《职业综合英语1(3版)-教案Unit4.docx》由会员分享,可在线阅读,更多相关《职业综合英语1(3版)-教案Unit4.docx(15页珍藏版)》请在淘文阁 - 分享文档赚钱的网站上搜索。
1、English for Careers 1Unit 4 ProductTeaching objectivesAfter studying this unit, the students are able to master the key words and structures, and more importantly, to communicate for the following purposes:/ learning the ancient Chinese qipao tradition/ understanding customer ratings and reviews/ le
2、arning the significance of the inventions by both ancient and modern Chinese people/ understanding the necessity of innovation/ talking about products/ writing a catalog/ demonstrating the f unction of a product/ mastering subject-verb agreementThe method of approach1. Discussing, listening, reading
3、, presenting, and role-playing by the students;2. Explanation and demonstration by the teacher;3. After-class research and practice by the students.Unit contentWarming-up: Describing ProductsReading A: A Stitch in Time Keeps the Qipao Tradition AliveWisdom of China: Lu Ban LockReading B: Customer Ra
4、tings and Reviews of Yunnan Cross-bridge Rice NoodlesLanguage Lab: ExercisesListening & Speaking: Describing ProductsWriting: CatalogMini-project: Demonstrating the Function of a productSelf-study Room: Subject-verb AgreementTime requirement: 8-9 periodsObjective: Ss can express ideas in writing usi
5、ng the two models outlined for Task 3. Steps:Answers1. popularity2. recruiting3. lower4. embody5. complex6. fastened7. sew8. regain9. numerous10. keep pace withTask 310 minutes Read the models to Ss with an explanation if needed. Ss work in pairs. Check the answers.Key:Model 1Having turned off the r
6、adio, he began to go over his lessons.1. Having been ill for a long time, she needed time to recover.2. Having been told many times, he still repeated the same mistake.Model 2The journey around the world took the old sailor nine months, of which the sailing time was 226 days.1. Children in the summe
7、r camp had many new friends soon, with whom they shared food, stories and projects.2. Learning another language is like stepping out of a door, through which I can look back and see more clearly my own language.Task 410 minutesObjective: Ss can use the words and expressions from Reading A.Steps: Ss
8、do Task 4. Ask Ss to work individually. Check the answers.Key: l.C 2. A 3. D 4. C 5. B 6. B 7. A 8. A 9. B 10. CTask 51() minutesObjective: Ss can use the vocabulary in Reading A and Reading B for translation.Steps: Ss work individually or in pairs and translate the sentences. Ask two Ss to write th
9、eir translations on the board. Comment briefly on their work with emphasis on the structures of their sentences.Key:1. She slipped out of the house before the others were awake.2. The exact measurements of the room are 3 meters by 2 meters.3. Watch out for sharp bends and adjust your speed according
10、ly.4. She paused on the edge, trying to regain her balance.5. Specific programs of study are tailored to the needs of specific groups.6. Failure to follow the following instructions could result in damage to the phone.7. His hosting job only lasted two seasons while the ratings were high.8.1 sent th
11、em my order, along with a check for $ 100.Hours 6-7:Listening45 minutesTask 15 minutesObjective: Ss can accurately write down ihe missing information.Script & Key:M: Could you give me the size of the printer?W: Yes. If s 15 centimeters high.M: How about its width?W: Its 30 centimeters wide.M: How lo
12、ng is it?W: The length is 65 centimeters.M: By the way, how much does it weigh?W: Its weight is 5 kilograms.Task 210 minutesObjective: Ss can accurately write down the missing information.Script:W: Could you tell me something about your beds, please?M: Of course. What type of bed? We have three mode
13、ls.W: What does Model 3 look like?M: Well, its a double bed. Very popular in fact.W: Whats it made of?M: Wood, and its very comfortable.W: What color does it come in?M: It comes in brown, white or black.W: How much does it weigh?M: Its heavy because of the wood. It weighs about 135 kilograms.W: What
14、 is the price?M:$5I5.Key: Wood; Brown/White/Black; 135kg; $515Task 310 minutesObjective: Ss can accurately write down the missing information.Script:M: Anne, what do you think?W: A pen is always a good ideaI mean, its really practical.M: Yeah. but not very original. You know, I quite like the mouse
