4 四、市场初步分析5五、市场管理分析5 第三章商业实施方案一、商业模式实 施方案总体规划介绍 5二、营销策划6 第三章竞争分析一、主要竞争对文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M
2、4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文
3、档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV
4、4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10
5、G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 H
6、U6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9
7、R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10
8、ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U62/28 手6 第四章管理一、管理团队7 二、管理组织7 三管理制度7 第五章财务分析一、筹资分析8 二、财务分析8 第六章总结一、8 二、8 三、8 四、8 五、8 六、8 大学生创业计划竞赛写作要求仅供参考)目标:指明计划的投资价值所在。
9、解释是什么What),为什么 Why)和怎么样 How)。参赛工程具体来源:参赛小组成员参与的发明创造或专利技文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A
10、3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U
11、6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:
12、CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L
13、10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1
14、 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9
15、H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U63/28 术;经授权的发明创造或专利技术此种情况下,参赛小
16、组须向组委会提交具有法律效力的发明创造或专利技术所有人的书面授权许可,以引用其产品);可能研发实现的概念产品或服务。一、核心内容产品或服务)的独特性详尽的市场分析和竞争分析现实的财务预测明确的投资回收方式精干的管理队伍二、写作框架1.概述:老年人服务中心的业务和目标及其他;产品或服务;用途、好处;竞争收拾所在;专利权、著作权、政府批文、鉴定材料等。2.市场:市场状况、变化趋势及潜力;调研数据;细分目标市场及客户描述。3.竞争:现有和潜在的竞争者分析;竞争优势和战胜对手的方法。4.营销:针对每个细分市场的营销计划;如何保持并提高市场占有率。5.运作:原材料、工艺、人力安排等。6.管理层:每个人的
17、经验、能力和专长;组成营销、财务和行政、生产。7.财务预测:营销收入和费用、现金流量;前两年月报、后三年年报。8.附录:上述信息的材料三、思考方法1.收入成本法 适用于利润的预测和变动分析)利润=收入-成本收入=价格*销售量成本=固定成本+可变成本2.市场营销 4Ps适用于销售状况的预测和变动分析)文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H
18、9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10
19、 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3
20、M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6
21、文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:C
22、V4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L1
23、0G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1
24、HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U64/28 Product:产品Price:价格Promotiong:促销Placement:分销策略3.波特五大竞争作用力适用于分析是否应进入某个市场或产品领域,以及是否有长期的竞争力)供应商议价能力购买者议价能力潜在竞争者替代品竞争行业内原有竞争4.内部因素和外部因素 适用于分析各类经营问题)外部因素:市场趋势、细分市场、替代品)客户需求、品牌忠诚度、价格敏感度)竞争对手 数量、市场份额、优势)内部因素:营运生产效率、成本因素)财务利润率、资金利用率、现金管理)
25、产品竞争优势、差异性)5.3Cs综合法 适用于分析各类经营问题)Company老年人服务中心市场营销、生产运营、财务管理、战略规划Competition竞争行业竞争态波特五大作用力、竞争定位价格、质量Customers客户市场细分、容量、增长、变化趋势、价格敏感度文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6文档编码:CV4O2L10G8I1 HU6V9H9R1S10 ZD7A3M4O1U6
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