20XX年五一劳动节商场促销活动策划方案.pdf
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1、1/7文章来源网络整理,仅供参考学习20XX年五一劳动节商场促销活动策划方案活动背景分析:五一节日期间,各商家比着打折让利销售的行为让人担忧,认为从外表上看起来红红火火的假日销售,只是消费者将昨天、明天或下个月的消费集中在几天内进行。为了引导消费,激发节日冲动性消费,并且要想在五一期间获得较好的销售业绩和较有影响力的社会效应,提升银座商城的企业形象及以文经商的特点,银座应该举办与节日相应的各种活动,推出文化营销,使营销过程与文化享受有机结合起来,使消费者在享受多元化服务的同时,增加随机消费的欲望。从本质上区别与其他商家大同小异的一味让利打折手段来带动假日消费,真正意义上从社会角度提升银座的形象
2、,树立高层次的文化消费来吸引消费者,笼络高层次的消费群体,展现名店风范。拟计划方案以下“繁花似锦五月天,欢乐假期乐无限”五一节日主习题系列活动,活动方案如下:一.系列活动主习题:1 五月购物赠大礼,欢乐假期全家游 2 心系千千结,十万爱情大展示 3 迎五一旅游大礼回馈会员 4 春季时装周 5 打折促销活动2/7文章来源网络整理,仅供参考学习 6 印制银座商城精品购物指南春季版一期二.活动时间:1 五月购物赠大礼,欢乐假期全家游:20*年 5 月 1 日 5月 5 日 2 心系千千结,十万爱情大展示:20*年 5 月 1 日 5 月 5日 3 迎五一旅游大礼回馈会员:20*年 5 月 1 日 5
3、 月 7 日 4 春季时装周:20*年 5 月 1 日 5 月 5 日 5 打折促销活动:20*年 5 月 1 日 5 月 7 日三.系列活动范围:银座商城及八一店、银座购物广场及北园店四.系列活动内容:(一)五月购物赠大礼,欢乐假期全家游活动内容:为在五一黄金周提升银座商城人气,创造销售佳绩,特举办“五月购物赠大礼,欢乐假期全家游”即购物赠五一情侣、全家旅游套票活动。施行细则条例:5 月 1 日 5 月 5 日,凡当日累计消费正价商品满3000 元凭发票及有效证件登记即可获得五一旅游两人情侣套票一张。(不累计赠送)凡当日累计消费正价商品满4000 元凭发票及有效证件登记文档编码:CX5R2S
4、7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7
5、HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10
6、D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4
7、 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6
8、P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L
9、2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:
10、CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L23/7文章来源网络整理,仅供参考学习即可获得五一全家旅游规范套票(限三人)一张。(不累计赠送)凡当日累计消费正价商品满5000 元凭发票及有效证件在相应品牌专柜登记即可获得五一全家旅游套票(
11、限四人)一张。(不累计赠送)凡当日累计消费正价商品满12000元凭发票及有效证件登记即可获得豪华旅游两人情侣套票一张。(不累计赠送)凡当日累计消费正价商品满20000元以上凭发票及有效证件登记即可获得豪华港澳旅游两人情侣套票一张。(不累计赠送)注:此次活动仅限于服装品牌(会员卡只积分不打折),厂家自愿参加,不参加厂家需参加打折促销活动,银座不承担费用。顾客旅游费用在购物 300020000元消费金额前提下产生,厂家承担费用仅相当于商品打折额度8.5 折,较通常节日打折促销活动费用少且促销效果显著。(附:旅游价格表一份)(二)心系千千结,十万爱情大展示活动内容:爱情专线尽显温馨五一期间,推出独具
12、特色的爱情专习题活动,以“心系千千结,十万爱情大展示”为响亮口号,抓住现代年轻人趋于真情表露的开放心态,积极调动热恋中情侣们自我表白的参与热情,将写有每对情侣爱情誓言、姓名、祝福等内容的手绢互相连接,这五彩缤纷、心心相结的“爱之物语”在春风吹拂之下自然形成一道亮丽的风景线,而形形色色的爱情誓言则向每位顾客敞开心扉,与人们共同感受挚爱的甜文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:
13、CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S
14、7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7
15、HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10
16、D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4
17、 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6
18、P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L
19、2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L24/7文章来源网络整理,仅供参考学习蜜与温馨。施行细则条例:五一期间,活动在商城前广场举办“心系千千结,十万爱情大展示”活动,用红色软绳连接用于悬挂手绢,每对男女顾客可现场领取手绢一块,提供油性马克笔供顾客撰写爱情誓言、真实姓名(用于抽取幸运顾客)、祝福等内容,凡经顾客同意的手绢由顾客亲手系在绳上,后一对顾客接着前一对顾客用手绢打结连接,以次类推,挂满为止。每日抽取一对幸运情侣,可获赠五一期间济南近郊旅游两人情侣套票一张。每日
20、幸运顾客名单在网站公布,次日凭有效证件领取赠票。注:此活动需营运部管理人员协助进行,手绢初步预算 5000 块,0.5 元/块5000=2500元;红色尼龙绳:50m 5 元/m=250 元;情侣旅游套票价值 2005=1000 元;宣传活动 x 展架,总计 3750 元,由商城承担活动费用。(三)迎五一旅游大礼回馈会员活动范围:银座商城为感谢银座会员多年来对银座的支持,截止至 20*年 5 月 7 日,会员卡累计购物积分排名前三名的银座会员,于20*年 5 月 1 日5 月 7 日期间,可凭银座会员卡、及身份证到总台登记并领取相应的旅游套票奖励。(过期不候,排名情况于五一结束后统计在网站及各
21、大报纸公布)文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2
22、文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:C
23、X5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7
24、N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 H
25、T2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D5G3F4 ZK3D6P10I1L2文档编码:CX5R2S7N4M7 HT2I10D
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