开放式创新演讲报告.ppt

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1、开放式创新演讲报告 Still waters run deep.流静水深流静水深,人静心深人静心深 Where there is life,there is hope。有生命必有希望。有生命必有希望SelectedpublicationsservicesfirmsMiozzo,M.andYamin,M.(2012)Institutionalandsectoraldeterminantsofheadquarters-subsidiaryrelations:astudyofUKservicemultinationalsinChina,Korea,BrazilandArgentina,Long Ra

2、nge Planning,45,16-40.Massini,S.andMiozzo,M.(2012)Outsourcingandoffshoringofbusinessservices:challengestotheory,managementandgeographyofinnovation,Regional Studies,46(9),1219-1242.Miozzo,M.andGrimshaw,D.(2011)Capabilitiesoflargeservicesoutsourcingfirms:theoutsourcingplusstafftransfermodelinEDSandIBM

3、,Industrial and Corporate Change,20,3,909-940.Grimshaw,D.andMiozzo,M.(2006)InstitutionaleffectsonthemarketforIToutsourcing:analysingclients,suppliersandstafftransferinGermanyandtheUK,Organisation Studies,27,9,1229-1259.Miozzo,M.andGrimshaw,D.(2005)Modularityandinnovationinknowledge-intensivebusiness

4、services:IToutsourcinginGermanyandtheUK,Research Policy,34,9,1419-1439.Miozzo,M.andSoete,L.(2001)Internationalisationofservices:atechnologicalperspective,Technological Forecasting and Social Change,67,2,159-185.2Researchinterests2.Science based firms:mergers and acquisitions,institutional effects on

5、 early firm formation,open innovation and governanceProjects InstituteforSmallBusinessandEntrepreneurship/ESRCResearchandKnowledgeExchangeRAKEgrant,Docrossborderacquisitionsaffectlocalandregionalknowledgecreation,exchangeandspillovers?:ananalysisofknowledge-intensivefirmsintheUK,2010ESRCFollowonFund

6、ing,Fundinggaportrap?Effectofforeignacquisitionsofscience-basedfirmsonlocalknowledgetransferandspillovers,2011ORA(ESRC,NSF,DFG),Comparative entrepreneurship:development of early technological and organizational capabilities of new high tech firms”(UK,USA and Germany),2014-2017?3Openinnovationandgove

7、rnance:Innovationpartnershipsbetweenindustryanduniversityinscience-basedsectorsMarcela MiozzoManchesterBusinessSchool,UniversityofManchester,UK(jointresearchwithSteve CasperKeckGraduateInstitute,USA)ClosedinnovationmodelSource:Chesbrough(2003:36)OpeninnovationmodelSource:Chesbrough(2003:37)Outside-i

8、nprocessInside-outprocessCoupledprocessClosed InnovationExclusivelyinternaltalentAllR&Dperformedinternally,commercialisationFirsttomarketbyoriginalR&DFirsttomarketmonopolisesCompanyperformsallfunctionsandsucceedsIPtopreventcompetitionOpen InnovationInternal&externaltalentFlexibletoincreasevalueNonee

9、dfororiginalR&DBetterbusinessmodelfirsttomarketBestmixofinternal&externalfunctionsIPexchangedknowledgeFromclosedtoopeninnovation?MotivationandaimsofresearchOverthepast25yearspharmaceuticalcompanieshavespent$billionsonlong-termpartnershipswithleadinguniversitiesManypartnershipsfailedtoproduceimportan

10、tpatentableinnovationsforpharmaceuticalfirmsAimsoftheresearch:understandrelationbetweenopeninnovationandgovernance(incompletecontractingchallenges)showhowdifferenttypesofindustry-universitypartnershipsneedthecreationofvaryinggovernancearrangements,intermsofformalandinformalcontractualmechanismsusedt

11、omanagepartnershipsTheoreticalbackground1Open innovation and governance:OpeninnovationhelpsexplainwhencollaborationorcontractingfortechnologyandR&Dcanimprovetheinnovativeperformanceoffirms(Chesbrough2003;WestandBogers,2011).Literaturetendstofocusonhowtoacquireanexistinginnovationfromanexternalsource

12、,contractualissuesareoftenofashort-term,transactionalnature(HagedoornandRidder,2012).Wefocusonthegovernanceofthecreationofinnovationinanopeninnovationcontext.Mostoftheliteratureonopeninnovationisconcernedwiththesearchforexternalsourcesofinnovation(thatis,theidentificationofexternalpartnerswhichhavea

