2021年四级真题及答案.pdf

《2021年四级真题及答案.pdf》由会员分享，可在线阅读，更多相关《2021年四级真题及答案.pdf（18页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、Part I Writing(30 minutes)Part I Writing(30 minutes)Recreational ActivitiesRecreational ActivitiesDirections：For this part，you are allowed 30 minutes to write ALetter of Apology according to the outline givenbelow.You should write at least 120 words following the outline given below in Chinese.1.娱乐活

2、动各种各样2.娱乐活动也许使人们受益，也也许有危害性3.作为大学生，我看法。Part II Reading Comprehension(Skimming and Scanning)(15 minutes)Part II Reading Comprehension(Skimming and Scanning)(15 minutes)Media Selection for AdvertisementsMedia Selection for AdvertisementsAfter determining the target audience for a product or service，adv

3、ertising agencies must select the appropriatemedia for the advertisement.We discuss here the major types of media used in advertising.We focus on attention onseven types of advertising：television，newspapers，radio，magazines，out-of-home，Internet，and direct mail.TelevisionTelevisionTelevision in an att

4、ractive medium for advertising because it delivers mass audiences to advertisers.When youconsider that nearly three out of four Americans have seen the game showWho Wants to Be a Millionaire?you canunderstand the power of television to communicate with a large audience.When advertisers create a bran

5、d，forexample，they want to impress consumers with the brand and its image.Television provides an ideal vehicle for thistype of communication.But television is an expensive medium，and not all advertisers can afford to use it.Televisions influence on advertising is fourfold.First，narrowcasting means th

6、at television channels are seen byan increasingly narrow segment of the audience.the Golf Channel，for instance，is watched by people who play golf.Home and Garden Television is seen by those interested in household improvement projects.Thus，audiences aresmaller and more homogeneous(具备共同特点)than they h

7、ave been in the past.Second，there is an increase in thenumber of television channels available to viewers，and thus，advertisers.This had also resulted in an increase in thesheer number of advertisements to which audiences are exposed.Third，digital recording devices allow audiencemembers more control

8、over which commercials they watch.Fourth，control over programming is being passed fromthe networks to local cable operators and satellite programmers.NewspapersNewspapersAfter television，the medium attracting the next largest annual as revenue is newspapers.The New York Times，which reaches a nationa

9、l audience，accounts for$1 billion in ad revenue annually.It has increased its nationalcirculation(发行量)by 40%and is now available for home delivery in 168 cities.Locally，newspapers are the largestadvertising medium.Newspapers are a less expensive advertising medium than television and provide a way f

10、or advertisers tocommunicate a longer，more detailed message to their audience than they can through television.Given newproduction techniques，advertisements can be printed in about 48 hours，meaning newspapers are also a quick way ofgetting the message out.Newspapers are often the most important form

11、 of news for a local community，and theydevelop a high degree of loyalty from local readers.RadioRadioAdvertising on radio continues to grow.Radio is often used in conjunction with outdoorbill-boards(广告牌)andthe Internet to reach even more customers than television.Advertisers are likely to use radio

12、because it is a lessexpensive medium than television，which means advertisers can afford to repeat their ads often.Internet companiesare also turning to radio advertising.Radio provides a way for advertisers to communicate with audience members atall times of the day.Consumers listen to radio on thei

13、r way to school or work，at work，on the way home，and in theevening hours.Two major changessatellite and Internet radiowill force radio advertisers to adapt their methods.Both of theseradio forms allow listeners to tune in stations that are more distant than the local stations they could receive in th

14、e past.As a result，radio will increasingly attract target audiences who live many miles apart.MagazinesMagazinesNewsweeklies，womens titles，and business magazines have all seen increases in advertising because they attractthe high-end market.Magazines are popular with advertisers because of the narro

15、w market that they deliver.Abroadcast medium such as network television attracts all types of audience members，but magazine audiences aremore homogeneous.If you read Sports Illustrated，for example，you have such in common with the magazines otherreaders.Advertisers see magazines as an efficient way o

16、f reaching target audience members.Advertisers using the print mediamagazines and newspaperswill need to adapt to two main changes.First，theInternet will bring larger audiences to local newspapers.These audiences will be more diverse and geographicallydispersed(分散)than in the past.Second，advertisers

17、 will have to understand how to use an increasing number ofmagazines for their target audiences.Although some magazines will maintain national audiences，a large number ofmagazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertisingOut-of-home advertising，also called plac