15、pads-theyre a good price. The pictures are attractive.W: Yes. We can have our logo on it!M: Exactly. And I was also thinking of the business card case.W: Its a nice little item, uh-huh, but the price, you know wed need hundreds of them. Thafs far too expensive.M: Point taken. So, what about a confer
16、ence bag?W: A conference bag? Its not original, either.M: But just think, wc can have our logo and our contact details on it, and its a free ad. Moreover, its quite practical because people can put all their gifts in it!W: Thafs brilliant!Key:ItemForAgainstpenpracticalnot originalmouse padgood price
17、; attractive; carries the logobusiness card caseniceexpensiveconference baga free ad carries the logo; carries the contact details;practicalnot originalTask 410 minutesObjective: Ss can understand the conversation and choose the points the woman mentions in her description.Script:W: Good morning, si
18、r. Is there anything I can do for you?M: Good morning. Td like to buy a language translator.W: Would you like to have a look at our language translators here?M: Yes, thank you. Well, this one looks very nice. Can you tell me about this model?W: Yes, of course. This model is our latest product. It wa
19、s launched this winter. As you can see, it has an attractive shape. Compared with our other products, it is smaller in size and lighter in weight. It only weighs 80 grams. Its length, width and height are 12cm, 6cm and 3cm respectively. Small enough to put in your pocket, and so light it can travel
20、with you wherever you go. This model has two colors available: white and grey.M: How many words does it contain?W: It contains over 10,00() words in 5 different languages. And you will also find it easy to use.M: Would you please show me how to use it?W: Sure. First select the source language, then
21、type in a word, select the target language, press the button and it gives you an instant translation.M: Oh, its very simple to use. Well, what is worrying me is its after-sales service.W: I can assure you of its quality. We also offer you a two-year warranty.M: How much is it?W: Its $90.1 think this
22、 price is quite reasonable, compared with other products in terms of function and quality.M: OK. Til take this model, in white, please.Key:Language Translator Model (Latest)0 Attractive shape0 Two colors Safe to use0 Attractive shape0 Two colors Safe to use0 Weight: 80 g0 Length: 12 cm0 Width: 6 cm0
23、 Height: 3 cm Power: 40 w 0 Languages: 50 Easy to use Advanced technology0 Reasonable priceTask 510 minutesObjective: Ss can accurately write down the missing information.Script & Key:When describing your product for a business plan, you should start by asking yourself, 4fcWhat product am I selling?
24、” In answering the question, you can explain what the product is and what the product is used for. Then you can list the special points that make your product different from others. More importantly, you should state how your product will benefit customers.The description of your product should clea
25、rly state goals and obisclives. Describe the special points of your product and how or why it will attract customers. Emphasize any special points that you feel will attract customers and explain how and why these points are attractive. Try to describe the benefits of your product from your customer
26、s , point of view. Successful business owners know or at least have an idea of what their customers want or expect from their product. This type of knowledge can be helpful in building customer satisfaction and loyalty.Speaking45 minutesTask 645 minutesObjective: Ss are able to describe any products
27、 (at hand) with the useful expressions. Steps: Ss read Task 6. Ss work in pairs to describe any products at hand to their partners.Suggested Answers:ColorWhat color is your mobile phone?A: Its black. It is my favorite color.ShapeWhat shape is your mobile phone?A: Its square/rectangular.MaterialWhat
28、are the garments made of?A: Our silk garments are made of super pure silk material by traditional skills. FunctionWhat is the machine used for?A: It is used for drilling.Dialog AGood morning. What can I do for you?A: Well, Td like a hat.A: What color do you like?B: I like blue.A: OK, here it is.B: I