13、lreadydevelopedaninnovationandaccesstothisinnovation).Wefocusonopeninnovationinscience-basedsectors.Science-basedsectorsfaceprolongedperiodsofriskyinvestmentinresearchanduncertainoutcomes.Theoreticalbackground2Contracts and innovation,approachestoincompletecontracting:Importanceoflegallyenforceablec

14、ontracts:creationofmoresophisticatedlegalarrangementse.g.priceescalatordevicesinlong-termsuppliercontracts(Schwartz,1992;EasterbrookandFischel,1991).Importanceofrelationalgovernance:socialnormscreatedwithinthecontextoflong-termrelations(MacNeil,1978;Lamoreauxetal.,2003;Ellickson,1991),learningbymoni

15、toring(Sabel,1993),partiesmaystructureprocessesoftechnicalcollaborationinwaysthatgeneratetherelationalcontractingnormsneededtocollaboratesuccessfully.Contractingforinnovation:braidingoflegallyenforceablecontractsandinformalorrelationalpracticestosupportcollaboration.Particularcontractsforinnovationc

16、reateaprocessfortheregularandmutualexchangeofinformationabouteachpartyscompetencesandwillingnesstocollaborate,bindingthemtoimpreciselydefinedcommonprojectsthroughincreasedswitchingcosts(Gilsonetal.,2009;2010).MethodsInterviewswithalliancemanagers,bothfromindustryanduniversity,andseniormanagersofphar

17、maceuticalfirmsSecondary:pressarticles,programreviews(UCBerkeley-Novartis)Patentandbibliometricdata(USPTOandWebofScience)MethodsKeyroleoffourdimensionsofgovernance:whetherthereisco-locationornotthetypeoffundingprovidedbypharmaceuticalfirmsthetypeofagreementonintellectualpropertythetypesofcontracting

18、Innovationpartnershipsofpharmaceuticalfirmswithuniversities1.Rights-orientedpartnershipsemphasizingformalcontracts2.Tapping-inpartnershipswithalightlegalframework3.Contractingforinnovationpartnershipswithbiotech-likegovernance1.Rights-orientedpartnershipsemphasizingformalcontractsMulti-year(unrestri

19、cted)fundinginexchangeforreach-throughrightsonIPdevelopedinuniversity(plusrestrictedfundsforparticularcollaborativeresearch)Examples:10-year$140min1982J&JandScripps,renewedin19925yearsand$70m;15-year$120min1985PPGandScripps;10-year$200min1997SandozandScripps;5-year$25min1997NovartisandUCBerkeley;and

20、5-year,$100min2007PfizerandScripps.1.Rights-orientedpartnershipsemphasizingformalcontractsGoals:Company:Collaboratewithfacultyfromleadinguniversities/researchinstitutes(windowonscienceespeciallyforconglomeratechemicalfirms)AccesstoIPfromleadinguniversitydepartments/researchinstitutesUniversity:Gener

21、alfundstohirenewfacultyoroffersuperiorbenefitstoexistingfacultyandbuildinfrastructure(PPG-Scrippsledto40,000square-footadditiontomolecularbiologybuildingandadditional100scientists)Workingwithpartnershelpsensurethatdiscoverieswillbenefitsociety1.Rights-orientedpartnershipsemphasizingformalcontractsAg

22、encyproblems:UniversitiesandfacultybothhaveincentivestopreservefreedomofactionoverIPUniversities:Receivemoney“upfront”(usuallyyearlypayments),haveanincentivetodominimumnecessaryto“service”partnershipbutotherwisemaintainownershipofpromisingIP(i.e.tolicenseelsewhere)Faculty:Ifaninventiondisclosureispi

23、cked-upbytheindustrypartner,thefacultymemberlosesfreedomofactionoverthatdiscovery,strongerfinancialincentivesareavailableforfacultymembertocontinuetodevelopthetechnologyandlicenseitatalaterstageofdevelopment1.Rights-orientedpartnershipsemphasizingformalcontractsChallengestoimplementagreements:Diffic

24、ultforpharmaceuticalcompanytovetallinformationdisclosuresappropriatelywithintimeframe(60-90days)Gettingittothe“rightperson”“Notinventedhere”syndrome,especiallyduring1980sand1990swhenpharmaceuticalfirmsranlargeinternallyfocusedR&DdepartmentsDifficulttojudgethescientificandcommercialpotentialofveryear

25、lystagedisclosures,especiallyinbiology1.Rights-orientedpartnershipsemphasizingformalcontractsStrategiestopreserveIPownershipbyuniversitydespiterightsdeal:Facultycandiscloseinventionsataveryearlystage(e.g.initialgrantproposal)inwhichthecommercialpotentialisnotatallclear,whichincreasesthe“odds”thatthe

