2014考研英语强化冲刺80天模拟测试卷及答案(三)(共4页).doc

《2014考研英语强化冲刺80天模拟测试卷及答案(三)(共4页).doc》由会员分享，可在线阅读，更多相关《2014考研英语强化冲刺80天模拟测试卷及答案(三)(共4页).doc（4页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、精选优质文档-倾情为你奉上2014考研英语强化冲刺80天模拟测试卷及答案(三)Text 2An old saying has it that half of all advertising budgets are wasted-the trouble is, no one knows which half. In the internet age, at least in theory, this fraction can be much reduced. By watching what people search for, click on and say online, companie

2、s can aim “behavioural” ads at those most likely to buy.In the past couple of weeks a quarrel has illustrated the value to advertisers of such fine-grained information: Should advertisers assume that people are happy to be tracked and sent behavioural ads? Or should they have explicit permission?In

3、December 2010 Americas Federal Trade Commission (FTC) proposed adding a do not track (DNT) option to internet browsers ,so that users could tell advertisers that they did not want to be followed .Microsofts Internet Explorer and Apples Safari both offer DNT ;Googles Chrome is due to do so this year.

4、 In February the FTC and Digital Advertising Alliance (DAA) agreed that the industry would get cracking on responding to DNT requests.On May 31st Microsoft Set off the row: It said that Internet Explorer 10, the version due to appear windows 8, would have DNT as a default.It is not yet clear how adv

5、ertisers will respond. Getting a DNT signal does not oblige anyone to stop tracking, although some companies have promised to do so. Unable to tell whether someone really objects to behavioural ads or whether they are sticking with Microsofts default, some may ignore a DNT signal and press on anyway

6、.Also unclear is why Microsoft has gone it alone. After all, it has an ad business too, which it says will comply with DNT requests, though it is still working out how. If it is trying to upset Google, which relies almost wholly on default will become the norm. DNT does not seem an obviously huge se

7、lling point for windows 8-though the firm has compared some of its other products favourably with Googles on that count before. Brendon Lynch, Microsofts chief privacy officer, blogged: we believe consumers should have more control. Could it really be that simple?26. It is suggested in paragraph 1 t

8、hat “behavioural” ads help advertisers to:A ease competition among themselvesB lower their operational costsC avoid complaints from consumersD provide better online services27. “The industry” (Line 6,Para.3) refers to:A online advertisersB e-commerce conductorsC digital information analysisD interne

9、t browser developers28. Bob Liodice holds that setting DNT as a defaultA many cut the number of junk ads B fails to affect the ad industryC will not benefit consumersD goes against human nature29. Which of the following is true according to Paragraph.6?A DNT may not serve its intended purposeB Adver

10、tisers are willing to implement DNTC DNT is losing its popularity among consumersD Advertisers are obliged to offer behavioural ads30. The authors attitude towards what Brendon Lynch said in his blog is one of:A indulgenceB understandingC appreciationD skepticismText 2 答案：26. B. lower their operational costs27. D. internet browser developers28. C. will not benefit consumers29. A. DNT may not serve its intended purpose30. D. skepticism小提示：目前本科生就业市场竞争激烈，就业主体是研究生，在如今考研竞争日渐激烈的情况下，我们想要不在考研大军中变成分母，我们需要：早开始+好计划+正确的复习思路+好的辅导班（如果经济条件允许的情况下）。2017考研开始准备复习啦，早起的鸟儿有虫吃，一分耕耘一分收获。加油！专心-专注-专业