29、s it made of cotton?A: No, it isnt.B: Oh. What is it made of?A: Its made of wool.B: I see. Thank you.Dialog BWhats in your bag?A: A bottle and a cup.A: Whats the bottle made of?B: Ils made of glass.A: Whats this bottle for?B: Its fbr milk.A: Whats that cup fbr?B: Its fbr coffee.A: Do you want a cup
30、of tea?B: No. Thanks.Hour 8: Writing45 minutesTask 120 minutesObjective: Ss can get familiar with the style of catalog.Steps: Ss do the task individually. Ss compare with each others answers. Provide help if needed. Present the answers.Key:YiPhoneDisplay 6.5-inch flat-edge OLEDBattery4,100 mAhProces
31、sorYi 88864 MP telephoto,50MPmain,-40 MP monochrome and13MPCamerasultra-wide rear cameras; 13 MP front-facing camerasPrice$ 700 - $ 770Task 225 minutesObjective: Ss know how to write a catalog.Steps: Ss do the task individually. Ss compare with each others answers. Provide help if needed. Present th
32、e answers.SampleA Clock DescriptionA poetic representation of time and those important moments of life that fly away, this unique butterfly clock in black comes in three separate pieces so that you can arrange the butterflies as you like. Perhaps theres a metaphor to be found between the butterflies
33、 and time flying away. This creative timepiece can make a beautiful addition to any household. The three butterflies can be stuck on anywhere on the wall around the clock to make every clock special and unique. It allows you to create the DIY clock you like by switching ihe positions of the butterfl
34、ies. It is powered by batteries, no cables or wiring is needed, and the special texture makes it easy to be cleaned. The perfect decorative clock for any living room, bedroom, studio or cafe makes any room stylish, unique and modern. Your choice of the clock shows your perfect sense of taste and lif
35、estyle.Product Specifications:Material: plasticColor: redPowered by: 1 x AA battery (not included)Size: 3()()mm (Diameter) x 50mmWeight: 0.28 kgHour 9:Mini-project25 minutesObjective: Ss can know how to demonstrate how to use a product.Steps: Grouping. Divide the class into groups. Defining the proj
36、ect. Go through the project with the class and clarify the requirements. You are advised to do it after Ss study Reading B. Timing & cooperation. Give Ss the deadline for completion and guidelines on working together. Remind them that different Ss have different work but everybody contributes to the
37、 project. Selecting an appropriate product is very important in this project. All group members should have their views out. Co-working.1) Ss choose one product.2) Ss search information about the product and specify how to use it.3) Ask two or three groups to present their illustrations to the class
38、.4) Invite other groups to give comments.Self-study Room20 minutesSelf-study Room is designed for students to learn the grammar by themselves and the teacher to give instructions on some difficult and complicated grammar. In this unit, Self-study Room is about Subject-verb Agreement. If time permits
39、, the teacher can organize students to learn this grammar in the class and finish the task 1-2.Unit FocusTeaching procedurescomplexcozycraftdecorationdescendantdig indistractionelegantembodyetiquettefastenflavorfulisolatedkeep pace withlay outlowermeasurementnumerouspricypursueratingrecruitregaintai
40、lorThis unit is arranged for a time span of 9 hours, during which a time limit is suggested for each step. A teacher should never slick to a rigid time plan in teaching, but rather deal with teaching materials more flexibly. Choose the appropriate teaching materials and make necessary adjustments in
41、 accordance with students language proficiency and learning situation.Note that not every step or hour arrangement suggested here is a must in teaching. Mini-project and Self-study Room can be arranged in a flexible way based on the actual teaching schedule. A teacher can make whatever changes he/sh
42、e thinks necessary.Hour 1:Course introduction45 minutesWarming-upTask 1lOminutesObjective: Ss can identify the differences between two products and explain their preferences.Steps: Ask Ss to read Warming-up Task 1Go through the sample with Ss. Get Ss to do the task in pairs, c.g. one student asks qu
43、estions and the other answers. Ask some pairs to role-play their dialogs in front of the class, giving comments when necessary.Task 2lOminutesObjective: Ss know what factors to consider before they buy a product.Steps: Ask Ss to read Warming-up Task 2. