商务英语写作公司简介CompanyProfile说课材料.ppt

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1、Company Profile 公司简介 Lesson 13Lesson 13第一页，共31页。General IntroductionA company profile is essentially a resume for the company that you use to establish your credibility with the market.The main purpose of making a good“company profile”is to approach the potential customers with your companys strengt

2、h in terms of capacity,quality,financial statements and experience.第二页，共31页。Procedures to Write a Company Profileto provide a general overview to review the history to describe current situationto show future prospects 第三页，共31页。To Provide a General OverviewA general overview of a company usually inc

3、ludes nature of business,business scope,position in a specific business area,founding time,headquarter and so on.第四页，共31页。Samples of A General OverviewState Grid Corporation of China(SGCC)was established on December 29th,2002.It is a government-owned enterprise approved by the State Council to condu

4、ct government authorized investment activities.SGCC was ranked the 8th in the Fortune Global 500 in 2010,seven ranks higher than 2009,and is the largest utility in the world.第五页，共31页。Samples of A General OverviewRoyal Philips of the Netherlands is a diversified technology company,focused on improvin

5、g peoples lives through meaningful innovation in the areas of Healthcare,Consumer Lifestyle and Lighting.Headquartered in the Netherlands,Philips posted 2012 sales of EUR 24.8 billion and employs approximately 114,000 employees with sales and services in more than 100 countries.第六页，共31页。To Review th

6、e History If the company has a good reputation as well as a long history,it is necessary to introduce its development.To some extent,a long history gives the impression that the quality of the products or services can be guaranteed.If the company is merged with two or more companies,it is also neces

7、sary to mention this information.However,if the company was founded not long ago,this part can be omitted.第七页，共31页。A Sample of Company HistoryJPMorgan Chase&Co.is one of the oldest,largest and best-known financial institutions in the world.The firms legacy dates back to 1799 when its earliest predec

8、essor was chartered in New York City.In 1991,.In 1995,.In 1996,.In 2000,.第八页，共31页。To Describe Current SituationA company profile will undoubtedly focus on the description of the companys current situation.This part mainly consists of the products or services provided by the company,strategies and mi

9、ssions,size of the company,business performance,corporate culture,etc.These contents need to be presented clearly and professionally to highlight the competitive advantages of the company.第九页，共31页。Products or ServicesWe(Shell)provide transport fuel to around 10 million customers each day through our

10、 44,000 service stations worldwide.We are working to deliver cleaner burning and more efficient fuels.Our products and services are also designed to meet the needs of businesses-from the construction industry to aviation,chemicals to shipping.第十页，共31页。Strategies and MissionsImproving peoples lives t

11、hrough meaningful innovation For over 120 years our meaningful innovations have improved the quality of life for millions,creating a strong and trusted Philips brand with market access all over the world.In light of key global trends and challenges-e.g.the demand for affordable healthcare,the energy

12、 efficiency imperative,and peoples desire for personal well-being-we are confident in our chosen strategic direction.第十一页，共31页。Size of the Company We(Shell)are a global group of energy and petrochemicals companies with around 92,000 employees in more than 70 countries and territories.We(JPMorgan Cha

13、se)are a leading global financial services firm with assets of$2.4 trillion.We operate in more than 60 countries.We have 260,000 employees.We serve millions of consumers,small businesses and many of the worlds most prominent corporate,institutional and government clients.第十二页，共31页。Business Performan

14、ceA trusted partner at more than one million customer locations,Ecolab(ECL)is the global leader in water,hygiene and energy technologies and services that protect people and vital resources.With 2013 sales of$13 billion and 45,000 associates,Ecolab delivers comprehensive solutions and on-site servic

15、e to promote safe food,maintain clean environments,optimize water and energy use,and improve operational efficiencies for customers in more than 170 countries around the world.第十三页，共31页。Corporate CultureOur（P&G)Values Integrity/Leadership/Ownership/Passion for Winning/Trust Our Principles We Show Re

16、spect for All Individuals.The Interests of the Company and the Individual Are Inseparable We Are Strategically Focused in Our Work .第十四页，共31页。To Show Future ProspectsIn the end,you may list some short-term or long-term plans of the company.第十五页，共31页。Samples of Future ProspectsOur(Ecolab)vision keeps

17、 us focused on what we strive for-to be the global leader in water,hygiene and energy technologies and services;providing and protecting what is vital:clean water,safe food,abundant energy and healthy environments.At Philips,we strive to make the world healthier and more sustainable through innovati

18、on.Our goal is to improve the lives of 3 billion people a year by 2025.We will be the best place to work for people who share our passion.Together we will deliver superior value for our customers and shareholders.第十六页，共31页。SummaryAs your“company profile”represents your company,it is absolutely essen

19、tial to prepare it professionally.Of course,you may add or delete some contents while writing the profile.Put yourself in the position of your potential customers and include information that you think they would like to know.And the order of each part is not fixed but flexible.It may be useful to f

20、ollow the AIDA structure step by step.First catch the Attention,then generate Interest and create Desire to get him into Action.Whats more,be informative and business like.第十七页，共31页。Useful Expressions1.各种企业的表述各种企业的表述sole proprietorship enterprise/sole investment enterprise 个人独资企业个人独资企业state-run ente

21、rprise 国营企业国营企业(u yn q y)state-owned enterprise 国有企业国有企业big-and-medium-sized state-owned enterprise 国国有有大大中中型型企业企业township enterprise 乡镇企业乡镇企业public enterprise 公营企业公营企业第十八页，共31页。Useful Expressionsprivate enterprise 私营企业(s yn q y)joint state-private enterprise 公私合营企业joint venture 合资企业export-oriented

