蒙古的蔬菜生产和价值.docx
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1、TABLES AND FIGURESvFOREWORD viiACKNOWLEDGMENTSviiiABBREVIATIONS ixEXECUTIVE SUMMARYxKEY FINDINGS11.1 Current Situation and Prospects: Market and Value Chain 1Potential Improvement: Models, Feasibility, High-Level Investment Assessment, and Business Models for Value Chain Players 11.1.1 Potential Imp
2、rovements for the Community Grower Groups .2Potential Improvements for Traders, Aggregators, and Wholesalers.21.1.2 Potential Improvements for Processors and Retailers 31.2 Recommendations for Approach to Public-Private Sector Engagement.3Actionable Recommendations on How to Support Community Grower
3、 Groups31.2.1 Identification of Types of Vertical and Horizontal Coordination Models4Actions to Facilitate Increased Value Chain Coordination.52. MARKET ASSESSMENT62.1 Sector Overview6Introduction 62.1.1 Historical Context 6Policy Context 72.2 Demand Analysis: Who, Where, Products, Quantities, Quali
4、ties, Prices, Trends, and Prospects 9Demand (Consumption) 92.2.1 Relevance of Food Safety Assurance and Quality Standards 172.3 Supply Analysis 20Market Size: Where Is Produce Grown, How, and in What Quantity? 202.3.1 Supply Analysis: What Vegetables and Where From? 202.4 Drivers of Supply Performan
5、ce33VALUE CHAIN ANALYSIS 342.5 Value Chain Map: Marketing Channels, Revenues, Costs, Margins, and Trends 34Description of the End-to-End Value Chain for VegetablesinMongolia 342.6 Competitive Market Landscape: Shares of Domestic Suppliers, Imports, Nature of Competition, and Trends 38Who Are the Maj
6、or Suppliers of Promising Crops? 382.6.1 Analysis of Product Prices in Ulaanbaatar Markets 41Distribution of Margins Across Segments of Relevant Value Chains41KEY FINDINGSCurrent Situation and Prospects: Market and Value ChainBelow is a current high-level summary of key insights and findings of the
7、work:Statistics indicate that the volume of vegetable imports is growing. This suggests strong underlying demand for some vegetables.“ Mongolia is self-sufficient in potatoes, but produces only about two-thirds of its needs for other vegetables. Self-sufficiency is especially low in relatively highe
8、r-value vegetables such as garlic. Based on the 2017 data from the National Statistical Office (NSO) of Mongolia, the annual per capita consumption rates were about 111.3 grams (g)/day for potatoes and 142.4 g/day for vegetables, which is less than the 120 g/day of potatoes and 260 g/day of vegetabl
9、es recommended by the Ministry of Health.Government of Mongolia, Ministry of Health. 2017. Decree No. A/74, Ulaanbaatar. 23 February. While current potato production almost meets the per capita recommendation, vegetable production needs to be increased by around 45%.Farmers sell vegetables along com
10、plex value chains. The largest price margins, or “spreads,” between the prices for purchase and sale of vegetables along these chains are captured by wholesalers and traders. Processors add significantly to prices, but also have significant costs. This indicates the importance of considering both th
11、e profit and price margins.Preliminary indications suggest that farming vegetables produces a negligible return (measured in terms of cash profit relative to sales revenue) for smallholder farmers, but a reasonable return for most medium-sized farms. Profit margins for processing and retailing appea
12、r unremarkable.1.1 Potential Improvement: Models, Feasibility, High-Level Investment Assessment, and Business Models for Value Chain PlayersKey opportunities to improve value chains are discussed below:In addition to alternative crops and production methods, farmers could increase the prices they re
13、ceive through changes in the value chains that they use. In theory, more direct routes to market offer the opportunity to reduce the value captured by intermediaries and give farmers a higher share of the total value generated along the chain to consumers.There are significant opportunities for farm
14、ers to enhance value chain outcomes and secure higher prices through direct relationships with processors and retailers. However, farmers must be able to meet the requirements of their customers for volume, quality, and delivery.- There are also opportunities for farmers to increase returns from imp
15、roved wholesale selling conditions. This entails the development of new storage, transport, and selling facilities, and regulation of competition.Given the need for increased supply volumes and the small size of current farm operations, community grower groups (CGGs) could be established to improve
16、coordination and delivery of investment in goods and services, such as capacity building and knowledge products.These developments, taken together, should enable the current volume of imports to be replaced with domestic production in the near term. This will require support and investment from othe
17、r private sector participants, the Government of Mongolia, and the Asian Development Bank (ADB).Production of seeds in Mongolia, tailored to its growing conditions, should be expanded through the provision of additional infrastructure for seed multiplication by research institutes, in collaboration
18、with private seed companies.1.2.1 Potential improvements for the community grower groupsThe following are potential improvements specific to CGGs.- CGGs should develop group brands, especially for high-value vegetables, in close collaboration with retailers, including through co-branding.CGGs should
19、 evaluate, with their retail partners, the development of group packaging and labeling of produce that meets consumer needs. Where economically justified and supported by strategic marketing relationships, support should be given to CGGs purchase of packaging and labeling facilities.2 A year-round i
20、ncrease in supply can be facilitated by expanding the number of greenhouses, especially winter greenhouses. This could be supported by an approach similar to ADBs Agriculture and Rural Development Project on financial intermediaries for enabling the expansion of processing facilities. Particular att
21、ention should be given to training farmers in production technology through CGGs and learning from the experience of successful greenhouse producers.1.2.2 Potential improvements for traders, aggregators, and WholesalersThe main aim of the improvements identified in this project is to increase the in
22、comes of vegetable farmers. However, improvements in the alternative crops model would increase the quantity and quality of vegetables available throughout the value chain and, hence, would better meet customer demand. These benefits would accrue to traders, aggregators, and wholesalers commensurate
23、 with their ability to meet those customer demands.The market environment in which traders, aggregators, and wholesalers strive to meet those needs will, however, change. The value chain improvements identified in this report envisage that farmers will be able to sell more produce directly to consum
24、ers, processors, and retailers by increasing the volume, quality, and continuity of supply. This will place additional competitive pressure on intermediaries to provide value for the services they provide.Under the alternative crops model, shared storage facilities in rural areas under CGGs control
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