26、pharmaceuticalpartnerwill“pass”onadealFacultycan“taketheinventionoutthebackdoor”(studybyGideonMarkhamfoundthatabout10%ofpatentsinventedbyuniversityfacultymaybe“backdoor”candidates)Alliancemanagerscanusesocialcapital/relationalnormstoaskfora“quickreview”inordertopreservefreedomofactionforfaculty1.Rig

27、hts-orientedpartnershipsemphasizingformalcontractsProblemofadverseselection:FromtheperspectiveoffacultyNIHtypefundingpreservesfreedomofactionoverIP;“starscientists”canpresumablyfindfederalfundingformostresearchSponsoredresearchislikelytobemoreappealingtojuniorfaculty,orfacultywithoutstrongfederalfun

28、dingrecords1.Rights-orientedpartnershipsemphasizingformalcontractsProblemoftimeinconsistency:TheUCBPlantGeneticsandMicrobialBiologyDepartmentreceivedalargeportionofthe$25millioninfundingforsponsoredresearchinserviceofthepartnershipsAresearchcommitteewasformedtodecidehowtospendthemoney,butonlyUCBfacu

29、ltyhadvotingrightsIntheend,all25facultymembersreceivedresearchfundsfromthepartnership,withlittlecontrol/directionbyNovartisCommentbyapostdocinthelabofMichaelFreeling:therewere“fewstrings”inacceptingthemoney,as“theynevertolduswhattodo”(Lau,2004).Novartisdecidednottorenewthepartnership1.Rights-oriente

30、dpartnershipsemphasizingformalcontractsEvidencethatcollaborationswerenotsuccessfulinleadingtoco-publicationsortechnologiesBibliometricevidenceNovartis-UCB:1co-authoredpapersPPG-Scripps:5co-authoredpapersJ&J-Scripps:19co-authoredpapersTechnologiesemergingfrompartnershipsforthecompanies:Atleast50start

31、-upcompanieswerestartedbyScrippsfacultyduringthetimeofthePPG,J&JandSandoz/Novartisdeals(1985-2012)(SanDiegoBusinessJournal,2012)ProgramReviewfoundthatNovartisdidnotlicenseanytechnologyoverthecourseofthefiveyearagreementwithUCBerkeleyException:J&J-Scrippspartnershipresultedin4technologiesbeingin-lice

32、nsed(J&Jcreatedapurpose-builtorganizationtoevaluateandcommercializetechnologyderivedfromScripps)1.Rights-orientedpartnershipsemphasizingformalcontractsRelationalnormsweakwithinformalcontracts:Amajorproblemwithlong-termrights-orientedpartnershipsisthatindustrypartnershadguaranteedlargesumsofmoneyupfr

33、ontthroughfixedyearlypayments,limitingtheirabilitytousefinancialincentivestosteerresearchEarlydealsallowedindustryparticipantstositinonuniversityresearchcommittees,butonlyasobserverswithoutvotingrights.Universityalliancemanagersspentconsiderabletime“arranging”researchcollaborationstohelpmeettermsofp

34、artnerships1.Rights-orientedpartnershipsemphasizingformalcontractsSummary:GoalsofindustryanduniversityarenotfullyalignedTheupfront,formalcontractsplusreachthroughrightsusedbythesepartnershipsdonotcreatestrongenoughincentivesordecision-makingmechanismstoalignuniversities,andespecially“starfaculty,”wi

35、ththegoalsofthepartnershipProblemsofadverseselectionandtimeinconsistencyInsuchcases,governanceagreementsneedtohelppartiesachievecooperationThelackofco-locationisanadditionalissuewithmanypartnerships-nexttopic2.Tapping-inpartnershipswithalightlegalframeworkOverthelast10-15yearspharmaceuticalcompanies

36、haveopenednewresearchfacilitiesnearbyleadinguniversities,withthegoalof“tappingin”touniversityresearchGoalofindustryistopromotecollaborationwithuniversityscientists,tapintoexternalsourcesofknowledgecreationwhilealsocreatingcapabilitiestointernalizeitNovartisanearlyproponent,openedlargeR&DcentersnearM

37、ITandUCSD/Scrippsinlate1990s2.Tapping-inpartnershipswithalightlegalframeworkExample:GenomicsInstituteoftheNovartisResearchFoundation(GNF)in1999incloseproximitytoScrippsandUCSDStrongacademicorientation,directorprominentchemistPeterSchultz,fullprofessoratScrippsSigned“masteragreements”withUSCDandScrip