22、enterprise 外向型企业labor-intensive enterprise 劳动密集型企业technology-intensive enterprise 技术密集型企业Sino-foreign joint ventures/Sino-foreign cooperative enterprise/foreign-funded enterprise 三资企业（中外合资企业、中外合作企业、外方独资企）第十九页，共31页。Useful Expressions2.公司公司(n s)概况概况1).is one of the worlds leading developers/providers

23、of.是世界领先的是世界领先的.开发商开发商/供应商之一。供应商之一。2）We are one of the leading distributors of.Products in the world.我公司我公司(n s)是世界领先的是世界领先的.产品分销商之一。产品分销商之一。3）.was created/founded/incorporated in.（公司（公司(n s)）始建于）始建于.年。年。第二十页，共31页。Useful Expressions4）.is based/headquartered in.(公司)总部(zn b)设在.5）We are a trading compa

24、ny,specializing in.我公司是专门从事.贸易的公司。第二十一页，共31页。Useful Expressions3.3.公司历史公司历史1 1）Over the years,we expanded our horizons Over the years,we expanded our horizons toto.经过多年的努力，我公司已将经营范围扩展到经过多年的努力，我公司已将经营范围扩展到.2 2）Over Over the the past.past.Years,Years,the the company company has has grown grown and and

25、 prospered prospered and is now.and is now.在在过过去去的的.年年里里，公公司司逐逐渐渐(zhjin)(zhjin)成成长长、壮壮大大，现现已已成成为为.3 3）In In the the past.past.Years,Years,the the company company leaped leaped forward forward and and currently owns.currently owns.在过去的在过去的.年里，公司迅猛发展，目前已拥有年里，公司迅猛发展，目前已拥有.第二十二页，共31页。Useful Expressions4

26、.公司现状公司现状1）The company has a staff of./There are.employees in the company.公司共有公司共有(n yu).名员工。名员工。2）The group employs.People.整个集团雇佣了整个集团雇佣了.名员工。名员工。3）The company has.employees among whom.are senior expertise.公公司司拥拥有有员员工工.（人人），其其中中高高级级专专业业人人员员.（人）。（人）。4）We have a sale of US.我公司年销售额达到我公司年销售额达到.美元。美元。第二

27、十三页，共31页。Useful Expressions5）Our turnover has reached .我们的营业额达到.英镑。6）The company is able to develop and process the products with Qualified Q.C.(Quality Control)and commodity inspection.公司具备产品开发、加工、质量监控、卫生检验的能力。7）We can timely meet the special needs of our customers by designing and making various t

28、ypes of.Products.我们可以根据客户(k h)独特的需求及时设计、制造出各类.产品。第二十四页，共31页。Useful Expressions8）Our products have undergone multiple changes from.to.公司产品经历了从.到.的转变。9）We produce/manufacture/make/sell all kinds of.我公司生产、制造(zhzo)、出售各种.10）Our products range from.to.我们的产品包括从.到.第二十五页，共31页。Useful Expressions5.企业文化企业文化1)Th

29、e company will be insisting on the concepts of development by science and technology,surviving by quality,winning clients over by sincerity as well as profits by management.公公司司将将坚坚持持以以科科技技(kj)求求发发展展、以以质质量量求求生生存存、以以信信誉誉赢赢客客户、以管理求效益的经营理念。户、以管理求效益的经营理念。2）Serving Customers;Accuracy and Truth Seeking;Tr

30、ustworthiness and Integrity;Innovative and Can Do Spirit.服务顾客、追求卓越、信誉至上、大胆创新服务顾客、追求卓越、信誉至上、大胆创新第二十六页，共31页。Useful Expressions3）Quality Primacy,High Reputation/Prestige,Service Supremacy,Equality and Mutual Benefit质量第一，信誉第一，服务至上，平等互利4)Good Quality,High Efficiency and Client Satisfaction/Customer-satis

31、fying Service质优高效，客户满意(mny)5）Unity,Striving,Hard Work,Creation and Dedication团结、拼搏、务实、创新、奉献第二十七页，共31页。Writing PracticeI.Complete the following company profiles with the help of their Chinese version.1.荷兰皇家(hungji)飞利浦是一家专注于技术的公司，致力于通过在医疗保健、优质生活和照明领域的有意义创新提升人们生活品质。公司在心脏监护、紧急护理与家庭医疗保健、节能照明解决方案与新型照明应用以及

32、男性剃须和仪容产品、口腔护理产品等方面均居于领先地位。第二十八页，共31页。Royal Philips of the Netherlands is(1)_,focused on improving peoples lives through meaningful innovation in the areas of(2)_.The company(3)_ cardiac care,acute care and home healthcare,energy efficient lighting solutions and new lighting applications,as well as(

33、4)_.第二十九页，共31页。2.福特汽车公司是一家跨国企业，在29个国家设有制造、装配和销售的子公司，在全世界范围内雇佣的职工人数平均为427,000人。福特的产品通过一个由14,000家代理商组成(z chn)的全球性销售网，向近200个国家和地区经销。Ford Motor Company is(5)_ with active manufacturing,assembly and sales affiliates in 29 countries,employing(6)_.(7)_.第三十页，共31页。II.Write a company profile for an organization or a company in your hometown.The first step is to collect as much as information of it as possible.Then choose the most important aspects to write and arrange them in a systematic and logical way.第三十一页，共31页。