饭店商务旅行标准活动纲要.docx

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1、饭店商务旅行标准活动纲要Task;Business Trip Standard衽豕商务旅行标准Objectives: At the end of this session, each trainee will be able to ensure Market reach targets are achieved.目的：课程结束后使每位学员能够确保在商务旅行中达到目标市场Standard: 1. Each sales trip has to be in accordance with the hotel Business Plan.标福每个商务旅行都必须遵照酒店工作计划The sales ass

2、ociate will make appointment with clients prior to business trip.销售员工将在商务旅行前与客户约定见面时间。2. Prepare sales kits and promotion flyer, etc. 准备销售小册子和销售推广宣传单。3. Book accommodation in Sheraton hotels or Starwood hotels if possible. Otherwise abide by hotels expense policy.尽可能预订仕达屋集团内喜来登酒店，否则遵照酒店出差费用的 政策。4. F

3、ollow daily sales calls standard during the business trip. 商务旅行中每天的工作遵照每日销售拜访标准。Resources: LCD / sales kits, promotion flyer, business trip expense form, sales call report培训器材：LCD/销售小册子，推广宣传单，商务旅行费用申请表，销售报 告Method 培训方式Training Steps 培训步骤Time 时间Ice break 打破僵局Introduction 介绍Raise interests 提iWj兴趣Music

4、 Loud and the trainer is in uniform of sales manager standing straightly and smile. 大声音乐，训导师着销售经理服装面带微笑 站在学员面前。Self-introduction and give a warm welcome.自我介绍并向学员表示欢迎Question to test the trainees level:提问测验学员水平Does anyone know what the sales person do at hotel?有谁知道销售部在酒店内是做什么的？W.LF.M:我们能从中获得什么?Gain s

5、elf- confidence mean half success.30 seconds2 minutes5 minutes增加自信等于成功了一半。LectureAnd questioning讲解并提问Demonstration演示Summary总结Test测验Question:提问What is sales trip? 什么是商务旅行？ Why do we need sales trip? 为 什么需要商务旅行？ How can we do it? 我们将怎样做？All answers will be written on the white board then correct.所有的答案

6、将写在白板上，然后选择正确的 答案。Show the standard of business trip and answer the questions. ( use LCD and Flip Chart 1 ) 运用LCD和白板展示商务旅行标准并回答 问题。1. Each trip has to depend on hotel business plan or season with a clear objective.每一次商务旅行都必须依靠酒店经营 活动计划或有明确的目标。2. Try to contact sister hotels or Global Sales Office, f

7、ind more information about target market.尽量联络地区销售部找到更多的关于 目标市场的信息。3. Report to Director of Sales & Marketing about your tasks and your activity and results写一份报告给市场销售总监关于商务 旅行的目的，活动安排和结果。4. A brief case or a business hand bag (for female associates) will carry 携带商务旅行包(女员工)Sheraton Brand philosophy an

8、d Hotel Mission Statement should be promoted when appropriate.适当地时间推广喜来登品牌和酒店使 命宣言Exercise S.G.S.S. effectively. 运用喜来登客人满意服务标准Review all key points which are listed on Flip5 minutes20 minutes5 minutes5 minutesTotal 72 minutesChart回顾所有在翻转展示板的要点。How can we approve our sales market target?(Flip chart 1 )怎样提高我们的销售目标市场？(运用翻转展示板1上内容解答)