38、ps,nomonetarycontributionbutinkindcontributioninstead,jointproposalsreviewedbydecisionboard,standardrulesofinventorship2.Tapping-inpartnershipswithalightlegalframeworkCo-publicationsbetweenNovartisandregionalacademicscientists,1997-2010:Note,NovartisBostonismuchlargerthanGNF2.Tapping-inpartnershipsw

39、ithalightlegalframeworkEvidenceofpublicationbutfewtechnologies:158articlesco-authoredbyGNFandUCSD2007-2012Donotgeneratetechnologiesforcommercialization:Only3patentsco-assignedtoScrippsandNovartisscientistsduring1997-2007timeperiod(i.e.patentsresultingfromcollaborations)PreliminaryevidencefromBostons

40、imilar(manypublications,fewpatents)2.Tapping-inpartnershipswithalightlegalframeworkProblemofconflictofinterests:Academicscientistspowerfulbargainingposition,havelowincentivestoorientcollaborationstowardscommercialaims.Juniorindustryscientistshaveastrongincentivetopublishinordertocreatecareerflexibil

41、ity,privateincentivestoco-publishonimportantbasicresearchwithoutconsiderationofimportancetohisorheremployer2.Tapping-inpartnershipswithalightlegalframeworkSummary:TappinginpartnershipalignstheincentivesofbothacademicandindustryscientisttocollaborateinresearchProjectsoftenusedtogenerateearlystageorpr

42、eliminarydatathatcouldbeusedbyjuniorfacultyasthebasisoffederalgrantproposalsDuetothebasicresearchemphasis,thepartnershipisunlikelytoproducescientificfindingswithdirectcommercialapplicability,suchassmallmoleculedrugcandidatesPartnershipdoesnotattract“entrepreneurialprofessors”toengageincollaborations

43、3.Contractingforinnovationpartnershipswithbiotech-likegovernancePharmaceuticalcompaniesseeuniversitiesasimportantpartnerswithinincreasinglydistributedinnovationnetworkstodevelopdrugsExample5-year,$85min2010Pfizer-UCSanFrancisco,partofaprogramtodevelopaseriesofdrugdiscoverypartnershipswithleadinguniv

44、ersities(similarpartnershipshavebeenlaunchedbyPfizerwithUCSDandaconsortiumofNewYorkCityuniversities);7-year$90min2012Merck-ScrippstocreatetheCaliforniaInstituteofBiomedicalResearch(Calibr),ledbyScrippsprofessorPeterSchulz3.Contractingforinnovationpartnershipswithbiotech-likegovernanceComplexgovernan

45、cearrangementsthatincludeupfrontfundingplusdownstreampaymentstouniversities/participatingfacultydependingonmilestonesbeingachievedmodeledonbiotechCo-locationofanindustrylabnearuniversitycollaboratorsdedicatedtothepartnershipGovernancestructuresdesignedtocreatestrongrelationalcontractingnorms(braidin

46、goflegallyenforceablecontractsandinformalorrelationalpracticestosupportcollaboration)3.Contractingforinnovationpartnershipswithbiotech-likegovernanceExample:Pfizer-UCSFpartnershipdescribedbyPfizerasmotivatedby“openinnovation”(inadditionto$85m,openresearchcentrenearUCSF)Fundingusedtohirepostdocswhoca

47、nfreelyworkinbothacademicandindustrylabs“ThePfizerandUCSFresearcherscanvisiteachotherslabs,conductexperimentstogetherandparticipateinjointteam-meetings”(quotefromUCSFalliancemanager,OBrien2011)MasteragreementdefinesclearIPrights,milestonepayments,IPjointlyowned,withPfizerhavinganexclusive(timelimite

48、d)option,termsoflicencenegotiatedMorefocused,basedonresearchatamoreadvancedstagethanpreviouspartnershipsandfocusedonproteinbiologics,noconflictbetweentheobjectiveofdrugdevelopmentandacademicmissiontopublish3.Contractingforinnovationpartnershipswithbiotech-likegovernanceGovernancedesignedtopromoterel

49、ationalmodeofdecision-making:JointgovernanceofprojectselectionandcontinuedfundingOversightcommitteewithequalmembershipofPfizerandUCSFscientists,allwithvotingpowerConsensusnormdevelopedinearlydecisionsPartnershiptermshaveincentivizedseniorscientistsatUCSFtosolicitproposals5ofinitial8technologiesfunde

50、dfromdepartmentheads,chiefsathospital,orcenterdirectorsatUCSF3.Contractingforinnovationpartnershipswithbiotech-likegovernanceGovernancedesignedtopromoterelationalmodeofdecision-making:Officeofinnovation,technologyandalliancesheavilyinvolved,facilitatingon-goingprojectwork,e.g.budgetmanagement,locati