18、e-based advertising，has become an increasingly effective way ofreaching consumers，who are more active than ever before.Many consumers today do not sit at home and watchtelevision.Using billboards，newsstands，and bus shelters for advertising is an effective way of reaching these on-the-go consumers.Mo

19、re consumers travel longer distances to and from work，which also makes out-of-homeadvertising effective.Technology has changed the nature of the billboard business，making it a more effective mediumthan in the past.Using the digital printing，billboard companies can print a billboard in 2 hours，compar

20、ed with 6days previously.This allows advertisers more variety in the types of messages they create because they can changetheir messages more quickly.InternetInternetAs consumers become more comfortable with online shopping，advertisers will seek to reach this market.Asconsumers get more of their new

21、s and information from the Internet，the ability of television and radio to get the wordout to consumers will decrease.The challenge to Internet advertisers is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations advertising in the near fu

22、ture.Internetaudiences tend to be quite homogeneous，but small.Advertisers will have to adjust their methods to reach theseaudiences and will have to adapt their persuasive strategies to the inline medium as well.Direct mailA final advertising medium is direct mail，which uses mailings to consumers to

23、 communicate a clients message.Direct mail includes newsletters，postcards，and special promotion.Direct mail is an effective way to buildrelationships with consumers.For many businesses，direct mail is the most effective form of advertising.1.Television is an attractive advertising medium in that _.A)

24、it has large audiencesB)it appeals to housewivesC)it helps build up a companys reputationD)it is affordable to most advertisers2.With the increase in the number of TV channels，_.A)the cost of TV advertising has decreasedC)advertisers interest in other media has decreasedD)the number of TV ads people

25、 can see has increased3.Compare with television，newspapers as an advertising medium _.B)the number of TV viewers has increasedA)earn a larger annual ad revenueB)convey more detailed messages4.Advertising on radio continues to grow because _.A)more local radio stations have been set upB)modern techno

26、logy makes it more entertainingC)use more production techniquesD)get messages out more effectivelyC)it provides easy access to consumersD)it has been revolutionized by Internet radio5.Magazines are seen by advertisers as an efficient way to _.A)reach target audiencesB)appeal to educated peopleC)attr

27、act diverse audiencesD)convey all kinds of messages6.Out-of-home advertising has become more effective because _.A)billboards can be replaced within two hoursB)consumers travel more now than ever beforeC)such ads have been made much more attractiveD)the pace of urban life is much faster nowadays7.Th

28、e challenge to Internet advertisers is to create ads that are _.A)quick to updateB)pleasant to look atC)easy to rememberD)convenient to access8.Internet advertisers will have to adjust their methods to reach audiences that tend to be _.9.Direct mail is an effective form of advertising for business t

29、o develop _.10.This passage discusses how advertisers select _ for advertisements.Part III Listening Comprehension (35 minutes)Part III Listening Comprehension (35 minutes)Section ASection A11.A)Given his ankle a good rest.B)Treat his injury immediately.12.A)On a train.13.A)A tragic accident.B)A sad

30、 occasion.14.A)Review the detail of all her lessons.B)Compare notes with his classmates.B)On a plane.C)Continue his regular activities.D)Be careful when climbing steps.C)In a theater.C)Smiths unusual life story.D)Smiths sleeping problem.C)Talk with her about his learning problems.D)Focus in the main

31、 points of her lectures.D)In a restaurant.15.A)The man blamed the woman for being careless.B)The man misunderstood the womans apology.C)The woman offered to pay for the mans coffee.D)The woman spilt coffee on the mans jacket.16.A)Extremely tedious.B)Hard to understand.17.A)Attending every lecture.B)

32、Doing lots of homework.C)Lacking a good plot.D)Not worth seeing twice.C)Reading very extensively.D)Using test-taking strategies.18.A)The digital TV system will offer different programs.B)He is eager to see what the new system is like.C)He thinks it unrealistic to have 500 channels.D)The new TV syste

33、m may not provide anything better.Questions 19 to 22 are based on the conversation you have just heard.Questions 19 to 22 are based on the conversation you have just heard.19.A)A notice by the electricity board.B)Ads promoting electric appliances.20.A)Speaking with a proper accent.B)Wearing an offic

34、ial uniform.21.A)To be on the alert when being followed.B)Not to leave senior citizens alone at home.22.A)She was robbed near the parking lot.B)All her money in the bank disappeared.C)The description of a thief in disguise.D)A new policy on pensioners welfare.C)Making friends with them.D)Showing the

