2021年如何做好一个店长-.pdf
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1、如何做好一个店长,一个好的店长是开店成功的关键。以下是金牌店长培训的内容:通过本次培训,让作为店长的你更明确店长的角色及工作职责,了解店铺运作管理的内涵、流程及优秀店铺的标准,加强顾客服务管理,提升店铺顾客服务水平。店长将掌握管理和激励店铺员工的方法,学习有效管理员工和新员工辅导的技巧,提升店长管理技能及店铺销售业绩,加强销售服务管理,关注店铺信息收集与利用,学习使用表单管理的方法,提升业绩。同时了解顾客投诉的原因,掌握减少及有效处理投诉的技巧,并掌握店长自我管理的方法,学会合理制订计划、安排时间及心态调整。一、店铺管理者的角色认知店长就是店铺的管理者,店长肩负着店铺达到良好经营业绩、完成店铺
2、纯利指标的重任,同时也是保障店铺经营正常运作的重要支撑。因此,对于店长来说,首先应当对自己角色有一个清楚的认识。A、店长是战场的指挥官精品w o r d 学习资料 可编辑资料-精心整理-欢迎下载-第 1 页,共 12 页服饰零售行业竞争日益激烈,随着同种类型、同种定位的服饰店铺数量日益增多,服饰终端销售工作变得更困难。面对着这种日益严峻的问题。因此,对于店长来说,首先应当意识到自己是战场指挥官,清楚自己肩负的重任,只有这样才能够带领店员创造出良好的销售业绩。B、店长是一船之长一间店铺就像一艘航行在大海中的船,店长与店员就是船上的一个大家庭,而店长就是这艘船的船长。作为船长,店长不仅要照顾好自己
3、的船员,还要考虑这个家的所有问题,包括你的家庭成员店员、货品、卫生、陈列方方面面都要照顾到,任何一个小的细节考虑不到,就有可能给工作带来不良影响。更重要的是要团结好店员,和店员来共同创造一个和谐积极的良好氛围。同时,店长作为船长还要为这艘大船行驶制定正确的方向,并提供良好的保证。C、店长的角色也是一名优秀的导演。店铺不仅仅是一个销售的平台,店铺更是一个表演的舞台,店铺内的硬件设施就是布景和道具,店员就是剧中的演员,而公司一年四季不断变化的货品构成了故事的精品w o r d 学习资料 可编辑资料-精心整理-欢迎下载-第 2 页,共 12 页文档编码:CE4M7D7P10T4 HR2O1L10K8
4、R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K
5、8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10
6、K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L1
7、0K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L
8、10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1
9、L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O
10、1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2素材。店长要把这些素材组织成吸引人的故事,展示给每一位光顾的客人。故事讲的好不好,客人爱不爱听,全凭店长的组织、策划和安排、带动
11、。无论哪种说法,都表明了一个观点,那就是店长是一个店的领导者,是企业文化信息传递的纽带,是公司销售政策的执行者和具体操作者;是企业产品的代言人,是店铺的核心。因此,要成为一名优秀的店长,必须适度把握好以上三种角色。只有这样,店长才能够充分发挥应有职责,传递企业文化信息,站在经营者的立场上,综合地、科学地分析店铺营运情况,全力贯彻执行公司的经营方针,执行公司的品牌策略,全力发挥店长的职能。店长的权利与职责A、店长应有的权利(1)人事管理权店长有权利参与营业员招聘、录用的初选工作,并且有权对员工的表现进行奖励和处罚。对于表现恶劣或不符合公司要求的员工,店精品w o r d 学习资料 可编辑资料-精
12、心整理-欢迎下载-第 3 页,共 12 页文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2
13、O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR
14、2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 H
15、R2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4
16、HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4
17、 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T
18、4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2长有权利将之辞退。同时,店长有
19、权根据员工表现提出调动、晋升、降级、辞退的意见,以供上级主管参考。此外,店长有权利对员工的日常工作表现进行检查和评定,并且对于店内的突发事件有相应的临时裁决权。(2)货品管理权店长有权对公司的配货提出相应的意见和合理建议,尤其是对于存在质量和数量问题的货品有权拒收,同时有权决定店内货品的调配。B、店长的工作职责一名合格的店长应当完成以下实际工作。(1)做好店铺最高管理工作,在理解品牌经营方针基础上,依据品牌的特色和风格执行销售策略,并且能够准确地传达公司下达的营业目标。精品w o r d 学习资料 可编辑资料-精心整理-欢迎下载-第 4 页,共 12 页文档编码:CE4M7D7P10T4 HR
20、2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 H
21、R2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4
22、HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4
23、 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T
24、4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10T4 HR2O1L10K8R2 ZW10I9D6L1I2文档编码:CE4M7D7P10
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