商务英语教案2.docx

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1、Unit 1 Import and ExportListening and speaking1. Teaching objectivesSs are expected to learn to:1. listen for specific information about how to prepare for exporting and negotiating terms;2. listen for specific information to fill in the gaps in the conversations;3. retell the main points heard;4. r

2、ole-play and practice preparing for exporting and negotiating terms.IL Teaching focus:To learn and practice how to prepare for exporting and negotiating termsTeaching difficultyTo listen for gist and specific informationVL Teaching aids: a disc player and the discV. Teaching length: 90 minutesTeachi

3、ng procedure:Stepl. Greet the class and announce the tasks for the periods.Step2. Lead-in Questions (3minutes)Make a list of products around you that are imported or exported and talk about the advantages and disadvantages.1. What are the benefits and risks that import and export could bring to the

4、players or the nation as a whole?Step3. Present the 5 questions in Task2. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words in the questions. (3 minutes)Step4. Play the disc for the class to listen for the answers to the 5

5、questions in Task2. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes)Step5. Play the disc for the class to listen again and fill in the gaps in Task 1. (5 minutes)Step6. Retelling. Ask the class to work in pairs and retell the key points to each other and

6、invite 2 pairs to present to the class. (10 minutes)Step7. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task5. (15 minutes)Step8. Present the 5 questions in Task6. Ask the class to read them through and make prediction about the points that

7、the conversation may cover based on the key words in the questions. (3 minutes)Step9. Play the disc for the class to listen for the answers to the 5 questions in Task6. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes)Step 10. Play the disc for the class t

8、o listen again and fill in the gaps in Task5. (5 minutes)Step 11. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)Step 12. Speaking. Ask the class to work in pairs and role-play a conversation based on the info

9、rmation given in Task8. (15 minutes)Step 13. Summary.L Teaching objectivesSs are expected to learn to:1. listen for specific information about consulting details on trade fairs;listen for specific information to fill in the gaps in the conversations;retell the main points heard;role-play and practic

10、e consulting details on trade fairs.IL Teaching focus:To learn and practice consulting details on trade fairsIII. Teaching difficultyTo listen for gist and specific informationVI. Teaching aids: a disc player and the discV. Teaching length: 90 minutesIV Teaching procedure:Stepl. Greet the class and

11、announce the tasks for the periods.Step2. Lead-in Questions (3minutes)Why do people take part in trade fairs?1. What qualifications should the staff for an exhibit booth have?Step3. Present the 5 questions in Task2. Ask the class to read them through and make prediction about the points that the con

12、versation may cover based on the key words in the questions. (3 minutes)Step4. Play the disc for the class to listen for the answers to the 5 questions in Task2. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes)Step5. Play the disc for the class to listen

13、again and fill in the gaps in Taskl. (5 minutes)Step6. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)Step7. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given

14、 in Task5. (15 minutes)Step8. Present the 5 questions in Task6. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words in the questions. (3 minutes)Step9. Play the disc for the class to listen for the answers to the 5 questions

15、in Task6. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes)Step 10. Play the disc for the class to listen again and fill in the gaps in Task5. (5 minutes)Stepl 1. Retelling. Ask the class to work in pairs and retell the key points to each other and invite

16、2 pairs to present to the class. (10 minutes)Step 12. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task8. (15 minutes)Step 13. Summary.Step 14. Assignments:To learn the new words and expressions in the two conversations;To review the details

17、 on trade fair.Intensive ReadingI. Teaching objectives:The Ss are expected to learn:1. the development of canton fair;the words and expressions;the reading skills to find out the general idea and specific information.II. Teaching focus:To learn the development of the canton fair.III. Teaching diffic

18、ulty:The reading skills to find out the general idea and specific informationVI. Teaching length: 90 minutesIV. Teaching procedure:Stepl. Greet the class and announce the tasks.Step2. Lead-in questions:Do you know anything about the canton fair?Step3. Reading skills: ask the class to skim the passag

19、e and outline its logical structure, then talk about their answers in pairs. Ask 2 pairs to present to the class. (20 minutes)The Canton FairGeneral idea: The Canton Fair plays a very important role in promoting the economic and trade development and cooperation between China and the outside world.1

