商业计划书 PPT范例-英文.ppt

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1、商业计划书商业计划书 PPT范例范例-英文英文LogoXXXs VisionTo be the dominant platform enabling universal B2C e-commerce consumers and merchants around the globe trading with each other through www.XXX.comLogolAccess to more products on international marketslBuy smoothly and safely online,no worry about currency exchang

2、elConvenient deliverylTimely customer servicesOverseas Merchants Overseas Merchants needsneedslMaximize revenue by selling more products to more customers around the worldlMinimize costs on marketing,logistics and customer serviceslSecure transactionThe Problem With Cross-Border e-commerce:Process G

3、apsInternational PaymentsLogisticslanguagecustomer servicescultural differencesAlthough the Internet has long enabled information to flow freely around the globe,e-commerce has not spread as widely,because of various barriers.Domestic Customers Domestic Customers needsneedsProcess GapsLogoXXX Bridge

4、s the Gaps in Cross-Border e-commerceInternational PaymentsLanguage DifferenceCustomer serviceLogisticsProduct InformationDomestic Domestic ConsumersConsumersOverseas MerchantsOverseas MerchantsClear the hurdles to consumer overseas e-commerceLimited merchandise/service choicesLanguage differenceInt

5、ernational payment¤cy conversionInternational shipping,tariffs&logisticsCustomer services&culture differencesGive overseas merchants simple access to overseas consumersLow cost and low risk Plug and playXXX provides an online e-commerce platform that bridges ALL 5 major gaps which prevent glob

6、al B2C transactions from happeningLogoStarting With Chinese ConsumersNear-Term Mission of www.XXX.com:Capture the untapped market of high-end Chinese e-consumers shopping around the globeDevelop a strong brand name and deep customer loyaltyBuild a base of American online merchants to capture higher

7、margins and provide differentiated offeringsLogoTo Whom We Provide an Unparalleled Customer ExperienceBrand new shopping concept and experience No limit on choices,time and locationsOnly pay one price in local currency,all taxes,shipping costs,tariffs etc.included 6-14 working day guaranteed deliver

8、y on goods around the worldAccessible customer services with return and exchange guarantees Highly efficient back office procedures and logistic systemsUnique and proprietary flow design and order systems Highly efficient logistic systems Superior customer service and relationship managementAlways v

9、iew customers as the core resource of www.XXX.comAlways be Friendly,timely,thorough and considerate to customersLogoXXX is Successfully Attacking the Most Profitable Segment of the B2C MarketLevel of merchandise choicesOrder SizeSpecialized brand name websitesOnline portal shopping mallsLogoLogoAnd

10、Is The Only Chinese e-commerce Player in Global B2CLaunch Biz.TypeKey BusinessBusiness SizeNotesXXX2004/11Global B2CFacilitates buying overseas goods/servicesOver 700k registered usersVery positive feedbacks;fast growth;seeking 1st round fundingAlibaba1999B2BMerchants in Asia5 million merchants memb

11、ersDominance in B2BEachnet1999C2CAuction platform10million users,$250 million transaction volume in 2004Bought out by eBay in 2003 for over$100 million.Dangdang1999Domestic B2CLow end books,DVDs and small items 6 million users;$20million sales in 2004Rejected Amazons$100 mil bid for over 70%sharesJo

12、yo2000Domestic B2CLow end books,DVDs and small items 5.4 million users;$38 million sales in 2004Bought out by Amazon in 2004 for$75 milTaobao2003C2CAuction platform4.3 million users;$80 million transaction volume in 2004(est.)Directly competing against eBay China;free and no revenue source yet1pai20

13、04C2CAuction platformFar behind eBay China and TaobaoFormed by Yahoo and Sina.Very limited growthLogoXXXs Target MarketsChinese high-end(middle class)consumersMore than 8 million online users have over$5,000 annual income (CNNIC Survey 2004),100 Million by 2010This number is growing quickly,and is a

14、ctually higher than reported because many Chinese shield their true incomesDisposable income ratio is higher than in other countries because of lower cost of living and extremely high consumer confidenceMasterCard/Visa estimates more than 100 million Chinese with annual income$5,000 by 2010Overseas