35、m his ID.C)Not to let anyone in without an appointment.D)To watch out for those from the electricity board.C)The pension she had just drawn was stolen.D)She was knocked down in the post office.Questions 23 to 25 are based on the conversation you have just heard.Questions 23 to 25 are based on the co

36、nversation you have just heard.23.A)Marketing consultancy.B)Professional accountancy.24.A)Having a good knowledge of its customs.B)Knowing some key people in tourism.25.A)It will bring her potential into full play.B)It will involve lots of train travel.C)Luxury hotel management.D)Business conference

37、 organization.C)Having been to the country before.D)Being able to speak Japanese.C)It will enable her to improve her Chinese.D)It will give her more chances to visit Japan.Section BSection BPassage OnePassage OneQuestions 26 to 28 are based on the conversation you have just heard.Questions 26 to 28

38、are based on the conversation you have just heard.26.A)The lack of time.B)The quality of life.27.A)They were just as busy as people of today.B)They saw the importance of collective efforts.28.A)To look for creative ideas of awarding employees.B)To explore strategies for lowering production costs.C)T

39、o seek new approaches to dealing with complaints.D)To find effective ways to give employees flexibility.Passage TwoPassage TwoQuestions 29 to 31 are based on the conversation you have just heard.Questions 29 to 31 are based on the conversation you have just heard.C)The frustrations at work.D)The pre

40、ssure on working families.C)They didnt complain as much as modern man.D)They lived a hard life by hunting and gathering.29.A)Family violence.B)The Great Depression.30.A)His advanced age.B)His childrens efforts.31.A)Love is blind.B)Love breeds love.Passage ThreePassage ThreeC)Her fathers disloyalty.D

41、)Her mothers bad temper.C)His improved financial condition.D)His second wifes positive influence.C)Divorce often has disastrous consequences.D)Happiness is hard to find in blended families.Questions 32 to 35 are based on the conversation you have just heard.Questions 32 to 35 are based on the conver

42、sation you have just heard.32.A)It was located in a park.B)Its owner died of a heart attack.33.A)Planting some trees in the greenhouse.B)Writing a want ad to a local newspaper.34.A)Opening an office in the new office park.B)Keeping better relations with her company.35.A)Owning the greenhouse one day

43、.B)Securing a job at the office park.C)It went bankrupt all of a sudden.D)Its potted plants were for lease only.C)Putting up a Going Out of Business sign.D)Helping a customer select some purchases.C)Developing fresh business opportunities.D)Building a big greenhouse of his own.C)Cultivating more pot

44、ted plants.D)Finding customers out of town.Section CSection CWere now witnessing the emergence of an advanced economy based on information and knowledge.Physical(36)_，raw materials，and capital are no longer the key(37)_ in the creation of wealth.Now，the(38)_ raw material in our economy is knowledge.

45、Tomorrows wealth depends on the development and exchange ofknowledge.And(39)_ entering the workforce offer their knowledge，not their muscles.Knowledge workersget paid for their education and their ability to learn.Knowledge workers(40)_ in mind work.They deal withsymbols：(41)_，and data.What does all

46、 this mean for you?As a future knowledge worker，you can expect to be(42)_，processing，as well as exchanging information，(43)_，three out of hour jobs involve some form of mindwork，andthatnumberwillincreasesharplyinthefuture.Managementandemployeesalike(44)_.Inthenewworldofwork，youcanlookforwardtobeingi

47、nconstanttraining(45)_.Anddontwaitforsomeoneto“empower”you.You have to empower yourself.Part IV Reading Comprehension(Reading in Depth)(25 minutes)Part IV Reading Comprehension(Reading in Depth)(25 minutes)Section ASection ASome years ago I was offered a writing assignment that would require three m

48、onths of travel through Europe.I hadbeen abroad a couple of times，but I could hardly _47_ to know my way around the continent.Moreover，myknowledge of foreign languages was _48_ to a little college French.I hesitated.How would I，unable to speak the language，_49_ unfamiliar with local geography or tra

49、nsportationsystems，set up _50_ and do research?It seemed impossible，and with considerable _51_ I sat down to write a letterbegging off.Halfway through，a thought can through my mind：you can learn if you dont try.So I accepted theassignment.There were some bad _52_.But by the time I had finished the t

50、rip I was an experienced traveler.And ever since，Ihave never hesitated to head for even the most remote of places，without guiders or even _53_ bookings，confidentthat somehow I will manage.The point is that the new，the different，is almost by definition _54_.But each time you try something，youlearn，an