2022年挑战杯软件开发与制作公司创业计划书 .pdf

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1、序飞翔鸟软件开发与制作有限责任公司，企业创意新颖、宗旨明确，发展战略及策划超前，市场预测科学合理，经营理念和思路符合当前市场经济的发展规律。该公司成立具有广阔的发展前景。二十多年来的动物解剖教学工作，使我深感开发与制作可控三维动物解剖教学软件具有十分重大意义，因为解剖学包括动物解剖和人体解剖，是动物医学及人类医学专业必不可少的、极其重要的专业基础课程和主干课程，形象、直观是本课程教学的关键，据目前全国各高等院校有关专业的相关课程，教学手段依靠挂图、标本、模型，远远不能适应教育发展的需要。该公司开发的可控三维解剖教学软件，立体图象、动感画面、声文并茂、形象生动，是解剖学教学手段前所未有的重大改革

2、，是提高解剖学课堂教学效果必不可少的手段和工具，具有很好的国内、国际市场前景。愿飞翔鸟软件开发与制作有限责任公司以诚为本以信为旨，永攀科技高峰，早日腾飞！指导教师：李福宝目录1执行总结1 2市场营销4 3 机遇与风险7 4管理体系9 5投资分析10 6财务评估12 7技术分析16 结语19 附录19 文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O

3、5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2

4、I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2

5、F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P

6、4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7

7、N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10

8、N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G2P4O5V3 ZF1M4R7N2I7文档编码:CM10N2F4A3K3 HP9G

9、2P4O5V3 ZF1M4R7N2I71.执行总结1.1 公司背景飞翔鸟软件开发与制作有限责任公司是一个提议中的公司，它是在安徽农业大学畜牧水产学院动物医学系主任李福宝副教授和信息与计算机学院陈高潮院长的直接技术指导下，由 5 名骨干分子齐心协力，尽心创办而成的。1.2 公司概述我公司下设人力资源部、技术部、销售宣传部、办公室和财务部五个部门。目前，我公司已经拥有可控三维动物解剖软件开发的专利技术，提倡科教为本的学习生活新理念，为医学类专业的实验教学提供全新概念的实用产品。据不完全统计，我国目前所有农林院校、医科类大学及一些综合性大学每年投入的动物解剖实验经费接近3 千万元人民币，却远远不能满

10、足需求。公司成立初期生产可控三维动物实体解剖的全过程软件，并与软件生产厂家合作生产，以满足目前医学类专业实验经费不足的要求，针对性地解决教科书上呆板的平面解剖图影响视觉及不便于记忆的问题。公司注重短期目标和长远发展战略的结合，中长期目标将逐步拓宽产品领域，涉足动物实体解剖软件、动物虚拟解剖软件、人体解剖软件、动物标本制作软件、动物局部解剖软件、三维动画广告设计、周边实用软件开发、三维建筑效果图设计等形成以软件开发为核心的多元化经营集团公司。文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1

11、Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N

12、8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7

13、E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6

14、U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM

15、1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2

16、T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9

17、T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J41.3 市场概述软件开发销售市场属于集团及个人市场，购买过程属于集团和个人购买行为。目前，我国各类开设解剖课程专业的学校，教材均为平面图形，购买实验动物的经费也很有限，其操作不具有重复性，不便于同学们学习和记忆，且经过甲醛浸泡的标本尸体散发的气体对人体健康损害较大，可控三维动物解剖软件将就这一切点进入市场。1.4 总体战略公司在 3-5 年内成为可控三维动物解剖软件开发领域的市场领先者。1.4.1 公司使命“向社会提

18、供优质的教学软件，提高教学质量”1.4.2 公司宗旨“提倡科教兴国，全面普及多媒体教学”1.4.3 公司口号“团结、奋进、开拓、创新”1.5 发展战略1.5.1 初期（1-2 年）10 到 12 个月开发的首批产品主要提供给本校及省内部分兄弟院校进行免费试用教学，搜集反馈信息，力求开发出更具实用性的产品，并争取早日导入市场，提高产品知名度，树立品牌形象；文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J

19、4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8

20、I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A

21、8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q

22、2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8

23、N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E

24、2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U

25、1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4逐步建立健全的销售网络；打开并初步占领可控三维动物解剖软件开发市场。第一年至第二年：提升品牌形象，增加设备，扩大制作规模；与软件生产厂家合资批量生产；产品基本成熟后，开发制作新产品，拓宽市场领域。1.5.2 中期（3-5 年）进一步完善和健全销售网络重点研制相关制作，实行多元化经营战略1.5.3 长期（5-10 年）利用公司可控三维软件制作方面的技术优势，公司开发的产品能够向其他领域渗透，实现产品多元化，使本公司成为国内软件开发技术领域的领先者。公司将以产品的特色及科技优势通过网络营销或专营渠道进入国际

