(1.4.1)--BigDataanalysis1-4BigDataCharact.pdf

《(1.4.1)--BigDataanalysis1-4BigDataCharact.pdf》由会员分享，可在线阅读，更多相关《(1.4.1)--BigDataanalysis1-4BigDataCharact.pdf（10页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、23Vs，4Vs，5VsPBTBGBMB31 Volume Data sizedata scale has increased 44 times from 2009 to 2020From 0.8 zettabytes to 35 zettabytesThe amount of data is growing exponentiallyIDCs Data Era 2025 report,by 2025,the global data will reach 175 ZB(218.75 times in 2009)1 ZB=2?B4The project Earth scopeEarthscope

2、 is the largest scientific project in the world.The observatory aims to track the geological evolution of North America,recording more than 3.8 million square miles of data and accumulating 67 TB of data.It analyzes the seismic slip in the San Andreas fault,and of course,the magma plume below Yellow

3、stone Park,and so on.(http:/ Variety(Complexity)Relational Data(Tables/Transaction/Legacy Data)Text Data(Web)Semi-structured Data(XML)Graph DataSocial Network,Semantic Web(RDF),Streaming Data You can only scan the data once A single application can be generating/collecting many types of data Big Pub

4、lic Data(online,weather,finance,etc.)To extract knowledge all these types of data need to be linked together6A Single View to the CustomerCustomerSocial MediaGamingEntertainBankingFinanceOurKnownHistoryPurchase73 Velocity(Speed)Data is generated fast and need to be processed fastOnline Data Analytic

5、sLate decisions missing opportunitiesExamplesE-Promotions:Based on your current location,your purchase history,what you like send promotions right now for store next to youHealthcare monitoring:sensors monitoring your activities and body any abnormal measurements require immediate reaction8Real-time

6、/Fast DataSocial media and networks(all of us are generating data)Scientific instruments(collecting all sorts of data)Mobile devices(tracking all objects all the time)Sensor technology and networks(measuring all kinds of data)The progress and innovation is no longer hindered by the ability to collec

7、t data But,by the ability to manage,analyze,summarize,visualize,and discover knowledge from the collected data in a timely manner and in a scalable fashion9Real-Time Analytics/Decision RequirementCustomerInfluenceBehaviorProduct Recommendations that are Relevant&CompellingFriend Invitations to join

8、a Game or Activitythat expandsbusiness Preventing Fraud as it is Occurring&preventing moreproactively Learning why Customers Switch to competitorsand their offers;intime to Counter Improving theMarketing Effectiveness of a Promotion while itis still in Play Act when it is happening105VsLow value densityPanning for gold in the sandA few seconds among a video of several hours may only be usefulValueThank you！