20、. the historythe significancethe stable growththe growth of modities1) the growth of foreign buyersthe growth of transactionsthe improvementspecialization1) splitting into three phrasesthe growth of overseas exhibitorsConclusion and mentsStep4. Reading skills: ask the class to scan the passage and f

21、ind out the answers to Tasks9-11 based on the key words in each question and the outline made in Step3. (20 minutes)Step5. Intensive reading: ask the class to read through the passage in details and mark out the language points that arc difficult to understand. (10 minutes)Step6. Language points in

22、the passage. (25-30 minutes)New Words and Expressionsrename v. to give something a new name 改名biannually ad. happening twice each year 一年两次地1. inaugurate v. to open a building or start an organization or event etc. for the first time 开始，创始，开张witness v. to experience important events or change 见证shou

23、lder v. to accept a difficult or unpleasant responsibility, duty etc. 肩负，承担assortment n.a mixture of different things or of various kinds of the same thing 分类，种类2. turnovern.the amount of business done during a particular period 营业额prominent a. important卓越地，显著地,突出地turmoil n. a state of confusion, ex

24、citement, or anxiety 7昆舌L动乱setback n. a problem that delays or prevents progress, or makes things worse than they were挫折3. momentum n. the ability to keep increasing, developing, or being more successful 势头split v. to divide or separate something into different parts or groups, or to be divided into

25、 different parts or groups 分裂approve v. to officially accept a plan, proposal etc 批准，同意contradiction n. being in opposition to 矛盾Difficult sentencesThe Fair, which was inaugurated in the spring of 1957, recorded the ever-growing foreign trade of New China and witnessed friendly economic and cultural

26、 exchanges between China and the outside world.广交会始办于1957年春,记录了新中国对外贸易地不断开展壮大地历程, 也见证了中国与世界各国进行经济与文化友好交往历史。1. Although experiencing the severe international financial crisis, the 107th session of the Canton Fair closing on May 5th, 2010 maintained stable which was proved by recovery growth in buyer

27、attendance and transaction volume.第107届广交会于2010年5月顺利闭幕,虽然正 值国际金融危机肆虐之时，参会地采购商地人数与交易额都取得了恢复性增长。2. With the guiding principles of specialization, marketization, legalization, industrialization, and internationalization1, more efforts need to be made to promote the International Pavilion of the Canton

28、Fair, adjust the organization structure, and improve the Canton Fairs service. 要根据“ 专业化，市场化,法制化，产业化与国际化”地指导方针，加大力度,促进广交会国际馆地建设, 调整组织结构，提高广交会地服务质量。Step7. Translating: ask the class to finish Task 12 according to the language points learned in the passage. (10 minutes)Step8. SummaryFast reading and Ca

29、se StudyTeaching objectives:The Ss are expected to learn:1. the skills required for booth staff;the reading skills to find out the general idea and specific information;Teaching focus:To learn the skills required for booth staffHL Teaching difficulty:The reading skills to find out the general idea a

30、nd specific informationVL Teaching length: 90 minutesIV. Teaching procedure:Stepl. Greet the class and announce the tasks.Step2. Lead-in questions:How to be a qualified staff member at the booth? (2 minutes)Step3. Reading skills: ask the class to skim the passage and outline its logical structure th

31、e talk about their answers in pairs. Ask 2 pairs to present to the class. (20 minutes)Booth Staff TrainingGeneral idea: The trade show results are directly tied to the effectiveness of the people who work in the booth.1. the importance of trade fairs for exhibitorsthe significance of booth staffs pe

32、rformancetips for improving staff performance:1) know the productspay attention to body languagelearn to listendevelop an elevator speechStep4. Reading skills: ask the class to scan the passage and find out the answers to Tasks 13and 14 based on the key words in each question and the outline made in

33、 Step3. (20 minutes)Step5. Intensive reading: ask the class to read through the passage in details and find out the specific information for each part of the key points. (10 minutes)Step6. Case Study. Ask the class to read through the case and the following questions. (10)Step7. Discussion. Ask the

