书签分享收藏举报版权申诉 / 23

立即下载

当前位置：首页 > 教育专区 > 高考资料 > 2021年河南文化旅游产品开发现状及思路.pdf

2021年河南文化旅游产品开发现状及思路.pdf

上传人：H****o

文档编号：56686772

上传时间：2022-11-02

格式：PDF

页数：23

大小：389.47KB

( 4.5 )

《2021年河南文化旅游产品开发现状及思路.pdf》由会员分享，可在线阅读，更多相关《2021年河南文化旅游产品开发现状及思路.pdf（23页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、题目:河南文化旅游产品开发现状及思路院系名称：专业班级：学生姓名：学号：指导教师：教师职称：精品w o r d 学习资料可编辑资料-精心整理-欢迎下载-第 1 页，共 23 页摘要随着旅游业的迅速发展，旅游产品的需求结构已经发生了变化。旅游者在旅游活动中更加注重产品的特色化、可参与性和文化性。旅游活动的文化消费、体验消费倾向越来越明显。文化旅游作为一种追求文化享受、获得精神和智力满足的高层次旅游活动，越来越受到广大旅游者的青睐。目前，河南已经开发了一批颇具影响力的文化旅游产品，在现有形势下如何深入挖掘旅游资源的文化内涵，展现河南深厚的历史文化和现代文明，把文化旅游做强做大，成为真正具有优势竞

2、争力的旅游产业，正是本文所关注的。论文通过对文化旅游产品开发中相关概念和理论的阐述与辨析，分析河南文化旅游资源特征及开发现状，运用比较分析法分析河南文化旅游发展态势。在此基础上确立了河南文化旅游总体开发思路，提出了河南文化旅游产品的开发思路与产品体系，并简要阐述了文化旅游产品开发的支持保障系统。文化旅游产品在开发时应注重旅游资源内涵的挖掘和文化氛围的营造，突出主题、展现特色,实现旅游产品功能化，注意加强区域性合作和行业联动，实现河南文化旅游的快速可持续发展。关键词：文化旅游文化旅游产品产品开发思路精品w o r d 学习资料可编辑资料-精心整理-欢迎下载-第 2 页，共 23 页文档编码:C

3、L1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:

4、CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码

5、:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编

6、码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档

7、编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文

8、档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4

9、文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4文档编码:CL1M6R10T6I10 HQ6X9N5H9L6 ZG3B6P10X4D4Title the status quo of cultural tourism p

10、roduct development and ideas of Henan Abstract With the rapid development of tourism,there were some changes in the requirement structure of the tourism products,the tourists pay more attention to the characteristics,culture and participating in the tourism activities.The tendency of cultural consum

11、ption and experience consumption in tourism become more and more obvious.The cultural tourism,which is a cultural enjoyment and spiritual fulfilment activities is paied closeattention by tourists.Henan had developed some weighty cultural tourism prod.The existing situation,how to dig deep cultural c

12、onnotation of tourism resources,demonstrate the deep historical and cultural Henan and modern civilization,and to grow in size and strength of cultural tourism has become a truly competitive advantage tourism industry is of concern to this article.Thesis of cultural tourism products through the deve

13、lopment of concepts and theories related to the elaboration and analysis,analysis of the characteristics of cultural tourism resources in Henan Province and the development of the status quo,the use of comparative analysis of culture and tourism development in Henan Province.Established on the basis

14、 of the overall development of cultural tourism in Henan ideas,put forward the Henan cultural tourism product development and product systems thinking,And briefly described the development of cultural tourism products to support the security system.Cultural tourism products in the development of tou

15、rist resources should be focused on the excavation and cultural connotations of atmosphere,highlighting the theme,to show the characteristics of the realization of the tourism product features,attention to strengthening regional cooperation and trade linkage,the realization of cultural tourism in He

16、nan rapid sustainable development.精品w o r d 学习资料可编辑资料-精心整理-欢迎下载-第 3 页，共 23 页文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7

17、D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK

18、7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:C

19、K7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:

20、CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码

21、:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编

22、码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档

23、编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8Keywords:cultural tourism cultural and tourism products product development ideas 精品w o r d 学习资料可编辑资料-精心整理-欢迎下载-第 4 页，共 23 页文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:

24、CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码

25、:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编

26、码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档

27、编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文

28、档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8

29、文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M

30、8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8目次1引言.51.1 选题背景.51.2 研究的目的和意义.51.3 文献综述.51.4 研究的方法和内容.62文化旅游产品开发相关理论概述.72.1 文化旅游的涵义.72.2 文化旅游产品.72.3 文化旅游产品开发.83河南文化旅游资源及产品开发现状.103.1 河南旅游资源及特点.10 3.2 河南文化旅游产品开发的意义.13 3.

