2022年SEM考试题 .pdf

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1、vip 会员免费（SEM 模块测试题）总分数 :100时间:2小时日期：姓名：小组：vip 会员免费不定项选择题：（每题 3 分-共 45 分）1.设置出价可以在哪个级别进行（CD）A、账户B、推广计划C、关键词D、推广单元2.否定关键词可以在那些层级设置？(BC)A 账户层级B 推广计划C 推广单元D 关键词和创意层级3.在推广单元级别，可以进行那些操作？(AB)A 设置统一出价B 设置暂停C 设置每日预算D 设置 IP 排除4.小王在账户层级设置的推广地域为北京、上海，在推广计划设置的推广地域为上海、广东，则实际推广地域为：(A)A 上海广东B 没有任何区域C 北京上海D 上海5.网盟推广

2、中，图片创意的大小要控制在多少(C)A、40k B、30k C、55k D、100k 6.关于账户各个层级之间的关系，说法正确的是哪个？(ABD)A 一个推广计划中，最多可以创建1000 个推广单元B 一个账户中，最多可以创建100 个推广计划C 一个推广单元中，最多可以有1000个关键词D 一个推广单元中，最多可以撰写50 套创意7.为了保证推广效果，建议：(ABCD)A:每个推广单元里关键词数量不超过30 B:每个推广单元里关键词最好保持在5-15 之间C:如果确实需要添加数量较多的关键词，建议通过创建更多的推广计划和推广单元来实现D:每个推广单元内要有2 条以上与关键词密切相关的创意文档

3、编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U

4、2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1

5、 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4

6、文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C

7、5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5

8、D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8

9、U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4vip 会员免费8.在游戏、视频等内容加载前或者暂停时，在窗口中央用图片是网盟推广的（D）形式。A 固定B 文字链C 悬浮D 贴片9.下列哪项建议对于“咨询量多，订单量少”的客户有直接的帮助？（A）A 提高电话接听人员的营销能力B 将关键词的匹配模式全部改为广泛C 提

10、高网站访问速度D 在创意中增加吸引网民的内容10.系统中周预算的最低值为：（C）A.188 元B.488 元C.388 元D.588 元11.通配符使用注意事项表述错误的:（D）A.通配符的使用标志是默认关键词 B.保证以触发关键词或默认关键词替代通配符后，创意语句通顺、符合逻辑C.默认关键词最好为单元内字长最长的关键词D.一条创意中可插入多个通配符，不同通配符须使用相同的默认关键词12.关于推广实况工具的用途，说法正确的是：（ACD）A 查看搜索词在某一地域的推广展现情况B 推广实况工具查看的关键词必须是客户账户中推广的C 适合于在本地以外的多个地域推广业务的客户D 客户可以实时了解推广结果

11、的展现情况13.点击率的计算公式是：（B）A.点击率点击量/消费量B.点击率点击量/展现量C.点击率点击量/转化量D.点击率点击量/浏览量14.关于推广实况的说法正确的是：（BC）A使用推广实况查看当前推广展现情况时，会计入推广商户的展现量数据B使用推广实况查看当前推广展现情况时，不会计入推广商户的展现量数据C使用推广实况查看当前推广展现情况时，不能点击相关推广内容D使用推广实况查看当前推广展现情况时，可以点击相关推广内容文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:

12、CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 H

13、Y1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR

14、6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编

15、码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2

16、 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1

17、ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文

18、档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4vip 会员免费15.在推广时段管理中不能实现以下哪项推广需求（D）A：周六周日全天不进行推广B每天晚上8 点-12 点进行推广C每周一到周五进行推广D每月最后一周不进行推广二、判断题：（每题 2 分-共 12 分）1.质量度决定因素中的“相关性”包含关键词与创意的相关程度，以及关键词/创意与访问URL 页面的相关程度。（）2.客户公司最近要隆重推出新产品，有单独的推广的方案，可以将这个新产品单独创建计划进行推广。（）3.关键词出价即

19、您为该关键词带来的一次点击所愿意支付的最低费用。（）4.推广助手的批量工具可以批量设置、修改关键词的出价、匹配方式和访问URL。（）5.关键词定向在推广计划级别即可进行设置。（）6.质量度低，但只要出价高就一定能排名靠前。（）三、填空题（每空1 分-共 13 分）1、当关键词的竞价价格低于这个关键词的最低展现价格时，就会显示为：_搜索无效/移动搜索无效 _ 2、决定关键词质量度的因素有：_点击率、创意撰写质量等3、关键词匹配原则中的5 种匹配模式：_广泛 _、短语核心包含、短语同义包含、短语精确包含、精确4、创意撰写过程中可用来飘红的工具是_插入通配符 _ 5、一个账户最多可以设置_100 个

20、计划，一个计划最多可以设置_1000_单元，一个单元最多可以设置 _5000_个关键词和 _50_条创意。四、问答题：（共 30 分）一、怎么增加账户的点击量（最少说三点）？(10 分)1)添加关键词2）调高关键词出价和排名3）优化创意的吸引度4）调整匹配方式（精确广泛）5）延迟在线时间，加大投放地域、限额等.二、请填写百度推广营销漏斗下具体量，并针对各环节常见问题，提供合理的解决方法（图下方 ABCD）(20 分)文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6

21、Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K

22、1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1

23、F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:C

24、G6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY

25、1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6

26、S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码

27、:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4vip 会员免费A:B:C:D:文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文

28、档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5

29、U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D

30、1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U

31、4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9

32、C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4文档编码:CG6Y7A9C5U2 HY1K1L1X5D1 ZR6S1F10N8U4