34、class to talk about the questions in Task 15 in pairs based on the case study. Then ask to pairs to present to the class. (15-20 minutes minutes)Step8. SummaryGrammar and WritingTeaching objectives:The Ss are expected to learn:1. the concept and use of voice;how to introduce ones products.IL Teachin

35、g focus:1. The forms and function of voice;the necessary part and set phrases for products introductionIII. Teaching difficulty:1. The special use of the passive voice;the paragraph arrangement of products introduction.VI. Teaching length: 90 minutesV. Teaching procedure:Step 1. Greet the class and

36、announce the tasks.Step2. Present the present perfect tense: (14 minutes)The concept: the way to indicate the relation between the subject and the predicate.1. Classification: the active voice and the passive voicethe forms and function of the passive voiceThe special use of the passive voice.Step3.

37、 Task 16. Ask the class to finish Task 16 and discuss in pairs. (10 minutes)Step4. Task 17. Ask the class to finish Task 17 and discuss in pairs. (15 minutes)Step5. Task 18. Ask the Ss to do the translating with focus on the tense. Then check the answers. (15 minutes)Step6. Present the necessary par

38、ts of an e-mail: (2 minutes) pany information, product features and product detailsStep7. Present the format of and set phrases for products instruction with the help of the Sample in practical writing part. (7 minutes)Step8. Task 19. Ask the class to finish the task and invite 2 Ss to present their

39、 writings to the class. (20 minutes)Step 9. SummaryUnit 4 Public RelationsListening and speakingL Teaching objectivesSs are expected to learn to:1. listen for specific information about advice on public relations;listen for specific information to fill in the gaps in the conversations;retell the mai

40、n points heard;role-play and practice consulting advice on public relationsIL Teaching focus:To learn how to maintain good public relationsTeaching difficultyTo listen for gist and specific informationVL Teaching aids: a disc player and the discV. Teaching length: 90 minutesTeaching procedure:Step 1

41、. Greet the class and announce the tasks for the periods.Step2. Lead-in Questions (3minutes)Do you know what public relations is?1. What is your explanation of “Guanxi in China?Step3. Present the 5 questions in Task2. Ask the class to read them through and make prediction about the points that the c

42、onversation may cover based on the key words inthe questions. (3 minutes)Step4. Play the disc for the class to listen for the answers to the 5 questions in Task2. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes)Step5. Play the disc for the class to listen

43、 again and fill in the gaps in Task 1. (5 minutes)Step6. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes)Step7. Speaking. Ask the class to work in pairs and role-play a conversation based on the information giv

44、en in Task5. (15 minutes)Step8. Present the 5 questions in Task6. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words in the questions. (3 minutes)Step9. Play the disc for the class to listen for the answers to the 5 question

45、s in Task6. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes)Step 10. Play the disc for the class to listen again and fill in the gaps in Task5. (5 minutes)Stepl 1. Retelling. Ask the class to work in pairs and retell the key points to each other and invit

46、e 2 pairs to present to the class. (10 minutes)Step 12. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task8. (15 minutes)Step 13. Summary.Step 14. Assignments:To learn the new words and expressions in the two conversations;To review how to bu

47、ild good public relations.Intensive Reading1. Teaching objectives:The Ss are expected to learn:1. the public relations situation in China;the words and expressions;the reading skills to find out the general idea and specific information.IL Teaching focus:To learn the public relations situation in Ch

48、ina.IIL Teaching difficulty:The reading skills to find out the general idea and specific informationVI. Teaching length: 90 minutesIV Teaching procedure:Step 1. Greet the class and announce the tasks.Step2. Lead-in questions:What do you think of the public relations in China? (2 minutes)Step3. Readi

49、ng skills: ask the class to skim the passage and outline its logical structure the talk about their answers in pairs. Ask 2 pairs to present to the class. (20 minutes)Public Relations in ChinaGeneral idea: Public relations in China can be an enormous challenge, but the future is assured.1. .opportunitieschallengeGovernment controlthe importance of timing of news r