15、merchantsMerchants who are interested in China consumer marketLimited resources and capitalDo not want exposure to high business and/or financial risksProducts/services fit Chinese consumers demandLogoHighly Desired Consumers10.7%of Internet users (10,000,000)Age 20-30,new graduates,junior professio

16、nals and ordinary staff0.5%of Internet users (500,000)Age 40+,senior professionals,middle+managers and executives8.7%of Internet users (8,000,000)Age 25-40,college education;Young professionals,technicians and Sr.staff-Data from CNNIC 2005.1LogoInternet Users in China Increasing DramaticallyAccordin

17、g to CNNIC,China internet users will reach 120 million in 2005Only 7.3%of internet users shop often online as of 2004However,this number is expected to grow over 60%by 2008 and online retail transaction volume is expect to reach$9 billion by 2008Direct online shopping for overseas goods/services is

18、well underserved LogoMarket Size,ContdA hassle free channel to reach global consumers highly desired,esp.by mid-small size onesUS small e-tailers alone-over 200,000(Cahners In-Stat,July 2002)An estimated$130.3 billion US online retail sales in 2006Size could be doubled with expansion into Japan,Euro

19、pe and Korea$30 million revenue By grabbing 20,000 merchants(5%)with a$1,500 annual fee per merchantAdditional commission revenue from sold products via XXXobtaining Chinese distribution is a big deal because of the size of its market.Everybody wants to sell to virgin territory.-Mike Goodman,Yankee

20、Group senior analystLogoCompany OverviewFounded by 4 partners in 200 x,and headquartered in Shanghai in 200 xHas a sister company BBB International in Los Angeles to handle logistics and Sino-US trading Partners have already invested over$350K in XXXOperational MilestonesJuly 200X:Beta version intro

21、duced November 1st 200X:Official site launched Market promotion startedCurrent annual run rate sales of$1.5 mil with 18%gross profit marginOrder grow 20%month over month with limited marketing budgetLogo and,Ultimately,RevenuesLogoPent-up Customer Demand is Driving Our GrowthWe are just giving custo

22、mers what they needSurvey shows over 80%respondents need XXXs services90+%satisfaction level in post-sale surveyOver 35%repeat order volumesLogoThis Is a Highly Profitable Business LogoWith Multiple Revenue StreamsRevenue from consumers service feesRevenue from foreign merchants Initial set-up feesC

23、ommissions on sold products/services Revenue from Logistic efficiency Revenue from advertisement and/or other value added servicesWebsite advertisement sales/Special promotional position salesValue added services on registered usersAlliance and affiliate programs LogoBuilding Barriers To EntryKey ba

24、rriers for competitor to enter in near termHigh brand awareness in top 20 cities recognized by key Chinese medias as the pioneer and absolute leader in universal B2C e-commerceover 700,000 users with high loyalty within 10 months operationHighly efficient back office procedures and logistic systems

25、No branded players can build a platform like this in short term due to their existing large business scalesLogoXXXs Management Team Is Already DeepA1,Co-Founder&CEOBased in US,responsible for overseas merchant market development2001-2003 Business Development Manager,xx Media,US2000-2001 Sr.E-commerc

26、e Market Analyst,xx Group,USMBA from the George Washington University,BA in accounting from xx Finance CollegeA2,Co-founder&PresidentDesigner and founder of XXX business model,based in Shanghai China,and responsible for XXX China operations and financing2001-2005 XX Bank,N.A.Assistance Vice Presiden

27、t in Strategic and International Planning,with focus on formulating Asia/China entry strategies,set-up and co-managed XX China Office in Shanghai MBA degree in finance and investment from the George Washington UniversityB.S.degree in MIS from xx University LogoXXX Financial ProjectionsPlan to break

28、even in early 2007LogoKey Investment ThemesHuge and growing market sizeMassive potential for China in e-imports-$25 billion(assuming a 5%of$500 billion current annual imports)Global opportunity even largerFirst-mover advantageDesirable customer baseHigh income,high level of education and high demand for overseas goods/servicesAverage order size so far is over$150,about 10 times the industry averageLow business and financial risksCustomized orders-low business risk No inventory,low accounts receivable-low financial riskProfitable business model20%gross margin on salesDeep management team