管理素质与能力课件 (15).pdf
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1、Five Disciplines of Management Quality and AbilityThe Components and Formation of Attitude2.2A company stipulates“smoking is prohibited in the factory area”,and assigns someone to patrol,once found,it will be fined 100 yuan.But the actual effect is barely satisfactory,despite repeated bans,smoking c
2、annot be stopped.Because of the smoking ban,The relationship between employees and managers becomes very tense.Question:Can you give some proper suggestions on the smoking ban from the perspective of attitude formation.Have A Thinkcognitive componentWhat are the components of attitude?Components of
3、Attitudeaffective componentbehavior tendencyCognitive component:individuals understanding and evaluation toward attitude objects.Components of AttitudeEmotional component:individuals emotional experience of love or aversion to attitude objects.Components of AttitudeBehavior tendency:individuals reac
4、tion tendency to attitude objects.Components of AttitudeCase sharingHe is great,I like him very much,Ill keep dating with him.Hows the man?Case sharing“He is great”“I like him very much”“Ill keep dating with him”cognitive componentaffective componentbehavior tendencyA complete attitude must be clear
5、ly stated,include cognition,affection and behavior tendency.Case sharingWhich one is the core component?Components of Attitude“Do you like him/her or not?”Looking for LoveComponents of AttitudeComponents of AttitudeThe affective component is the core component of attitude,changing ones attitude must
6、 start with the affection.Formation of AttitudeH.C.Kelman How many stages can the formation of attitude be?Obedience stage Assimilation stage Internalization stageFormation of AttitudeObedience stage:individuals show the apparent obedience to meet their needs or to avoid punishment.Formation of Atti
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