管理素质与能力课件 (28).pdf

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1、Five Disciplines of Management Quality and AbilityContent-based Incentive Theory():Maslows Hierarchy of Needs4.3 Jiang Tao is a general manager of a private enterprise.Compared with other enterprises of same industry in this region,the salary and welfare of this enterprise are above the average.What

2、 makes Jiang satisfied is the low employee turnover rate.But he also feels that the members are not enthusiastic enough toward their work.Question:Do you think the low employee turnover rate is a good thing to the company?Why does this company have low turnover rate while its members are not enthusi

3、astic enough?Have A ThinkMaslows Hierarchy of Needs was proposed by American psychologist Abraham Maslow in 1943.Maslows Hierarchy of NeedsSelf-actualization needs Esteem needs Safety needs Social belonging needs Physiological needs basic necessities of lifeneeds for personal safety,economic securit

4、y and job securityaffective needs,including needs for love,belonging and friendship,etc.needs for self-respect and for respect from othersneeds for the fulfillment of ones ambition and the realization of ones full potentialFive Types of NeedsMaslows Hierarchy of Needs The five types of needs are alw

5、ays coexisting,but different in strength.There are dominant needs as the leading behavioral motivations.Maslows Hierarchy of Needs A higher level of needs will become dominant when the lower ones are satisfied.Only those without fulfillment will be the dominant needs and generate incentives.Maslows

6、Hierarchy of NeedsTargetThe key is to understand dominant needs.Social belonging needsEsteem Needs Different employees have different dominant needs.Employees have different dominant needs at different stages.Maslows Hierarchy of NeedsERG TheoryBased on Maslows Hierarchy of Needs,Clayton Alderfer,a

7、professor of Yale University,proposed ERG Theory.Alderfer Internal esteem needs,self-actualization needs.MaslowPhysiological needs,safety needs.Social belonging needs,external esteem needs.ERG TheoryExistenceRelatednessGrowth (1)When the needs of lower levels are not completely satisfied,peopel may

8、have desires to gratify the higher levelof needs.I want to succeed！ERG Theory放弃创业放弃创业 (2)When a higher level of needs cannot be gratified,the desire to gratify lower ones will be increased.Give up starting a business Start a businessERG TheoryCertificate of commendation,bonus,junket.When can I get o

9、ff work?ERG TheoryRoom for showing talentsFully authorized I will work hard and try best!ERG Theory Start from the unfulfilled dominant needs of employees;Give different incentives based on employees needs.ERG TheoryQuestion:Do you think the low employee turnover rate is a good thing to the company?

10、Why does this company have low turnover rate while its members are not enthusiastic enough？Have A ThinkThe good salary and welfare of this company have satisfied employees physiological needs and safety needs of lower levels.This company didnt take active actions to fulfill the employees higher leve

11、ls of needs.Have A ThinkSituation 1:“content with the status quo with high enthusiasm”Good salary and welfare;Oppotunities for self-development.Situation 2:“content with the status quo with low enthusiasm”Good salary and welfare;No oppotunity for self-development.Have A ThinkWang Xin is a manager of

12、 a logistics company.He once told a young employee,“Your recent performance is poor,I would like to cut your salary.”The young employee replied,“My mom rewards me 20,000 yuan a month for staying here and killing time.I dont care about the salary of 2000 yuan.”Nowadays,many managers feel hands tied when facing this kind of the young staff.Question:How will you manage this kind of young staff?Have A TryKey to the question,please see Exchange and Discussion.THANK YOU!