中西方酒文化的差异(中英文兼有).ppt

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1、The Difference between Chinese and Western Wine Culture 0101020204040505Outlinethe difference of origin（起源）（起源）the difference of ingredient（原料）（原料）0606the difference of kinds（种类）（种类）03030707the difference of etiquette the difference of purposes the influencing factorsthe difference of wine set(酒具酒具)

2、1.the difference of origin（起源）（起源）Origin of Chinese wine:One of the origin is about Yi Di（仪仪 狄狄）.According to ancient annals,Yi Di was orderde by Yu the Great to produce mellow wine from fermented glutinous rice.The concoction tasted good and Yi Di was confident he would receive a reward.Besides,the

3、re are many different legends about the origin of the wine in China.For example,Du Kang makes wine.Someone think that Du Kang(杜 康)made great contributions to the gaoliang wine brewing methods and he was honored as the wine originator and Jiu Sheng by Chinese.Dionysus(狄狄俄俄尼尼索索斯斯),Greek god of wine an

4、d fertility,identified with the Roman god Bacchus.The son of Zeus and Semele,Dionysus was reared by nymphs and taught men the secrets of cultivating grapes and making wine.2.the difference of ingredient（原料）（原料）China is one of the three ancient countries in the world and has thousands of years of his

5、tory to brew wine.Chinese wines are traditionally made from grains,water,liquor starter(酒曲酒曲).Western wine can be made from grapes,fruits,berries etc.3.the difference of kinds（种类）（种类）Chinese wine can be devided into three basic categories accoring to the technique invovled in brewing process.The thr

6、ee types are distilled spirits,fermented wine,and liqueur.Besides,on the basis of commercial practices,the Chinese wine can be classifed into white wine,yellow rice wine,fruit,grape wine and beer.Chinese wine culture has a long history.Undoubtedly the rice wine(黄酒黄酒)is the oldest.But the most repres

7、entative of Chinese wine is the white wine(白白 酒酒).Because the white wine is the highest produced distilled wine(蒸馏酒蒸馏酒).黄酒黄酒白酒白酒黄酒several famous brands of Chinese winelMaotailFive-Grain liquorlLuzhou LiquorlGujing Tribute WineWestern Wine:The Greek,cradle of Western civilization,which soil is relati

8、vely poor,and is not suitable for cereals（谷谷物物）to be grown.But the grape can be grown good,so they use grape to make wine.We can see they use wine to call grape wine.several famous brands of Western winelBrandy(白兰地)lUsquebaugh(威士忌)lChampagne(香槟)4.the difference of wine set(酒具酒具)Ancient Chinese wine

9、set known for its bronze,lacquer and porcelain.Also there are many kind of fancy wine set such as:夜夜光光杯杯、倒倒流流壶壶、鸳鸳鸯鸯转香壶、九龙公道壶、转香壶、九龙公道壶、.But now most families use Western wine set.Western wine set are mostly made of glass so it is easy for people to distinguish the grade level of wine.Westerners foc

10、us on using different wine set to drink different wine.5.the difference of etiquette Chinese Drinking Etiquette:The Chinese people care more about the people we drink with.That is Chinese drinking etiquette reflects the respect of the drinkers.For example:The host and guests have their own seat and

11、order of toast(敬酒顺序敬酒顺序).When toast,the host come first,and firstly,they should toast the most honored guest.Of course the wine set must be full.The younger should toast the elder and drink all of the wine we call it.先干为敬先干为敬Western Drinking Etiquette:The drinking etiquette of west show the respect

12、of wine.To distinguish wine we need to watch its color,smell its fragrance,taste its taste.(观观其其色、闻其香、品其味色、闻其香、品其味)They drink for enjoying,so sometimes they drink themselves.6.the difference of Purposes Chinese Drinking Purposes:Since we chinese have a long history of drinking,we have many purposes

