广告的利弊(英文版)上课讲义.ppt

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1、广告的利弊(英文版)COLOUR MY WORLD,DIRECT MY FUTURE 以纯以纯:我的世界我的世界,我精彩我精彩 我的未来我的未来,我做主我做主impossible is nothing 阿迪达斯阿迪达斯dare to be 361度度:勇敢作自己勇敢作自己The taste is great.雀巢咖啡雀巢咖啡:味道好极了。味道好极了。Nothing is impossible 李宁李宁:一切皆有可能，一切皆有可能，Fresh-up with Seven-up.(Seven-up)提神醒脑，喝七喜。（七喜）提神醒脑，喝七喜。（七喜）Behind that healthy smil

2、e,there s a Crest kid.(Crest toothpaste)健康笑容来自佳洁士。（佳洁士牙膏）健康笑容来自佳洁士。（佳洁士牙膏）Good to the last drop滴滴香浓，意犹未尽。（麦斯威尔咖啡）滴滴香浓，意犹未尽。（麦斯威尔咖啡）Obey your thirst 服从你的渴望。服从你的渴望。（雪碧）雪碧）The advertisement has a long historyAdvertisement historyAdvertising is dated back to the Christian Era.One of the first known meth

3、ods of advertising was outdoor signs,they would be painted on the wall of a building and were usually very eye catching.Archaeologists have found signs in the ruins of ancient Rome and Pompeii.广告可以追溯到公元。已知的第一个方法广告可以追溯到公元。已知的第一个方法是户外广告是户外广告,他们会他们会把广告把广告涂在涂在建筑的墙面建筑的墙面上并且这上并且这通常都很吸引眼球。考古学家已通常都很吸引眼球。考古学

4、家已经经在遗迹里在遗迹里发现发现广告广告在古罗马和庞培（意在古罗马和庞培（意大利那不勒斯附近一古城）。大利那不勒斯附近一古城）。In fact,using messages to sway the public began long before the new world was even discovered.Ancient Greeks and Romans used to advertise for their lost and found items on papyrus.事实上事实上,甚至在新大陆发现之前，人们就已经使用消甚至在新大陆发现之前，人们就已经使用消息影响公众息影响公众古

5、希腊人和古罗马人也古希腊人和古罗马人也在莎草纸上在莎草纸上宣传宣传他们失物招领他们失物招领等事项等事项。ADVANTAGES&DISADVAN TAGES Of Advertisement元芳元芳,你怎么你怎么看？看？Contents1.Advantages2.Disadvanges3.ConclusionTRY TO IMAGINEnIn a world without advertisement,nA man who just graduates from collegenIn what ways will he try to find a job?MAYBE he will:nGet t

6、o find some friends for helpnPut a board outside selling himselfnWandering in the streets waiting for some employers to come n But with advertisementFIRST VIRTUE of advertisementnMaking it more convenient for people who wants to get informationThrough advertisementnOne can show his creativity&talent

7、s in designing thingsnOr at least appreciate the others works and learn their ideas from them HowevernSome fake and irrelevant advertisements emerge into our lives in large scalenSome of them even containing information harmful for the development of youngstersThe result isnMore&more people begin to

8、 trust advertisements less and less nSo if concrete measures were not taken,the advertisements disadvantages would oneday outdo the advantages of it.So something has to be doneNot to over elaborate the governments partnWe shall be the very first one to change ConclusionnIf every one of us can rationally think of the advertisement,not getting into extreme nthen the advantages of it will continue to prosperThank You!此课件下载可自行编辑修改，仅供参考！此课件下载可自行编辑修改，仅供参考！感谢您的支持，我们努力做得更好！谢谢感谢您的支持，我们努力做得更好！谢谢