林产品战略作业.docx

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1、Assignment：(Deadline: 25.06.2017)Please choose a pulp and paper company from the PPI list, and analyze their corporate strategies accordingly:1. List the companys mission, vision and values. (Please list the companys strategies also if available)公司使命，愿景，价值观（公司策略）2. Conduct a portfolio analysis of th

2、e assigned companys products based on annual reports and web site information (Allocate companys products in the portfolio and explain why).根据年度报告和网站信息（分配公司的产品组合并解释为什么）对指定公司的产品进行投资组合分析。The main theoretical framework for this part is:Figure 1: Portfolio analysis投资组合分析3. List the companys globalizatio

3、n activities, and specify its foreign market entry models (For example UPM Changshu paper mill Ltd is a FDI, and UPM plywood sales to China is exporting). Try to analyze corporate expansion strategies (including their locations, offered products, entry models, years started the business in certain r

4、egions, scale of productions, sales, etc.)列出公司的全球化活动，并明确其国外市场准入模式（例如UPM常熟造纸厂是FDI，UPM胶合板销售到中国正在出口）。 尝试分析企业扩张策略（包括其位置，提供的产品，入门模式，开始在某些地区开展业务，生产规模，销售等）4. Analyze corporate latest annual or sustainable report, list their financial status in latest 3 years (sales, costs, profits, etc. from balance sheet)

5、 and analyze its trend; list corporate major social responsibility activities in the latest year and analyze their CSR performance by yourself from economic, social and environmental perspectives. 分析企业最新年度或可持续发展报告，列出最近3年的财务状况（销售，成本，利润等），分析其趋势; 列出最近一年的企业重大社会责任活动，从经济，社会，环境的角度分析企业社会责任绩效。Required outputs:Scientific Report: English or Chinese.