13、for drinking.Wedding Worship(祭祀祭祀)Ceremony Business In the eyes of the Chinese people，wine is a tool for communication Western Drinking Purposes:Drinking in order to appreciate wine.The influencing factors:1.the influence of religious belief 2.the influence of value 佛教佛教(Buddhism)(Buddhism)在中国的影响较为广

14、泛在中国的影响较为广泛,佛教的五条戒律佛教的五条戒律中就有中就有 不饮酒不饮酒 这一条这一条,很多中国人信奉佛教的教戒，尽可很多中国人信奉佛教的教戒，尽可地地不饮酒或控制饮酒；再加上中国的不饮酒或控制饮酒；再加上中国的酒大多是用粮食酿造酒大多是用粮食酿造的的,所以人们对于饮酒持的是一种比较谨慎的态度：认为喝所以人们对于饮酒持的是一种比较谨慎的态度：认为喝酒只要达到一种微醺之境即可。酒只要达到一种微醺之境即可。1.the influence of religious belief 西西方方人人的的主主流流宗宗教教是是基基督督教教(Christianism)(Christianism)，葡葡萄萄酒

15、酒在在(圣圣经经)里里多多次次被被提提到到。耶耶稣稣在在知知道道了了自自己己的的命命运运后后在在最最后后的的晚晚餐餐上上说说：“面面包是我的肉，葡萄酒是我的血包是我的肉，葡萄酒是我的血”。其目的在于要人们记住他是为人类。其目的在于要人们记住他是为人类罪罪而而死死的的。因因此此，基基督督教教徒徒视视葡葡萄萄酒酒为为圣圣血血-耶耶稣稣的的血血液液，他他们们在在做做弥弥撒撒的的时时侯侯喝喝圣圣血血“吃吃圣圣体体”，视视酒酒为为耶耶稣稣救救世世精精神神的的化化身身，认认为为人喝了酒就能与上帝的心灵相通，从而得到仁慈上帝的佑护。人喝了酒就能与上帝的心灵相通，从而得到仁慈上帝的佑护。中中国国的的酒酒文文化

16、化典典型型地地体体现现了了集集体体主主义义（collectivisimcollectivisim）的的价价值值观观念念。中中国国人人之之间间的的关关系系倾倾向向于于依依靠靠合合作作，也也就就是是一一种种集集体体主主义义的的紧紧密密社社会会结结构构。中中国国人人喝喝酒酒讲讲究究气气氛氛，三三五五成成群群，呼呼朋朋引引伴伴。在在喝喝酒酒时时，中中国国人人常常常常敬敬酒酒、劝劝酒酒，遇遇上上喜喜庆庆节节日日的的时时侯侯还还会会有有一一些些活活动动，比比如如划划拳拳“行行酒酒令令”做做游游戏戏等等来来活活跃跃饮饮酒酒气气氛氛。劝劝酒酒不不仅仅表表现现了了中中国国人人的的热热情好客，更与他们的集体主义思

17、维有很大的关系。情好客，更与他们的集体主义思维有很大的关系。2.the influence of value 西西 方方 的的 酒酒 文文 化化 则则 是是 个个 人人 主主 义义(individualism)(individualism)的的体体现现，一一切切都都以以自自己己为为出出发发点点。尽尽管管他他们们也也会会有有群群聚聚而而饮饮，但但他他们们更更注注重重的的是是个个人人对对酒酒的的浅浅尝尝独独酌酌。西西方方人人强强调调个个人人民民主主自自由由，从从不不干干涉涉强强迫迫别别人人，所所以以他他们们在在喝喝酒酒的的时时候候全全凭凭个个人人自自由由自自主主，不不想想喝喝就就不不喝喝，想想喝喝

18、多多少少就就喝多少，无需客套。喝多少，无需客套。Conclusion Chinese and Western wine culture have respective characteristics.Only by following the differences of Chinese and Western wine culture,we can further undstand the differences between Chinese and Western value.In the communication with the western people,wine is used to its fullest potential to get the desired results.Thank YouThank You