26、市场。产品多元化延伸图文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档

27、编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F

28、6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H1

29、0 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4

30、文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I

31、3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8

32、H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J42.市场营销2.1 市场（Target Market）含相关专业的全国各类院校及医院等部门。2.2 产品（Product）可控三维解剖软件及其相关产品。2.3 服务（Service）为教育行业提供快捷方便实用的教学软件。2.4 价格（Pric

33、e）可控三维动物解剖软件采用竞争定价策略进入市场。针对国内市场情况，考虑到我公司产品技术含金量高，实用性强的特点，即使出现竞争对手采取降价策略时，我们也有较大的降价空间，总之我公司可以随着市场需求和竞争对手的策略，制定出消费者满意的价格，力争做到物美价廉。2.5 相关市场分析对于竞争激烈的IT 行业来说，我公司处于一个市场前景非常广阔且此类软件较为空缺的区域。所以我们认为我们的公司所处的市场可比照发达城市的经济开发区。现在全国各大高校都本着向综合性学校发展，并注重提高教育质量，因此这块新生市场不断在拓展中。占领新生市场是公司发展的出路，因此我公司拟通过各类院校间的教学交流及本公司的广告，不断对

34、全国各大、中、小院校进行地毯样式宣传，抢先占领新生市场。我们相信在 5 年内全国市场的 85%由我公司的产品占领，并仍能逐步取代其余市场。长远来看，在未来的10 年文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I

35、3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8

36、H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2

37、J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N

38、8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2

39、A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1

40、Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4后，这个市场的价值大约在十几亿，我们相信教学教育行业的发展趋势将向高科技、高质量型发展。市场研究表明

41、到20XX 年，全国各类有相关专业的院校将有90%以上采用此类软件进行实验教学，我们公司完全可以发展到此领域独一无二的市场占有率。2.6 竞争分析国外市场：国际上只有少数几家公司已开发此类软件，但其三维动画不具有可控性，还主要以平面图形为主，给人视觉效果不真实，不利于学习记忆，也不利于教师授课，该款软件得不到消费者的认可，不能进入课堂普遍得到使用。国内市场：目前国内尚无可控三维解剖软件，教学多采用挂图及标本，动物实体解剖耗资较大，实效性及可重复性差，且浸泡标本的甲醛易引发疾病，损害健康。我公司开发的可控三维动物解剖软件就弥补了目前教学当中存在的以上一系列缺点，填充了国内这一空白，市场前景非常广

42、阔。2.7 推广策略综合本公司各个方面的实际情况，所以本公司的产品进入市场的顺序采用先近后远策略（如果采用齐头并进或先远后进策略，那是实力雄厚的企业可考虑的），即先进入本地市场或公司附近地区市场，然后逐步推进，进入外地市场或比较远的地区市场。例如，地处北方的一些企业就是采用先占北方市场，后攻南方市场的策略，而南方一些企业则采取先占南方市场后攻北方市场的策略。由于此产品容易被对手模仿和掌握，所以有一定风险，但根据企业实际占领的市场，还文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4

43、文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I

44、3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8

45、H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2

46、J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N

47、8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2

48、A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1

49、Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4可以采用一系列机动灵活的市场策略，以适应市场需要。2.7.1 全方位当即演示产品教学类软件试用期较短，一旦得到学校和学生的认可，即可进行购买。学校对教学质量、硬件实用性关注较高，应用人员推销方式同学校和学生直接沟通，消除学校对软件实用性、可靠性的疑虑，建立消费者对此款软件的信心，在产品导入市场的前期，大量推销人员（须经过培训）到不同的学校或有关标本制作的企业进行宣传，是比较有效的促销方式，可以培养产品与品牌亲和力，让该单位试

50、用、观看演示，以丰富课堂教学内容，提高课堂教学效率。2.7.2 产品销售公司生产的首批产品，经专家考核合格后，由专业人士引荐，导入市场。2.7.3 广告宣传广告宣传是我公司产品快速打入市场，迅速占领有利市场的重要手段。公司形象广告考虑到公司将来涉及的范围较广，我公司决定在大众媒体和专业媒体上发布制作精良的企业形象广告，广告力求信息传导准确到位，同时配以相关演示则会取得更为良好的效果。公司宣传理念我公司在用大量人员销售的同时，注重对公司品牌和后期制作的系列产品的宣传，在销售的同时穿插宣传，宣传又能促进销售。这样，文档编码:CM1N8N8I3F6 HT2T7E2A8H10 ZH9T6U1Q2J4文