吴立媛外贸函电教案.doc

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1、外贸函电教案主讲教师：吴立媛教 案教学科目：外贸英语函电 教学班：国际商务5081 课时：1课时 教具：多媒体，互联网Unit 4 Establishing Trade Relations第二单元 建立业务关系Introduction 课程介绍 . Aims & Requirements 学习目的及要求 Help students to know the importance of business relations in the international trade. Through the Internet help students to learn and master the o

2、ften-used words, phrases and sentence patterns in the business letters of establishing trade relations. Help students to learn and master how to write a business letter about establishing trade relations. Contents 学习内容 Arrangement of the contents in a business letter Specimen letters in Unit 1 How t

3、o write a business letter about establishing trade relations Relative information and knowledge. Focus on & Difficulties 重点及难点 Arrangement of the contents Key words, phrases and sentence patterns How to write a business letter about establishing trade relationsTeaching Steps 教学步骤I. Revision复习The Hea

4、ding1. Format of a business letterZhejiang Machinery&Equipment Imp.&Exp.Corp.131 Jiefang Rd., Hangzhou ,ChinaThe DateTel: Fax: 0086-0571-7021 E-mail:ZMECFeb.15th,2009The Inside AddressMr. Jone SmithVME Manufacturing CompanyThe Letter BodyThe Salutation3804 New Sharon Rd.Pella,Iowa,U.S.A.Dear Mr.Smit

5、h,We have obtained your name and address from Dee&Co. Ltd,and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, we are interested in extending our range and would appreciate your catalogues and

6、quotations.The Complimentary CloseYoursfaithfully,The SignatureLeon Chang Chief Buyer2. Translate the phrases be of interest to 对某物感兴趣 meet ones requirements 符合某人要求 trade in 经营 look forward to 期待着 be in the market for 欲购买 acquaint sb. with sth. 使某人熟悉或了解 be in line with 相符合 get in touch with 与某人取得联系I

7、I. Explanation 信函讲解Introduction课程导入Say something about the teaching arrangement of this class and how to study this course. Show the letter about establishing trade relations to the students to make the key points clear.Specimen letter 信函示例 (百度网资源) ：Dear Sirs,We learned from the Commercial Counselor

8、 of our Embassy in Ottawa that you deal in tablecloths.We sell Chinese tablecloths. They are of good quality and have fine workmanship. Chinese tablecloths are very popular in Europe. We would like to work with you to market them in Canada.We are sending you under separate cover by airmail a copy of

9、 the latest catalog. Please let us know if there are any items which are of interest to you and we will send you quotes and samples.We hope to hear from you soon.Yours Faithfully,Chinese edition of the letter (译文)我公司从本国驻渥太华大使馆商务参赞处获悉贵公司经营台布。我公司出售中国台布。其质量上乘，工艺精湛。中国台布在欧洲非常畅销。我方愿和贵方携手共同在加拿大销售此产品。兹另封航邮我

10、方最新目录一份，请告知贵公司感兴趣之产品，我公司将寄去报价单和样品。1. Contents(内容)The source of information 信息来源The business scope of writers firm 本公司的业务范围The intention 写信意图Other references 其他信息2. Key words and expressions in the first two paragraphs (第一、二段重点词组及表达)1）learned from 从得知/获悉We learned from the Commercial Counsellor of ou

11、r Embassy in Ottawa that you deal in tablecloths.2）be of good quality 质量上乘Our products are of good quality and have fine workmanship.3）deal in 经营We deal in Chinese tablecloths.4） work with sb. 合作，携手We write to express our desire to work with you in this line.5）market v.销售，推销It is becoming increasing

12、ly difficult to market your goods in this country.3. Useful Sentences1) 信息来源 You were recommended to our company by the Bank of China, New York Branch, We owe your nameand address to the Chamber of Commerce of London. We learned from the Commercial Counsellor of our Embassy in Ottawa that you deal i

13、n tablecloths.Exercise: 承蒙商业杂志告知贵公司名称及地址。2). 自我介绍 This is to introduce ourselves as a state-owned corporation dealing in Chinese Cotton Piece. 介绍公司性质，如： This is to introduce ourselves as We take the liberty to introduce ourselves as We are pleased to introduce ourselves as介绍业务范围，如： We deal in silk g

14、oods. We specialized in the export of Chinese textiles. We handle the export business of silk goodsExercise: 冒昧自我介绍，我方为专营服装出口的国有公司。We take the liberty to introduce ourselves as a state-owned companyspecializing in the export of garments.3). 合作意愿We are looking forward to establishing business relatio

15、ns with you.We shall be pleased to cooperate with your firm.We shall be very pleased to work with you on good terms.Exercise: 我们期待着在互利的基础上与贵方合作。We are look forward to working with you on the basis of mutual benefit.III. Practice in class练习（网上互动）Choose the most suitable word from the list of words to

16、 fill in the blanks and translate the underlined parts in to Chinese:various buyers give introduced faithfullyenclose available pleased favorable airmailed Dear Sir or Madam,Your company has kindly been (1) to us by Messrs Baker & Co. Ltd.Agadir, Marokko, as prospective (2) of Chinese Cotton Piece G

17、oods. As this item falls within the scope of our business activities, we shall be (3) to enter into direct business relations with you at an early date.To （4） you a general idea of the (5) kinds of cotton piece goods now (6) for export, we (7) a brochure anf a pricelist. Quotations and sample books

18、will be (8) to you upon receipt of your specific inquiry.We look forward to your (9) reply.Yours (10) Leon Chang答案：1）introduced 2)buyer 3)pleased 4) give 5) various 6)available 7)enclose 8)airmailed 9)favorable 10)faithfullyIV. 总结V.Assignments课后作业 （利用网上资料完成撰写）Write a letter as per the following particulars.You are asked to write a letter to a foreign company for establishing business relations. The letter should cover at least the following points.1. What information have you got about the foreign company?2. What is your desire?3. What is your business scope?