2021年12月英语四级阅读考试训练及答案302021年6月英语四级真题及答案.doc

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1、2021年12月英语四级阅读考试训练及答案30:2021年6月英语四级真题及答案Just five one-hundredths of an inch thick,light golden in color and with a perfect“saddle curl,”the Lays potato chip seems an unlikely weapon for global domination.But its maker,Frito-Lay,thinks otherwise.“Potato chips are a snack food for the world,”said Salm

2、an Amin,the companys head of global marketing.Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato chip. Frito-Lay is the biggest snack maker in America owned by PepsiCo and accounts for over half of the parent companys $3 billion annual profits.But the U.S.

3、snack food market is largely saturated,and to grow the company has to look overseas. Its strategy rests on two beliefs:first a global product offers economies of scale with which local brands cannot compete.And second,consumers in the 21st century are drawn to “global”as a concept.“Global”does not m

4、ean productsthat are consciously identified as American,but ones that consumes-especially young people are linked across cultures by shared beliefs and tastes.Potato chips are an American invention,but most Chinese,for instance,do not know that Frito-Lay is an American company.Instead,Riskey,the com

5、panys research and development head,would hope they associate the brand with the new world of global communications and business.考试大全国最大教育类网站(wwwE_amda。com)With brand perception a crucial factor,Riskey ordered a redesign of the Frito-Lay logo(标识).The logo,along with the companys long-held marketing

6、image of the “irresistibility”of its chips would help facilitate the companys global e_pansion. The e_ecutives acknowledge that they try to swing nationa eating habits to a food created in America,but they deny that amounts to economic imperialism.Rater,they see Frito-Lay as spreading the benefits o

7、f free enterprise across the world.“Were making products in those countries,were adapting them to the tastes of those countries,building businesses and employing people and changing lives,”said Steve Reinemund,PepsiCos chief e_ecutive. 1.It is the belief of Foito-Lays head of global marking that_. A

8、Potato chips can hardly be used as a weapon to dominate the world marketBTheir company must find new ways to promote domestic salesCThe light golden color enhances the charm of their companys potato chipsDPeople the world over enjoy eating their companys pototo chips2.What do we learn about Frito-La

9、y from Paragraph 2?AIts products use to be popular among overseas consumers. BIts e_pansion has caused fierce competition in the snack market. CIt gives half of its annual profits to its parent company. DIt needs to turn to the world market for development. 3.One of the assumptions on which Frito-La

10、y bases its development strategy is that_. Aconsumers worldwise today are attracted by global brandsBlocal brands annot compete successfully with American brandsCproducts suiting Chinese consumers needs bring more profitsDproducts identified as American will have promising market value4.Why did Risk

11、ey have the Frito-Lay logo redesigned?ATo suit changing tastes of young consumers. BTo promote the companys strategy of globalization. CTo change the companys long-held marketing image. DTo compete with other American chip producers. 5.Frito-Lays e_ecutives claim that the promoting of American foo in theinternational market_. Awont affect the eating habits of the local peopleBwill lead to economic imperialismCwill be in the interest of the local peopleDwont spoil the taste of their chips第 5 页 共 5 页