2022年广告传媒公司创业计划书模板 .pdf

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1、广告传媒公司创业计划书模板广告公司在策划和制作出广告作品之后，通过广告媒介的合理选择和应用，把广告信息及时地、迅速地传递给广大社会公众。发布广告时，广告公司要为客户利益着想，注意选择最具表现和传播效果、又能最低投入的媒介，将广告信息传递到最多的潜在购买者，从而引导社会公众对于广告客户信息的认可、接受，以产生购买行为。第一章 公司性质(一)公司名称亚视线广告传媒有限公司、东茗广告传媒有限公司、魅禹广告传媒有限公司(二)公司性质集制作、代理、策划、创意、调查、咨询为一体的媒介性合资广告公司。(三)公司宗旨企业宗旨是关于企业存在的目的或对社会发展的某一方面应做出的贡献的陈述，有时也称为企业使命，是指

2、规定企业去执行或打算执行的活动，以及现在的或期望的企业类型。企业的宗旨往往被认为是对企业生存的一种肯定。当然，每一个企业都有其独特的生存理由，尽管不一定刻意以书面形式表达出来。(四)公司目标实施个性化的经营理念，打造西部具有一定影响力的广告公司。文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4

3、HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z

4、9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4

5、HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z

6、9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4

7、HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z

8、9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6(五)创业理念公司目前处于调查研究和起步的阶段，但是我们形成一个共叫，即在起步之初积极探索发展模式和方向，走一条有

9、自己特色的路子，通过有效的资本运作，从最初吸引小客户做起，以精益求精的务实态度与客户建立良好的长期的合作伙伴关系，逐步扩大自己的经验和名气，一点一点划分属于我们的“势力范围”。我们将努力在每一个细节之中，都融进一丝不苟的敬业精神，通过各种渠道分析广告发展的动态和趋势，从研究受众及市场出发，具体落实为我们的每一个客户提供科学化、专业化的服务。只有不断进取，不断超越自己，这是广告公司发展的关键。(六)公司服务1.专业化的广告服务为我们的客户提供具体正确的行业咨询服务，包括数据调查资料，分析结论。从而使得客户的投资更科学、公道，全方位与消费者沟通。成立内部的研究机构，逐渐开创自己的理论架构和知识体系

10、，建立自身文化内涵。与媒体成为战略伙伴，代文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H

11、6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS

12、5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H

13、6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS

14、5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H

15、6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS

16、5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6理和完全买断媒介的大量广告版面和时间，由我们单方向对广告主进行广告媒介的倾销和贩卖。2.为客户提供正确、科学的市场调查，不必客户东奔西跑，我们为客户提供完善的效果测定服务。3.用户利益：我们因自身特点具有业务本钱上上风。能把客户所需的广告预算降到最低，做到真正的优质价廉。第二章 市场分析(一)市场描述广告行业是我国的

17、新兴行业，20XX 年我国共有广告公司荚冬几年来公司数目不断增加，营业额和从业职员不断扩大，增长速度可观，全国广告经营额2007 年突破 2000 亿元大关。按照专家的猜测，20XX 年我国国内生产总值增长不低于7%，将达到 21 万亿元以文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5

18、D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6

19、文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5

20、D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6

21、文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5

22、D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6

23、文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6上，全国广告经营额大概在3100亿元左右。中国广告市场在未来10年左右有看成为全球三大广告市场之一。但与美国广告权威机构

24、表露的外国大型广告团体的年营业额数字相比，差距极为巨大。我国西部地区的经济及广告与东部相比差距仍然很大，这一点在短时间内不会有大的变化。成都是四川地区商品集散中心，商品交易活跃，贸易网点密集。全市现有各类批发市场30 多个，贸易及饮食服务网点2 万多个，从业职员 4 万多人。据成都市第二次全国基本单位普查资料显示：全部企业法人单位中，从业职员在100 人以上单位414 个，占9.43%;100人以下的单位 3974个，占 90.57%，其中又以 30 人以下的企业为主，占全部企业的67.37%。可见成都的私营个体经济的特点主要是企业规模小，数目多，分布广。成都的广告客户多为中小规模企业、房地产

25、商以及商展业主，成都现代广告行业起步晚，发展快，广告行业在成都将拥有更广阔的市场远景。(二)目标市场我们把创业初期目标市场按地域特点分为三类：成都地区内部市场，成都地区周边市场，四川大地区市场，远期目标市场为川渝地区。文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT

26、9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q

27、5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT

28、9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q

29、5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT

30、9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q

31、5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6成都地区内部市场主要表现为各房地产楼盘全套vi，商品广告，商场广告以及包装。成都地区周边市场的主要表现为成都各周边县市的户外广告牌，墙体广告的

32、制作。四川大地区市场的主要表现为商场或企业事业单位提供市场调查，公关活动策划，举行促销活动所需的广告服务以及各小商展的门面广告，招牌制作，户外广告等。(三)目标客户目标客户初期主要定位在成都、广汉、德阳地区的各建筑商、企业、商场、门面。(四)建设进度文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X

33、4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L

34、5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X

35、4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L

36、5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X

37、4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L

38、5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6接触广告公司由筹建、预备到实施预计将花费一个月的时间。其中第一周主要用于资金的筹备，公司前期策划。从第二周开始

39、，我们将用两周的时间，同时从硬件与软件两方面建设公司。到最后一周，在完善公司建设的同时，将联络成都的商务网站与一些广告装潢公司，以及目标顾客群相对集中的广告装潢门面，争取与它们建立贸易伙伴关系。(五)市场发展战略创业初期阶段(第一年1.我们初期阶段的发展模式方案(1)：与成都、德阳、广汉区一些广告装潢公司联系，谋求建立广告联合体。这是由于，自身都存在规模小，孤立发展的特点，有的公司具有媒体代理上风，有的具备客户资源，有的具备区域上风。文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文

40、档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D

41、3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文

42、档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D

43、3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文

44、档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D

45、3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文

46、档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6我们通过资本运作，实行横向联合，整合资源，上风互补，降低本钱，风险共担。团体化是中国广告业进一步发展的必然选择。通过各种方式联合形成强有力的广告区域团体。通过规模化经营，上风互补，降低经营本钱。这样有助于摆脱各小公司单独发展的重复和徘徊状态，从而提升整体服务水平。这也对我们公司初期的发展有相当大的帮助。方案(2)：假如联合不成功，我们初期只能立足成都周边地区，抢占四周各类广告业务，我们以设计制作广告招牌为主，辅之进行一些有一定规模和影响的公关策划活动，吃掉大型广告公司所无暇顾及的零散业务，一步步打响名气。在发展中拓展

47、长线业务。珍视同客户的关系，建立良好的客户关系，让今天的广告客户成为明天接触广告公司的义务宣传员。也可以尝试邀宴客户参股，共同发展。2.联络各商展，门面业主，向其宣传先容本广告公司。3.寻找广告制作耗材供给商，确保进货渠道的服务与质量。文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3

48、H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档

49、编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3

50、H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档编码:CX3S5Q5H1X4 HS5D3H1O6Q2 ZT9U3L5Z9H6文档