20秋学期《电子商务英语》线作业.docx

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1、20秋学期电子商务英语线作业 谋学网 -南开高校20 秋学期（1709、1803、1809、1903、1909、2003、2009 ）电子商务英语在线作业 试卷总分:100得分:100 第 1 题,the main advantage of the electronic exchange of information between individual companies that are linked along the supply chian is () A、speed B、accuracy C、security D、improved speed and accuracy 正确答案:D

2、 第 2 题,Firewalls appear primarily in two flavors: application level gateways and () A、intranet B、extranet C、software D、proxy servers 正确答案:D 第 3 题,() are market-makers: they bring buyers and sellers together and facilitate transactions. A、brokers B、enterpriser C、human resources departments D、enterpri

3、se leaders 正确答案:A 第 4 题,() describes the way in which government purchases goods and services through electronic media such as Internet. A、autioner B、government to business C、broadcaster D、banner ads 正确答案:B 第 5 题,Each user of E-mail has a()to which messages are sent. A、email identity B、mailbox C、att

4、achmentD、password 正确答案:B 第 6 题,In considering the underlying infrastructure, it is important to keep in mind that () is not the real key. A、technologys B、service C、sales D、marketing 正确答案:A 第 7 题,•Regardless of their basic purposes B2C or B2B virtually all EC sites rest on the same (), communica

5、tion protocols, Web standards and security systems. A、informaiton B、patent C、network structure D、contract 正确答案:C 第 8 题,The operation of the Web relies primarily on hypertext as its means of() . A、access of internet B、information retrieval C、image delivery D、home page 正确答案:B 第 9 题,Manufacturer model

6、is also called () A、a direct model B、e-tailer C、catalog merchant D、Bit vendor 正确答案:A 第 10 题,() is the financial institution that establishes an account with a merchant and processes payment card authorizations and payments. A、SET B、Electronic Wallet C、An acquirer D、A payment gateway正确答案:C 第 11 题,()

7、refers to the universal code now attached to most goods, final and intermediate that identifies the particular product and its manufacturer. A、EDI B、supply chainBar coding C、patent 正确答案:C 第 12 题,Business models have taken on greater importance recently as a form of () that can be protected with a pa

8、tent A、intellectual property B、password C、business model D、strategy 正确答案:A 第 13 题,•The （）plays its role in connecting Internet and proprietary network of banks. A、payment gateway B、software C、intranet D、firewall 正确答案:A 第 14 题,EC set a high demands on the responsiveness, flexibility, visibility,

9、and optimization of(). A、sales activity B、tractions C、security system D、logistics service 正确答案:D 第 15 题,()is the flow of intermediate goods and services from one business to another. A、EDI B、the supply chain C、EC D、TPN 正确答案:B第 16 题,The supply chain is the flow of () and services from one business to

10、 another. A、money B、intermediate goods C、EC D、TPN 正确答案:B 第17题,To manage all aspects of information exchange over the Internet, the companies in a supply chain would need to adopt a () technology. A、different B、special C、common D、specific 正确答案:C 第 18 题,A () is an approach to security; it helps implem

11、ent a larger security policy that defines the services and access to be permitted. A、firewall B、patent C、ERP D、intranet 正确答案:A 第 19 题,Transaction broker provides a ()payment mechanism for buyers and sellers to settle a transaction. A、direct B、indirect C、auction D、third party 正确答案:D 第 20 题,()is the f

12、low of intermediate goods and services from one business to another. A、EDI B、the supply chain C、EC D、TPN 正确答案:B 第 21 题,The broadcaster is part of a complex network of() A、distributors B、content creators C、advertisers D、cable system 正确答案:A,B,C 第 22 题,There are two types of encryption:() A、secret key

13、B、double keys C、missing key D、public key 正确答案:A,D 第 23 题,detailed client information such as()can help business to set their marketing strategies effectively. A、product quality B、purchasing power C、personal preferences D、mode of consumption 正确答案:B,C,D 第 24 题,EC can be prosperous because of() A、wide