31、3 河南文化旅游产品开发的现状.13 3.4 河南文化旅游产品开发过程中的问题.14 4河南文化旅游产品开发思路.164.1 河南文化旅游产品开发的指导思想.错误!未定义书签。4.2 河南文化旅游产品开发的体系规划.16 4.3 河南文化旅游产品开发的总体思路.17 4.4 河南文化旅游产品开发的保障措施.18 致谢.21参考文献.22精品w o r d 学习资料可编辑资料-精心整理-欢迎下载-第 5 页，共 23 页文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档

32、编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文

33、档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8

34、文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M

35、8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10

36、M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z1

37、0M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z

38、10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M81 引言1.1 选题背景“文化是明天的经济”文化旅游本身就是一种特殊形式的旅游，它的魅力在于旅游产品所承载和体现的深厚的文化内涵。随着文化旅游产业的深度发展，全国范围内以文化为内涵的旅游大有超越以观光为内涵的旅游。河南被誉为“中国历史天然博物馆”，

39、有类型多样的文化旅游资源，河南在文化旅游产品开发方面也走在全国前列。目前河南省政府根据省内资源的优势，提出以文化为主体实现中原崛起，其中文化旅游是重中之重，所以文化旅游产品的开发对河南旅游业的发展起到决定性作用，然而河南在文化旅游产品开发过程中由于受到观念、体制、市场、技术、资金、人才等因素的影响，当前河南文化旅游业发展中还存在很多问题。这些问题也是全国文化旅游产业发展过程中普遍存在的问题。1.2 研究的目的和意义本文在参考研究前人文献资料的前提下，以产品开发策略为基础，讨论河南文化旅游产品开发现状及存在问题，力求归纳总结出文化旅游产品开发问题的根本原因，并由此出发提出新的开发思路，以此为河南

40、文化旅游产品开发提供具有价值的研究资料，推动我省河南文化旅游产业的发展。1.3 文献综述在查阅大量业内人士及专家著作的基础上，将这些文献进行了归纳总结。目前国内外专业人士对文化旅游相关概念和河南文化旅游产品开发现状和思路的看法基本上是一致的。文化旅游与游客需求的转变密切相关。因此“那些以人文资源为主要内容的旅游活动，包括历史遗迹、建筑、民族艺术和民俗、宗教等方面的旅游活动叫做文化旅游（黄震方2005）。还有学者认为文化旅游属于专项旅游的一种，是集政治、经济、教育、科技等于一体的大旅游活动（张春香2006）。文化旅游可分为以下四个层面，即以文物、史记、遗址、古建筑等为代表的精品w o r d 学

41、习资料可编辑资料-精心整理-欢迎下载-第 6 页，共 23 页文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5

42、U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D

43、5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7

44、D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK

45、7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:C

46、K7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:

47、CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8文档编码:CK7D5U10A9O5 HY4R7O10Y1H8 ZB8M1E2Z10M8历史文化

48、层；以现代文化、艺术、技术成果为代表的现代文化层；以居民生活习俗、节日庆典、祭祀、婚丧、体育活动等为代表的民俗文化层；以人际交流为表象的道德伦理文化层（何新年2004）。在我国发展旅游业，开展文化旅游是相当重要的，它不仅可以增强产品吸引力，提高经济效益，还可大力弘扬中国文化，让世界了解中国，同时也可改变目前越来越多的中国人不懂中国文化这一状况。河南省文化旅游资源可以分为文化景观资源、文化风情资源、文化艺术资源（张春香 2006）。河南文化旅游资源具有丰富性和悠久性等特征（张静峰 2006）河南文化旅游产品开发过程中存在得问题有以下几点1.旅游资源开发深度不够，旅游市场定位模糊 2.旅游产品价格

49、制定缺乏灵活性，宣传力度较弱，手段单一 3.关注远程客源，对本地客源挖掘不够（王星光.贾兵强 2008）。河南文化旅游产品开发思路要立足中原文化，打造旅游品牌和旅游名牌和加快推行标准化管理，全面提高旅游服务质量，还要利用各种举措大力开拓客源市场，加大宣传力度，努力提升国内、国际知名度。（徐娥2005）张春香认为河南文化旅游产品开发思路可以总结为：外延整合，内涵物化，文化推广，科技创新，深度营销（张春香2006）。文化旅游产品的开发思路很多，但我们除了从以上市场和保护角度开发的同时还应注重生态开发：首先，使文化旅游产品与周围环境相适应；其次，文化旅游市场空间有限，文化旅游产品应与其它旅游产品进行

50、捆绑开发；再次，与其它旅游资源有机结合；最后，政府职能与市场相适宜。因此，在文化旅游产品开发上，我们要注意从可持续发展的角度去进行科学、生态的开发同时，注意保护历史文化资源和人文资源，从整体大局的观点去发展文化旅游事业。（崔杰 2008）。1.4 研究的方法和内容1.4.1研究方法本文采用了如下几个研究方法：文献分析法：查阅近几年以来在主要期刊上发表的有关河南文化旅游方面的中外文献。收集相关著作，并对这些文献进行阅读、分析、归类总结，作为本论文写作的参考。比较分析的方法：对河南文化旅游产品开发现状进行比较分析，研究分析产品开发过程中存在的问题。并提出解决这些问题的对策及思路。理论和实践相结合：

文档加载中……请稍候！
如果长时间未打开，您也可以点击刷新试试。

下载文档到电脑，查找使用更方便

4.3 金币

版权申诉 word格式文档无特别注明外均可编辑修改；预览文档经过压缩，下载后原文更清晰！ 立即下载

配套讲稿：: 如PPT文件的首页显示word图标，表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
特殊限制：: 部分文档作品中含有的国旗、国徽等图片，仅作为作品整体效果示例展示，禁止商用。设计者仅对作品中独创性部分享有著作权。
关键词：: 2021 河南文化旅游产品开发现状思路

淘文阁 - 分享文档赚钱的网站所有资源均是用户自行上传分享，仅供网友学习交流，未经上传用户书面授权，请勿作他用。

限制150内

关于本文

本文标题：2021年河南文化旅游产品开发现状及思路.pdf
链接地址：https://www.taowenge.com/p-56686772.html