14、use of computer B、maturity and wide adoption of Internet C、popularity of credit cards D、secure transaction agreement 正确答案:A,B,C,D 第 25 题,Packet filtering firewalls identify and control traffic by examining the （），（），and (). A、ways B、source C、destination D、port 正确答案:B,C,D 第 26 题,•Firewalls appea

15、r primarily in two flavors: () and ().A、application level gateways B、software C、http D、proxy servers 正确答案:B,D 第 27 题,brokerage models include() A、marketplace exchange B、content-targeted advertising C、buy/sell fulfillment D、bounty broker 正确答案:A,B,D 第 28 题,Getting to a U.S. site from outside this coun

16、try is quite () A、transparent B、instantaneous C、complicated D、accurate 正确答案:A,B 第 29 题,The basic categories of business models include() A、brokerage B、advertising C、community D、subscription 正确答案:A,B,C,D 第 30 题,Internets effect on B2B business includes () A、efficiency of purchasing B、efficiency of pr

17、ocurement process C、swifter delivery D、cost saving 正确答案: 第 31 题,incentive market provides incentives, such as redeemable points or coupons for customers for making purchases from associated retailers. A、错误 B、正确 正确答案:B第 32 题,Subscription fees are incurred irrespective of actual usage rates. A、错误 B、正确

18、 正确答案:B 第 33 题,When dreaming up ideas for your e-business, keep in mind that everything sells well over the web. A、错误 B、正确 正确答案:A 第 34 题,WWW is a system of Internet servers that supports hypertext to access several internet protocols on a single interface. A、错误 B、正确 正确答案:B 第 35 题,information managem

19、ent is a key factor in successfully moving products through the supply chain. A、错误 B、正确 正确答案:B 第 36 题,ERP is often referred to as front-office software. A、错误 B、正确 正确答案:A 第 37 题,With a clear purpose, definite target market, targeted goals, a domain name and a clear structure, you are now ready to beg

20、in building the pages for your successful web site. A、错误 B、正确 正确答案:B 第 38 题,The main purpose of an intranet is to share company information and computingresources with business partners. A、错误 B、正确 正确答案:A 第 39 题,The CPFR strategy makes it impossible for both the producers and retailers to compare and

21、 contrast separately with the anticipaitons wo the particular product. A、错误 B、正确 正确答案:A 第 40 题,it pays you big rewards to be aware of the differences of customers and adjust your maketing strategies. A、错误 B、正确 正确答案:B 第 41 题,E-Commerce is doing business through electronic media. A、错误 B、正确 正确答案:B 第 42

22、 题,The real key in EC is not techonoly employed but the attention given to the business aspects of the site. A、错误 B、正确 正确答案:B 第 43 题,Internet translation tools make it easier to establish mirror sites and multiple-language versions of their web sites. A、错误 B、正确 正确答案:B 第 44 题,If business goes well, t

23、he cost of operation exceed the revenues from sales and the company realizes a profit. A、错误 B、正确正确答案:A 第 45 题,To participate in an EDI network, each member must maintain an EDI translator to convert information to and from its computer language into the common EDI language. A、错误 B、正确 正确答案:B 第 46 题,T

24、he web advertising model is an extension of the traditional media broadcast model A、错误 B、正确 正确答案:B 第 47 题,Brokerage models include marketplace exchange, content-targeted advertising, bounty broker and. information exchange agency. A、错误 B、正确 正确答案:A 第 48 题,Mobile commerce is any transaction, involving

25、 the transfer of partnership or rights to use goods and services A、错误 B、正确 正确答案:A 第 49 题,The Web site can be promoted expensively throughout the world with links on other Web pages and in E-mail newsletters. A、错误 B、正确 正确答案:A 第 50 题,Two levels of network policy directly influence the sales, installation and use of a firewall system. A、错误 B、正确 正确答案:B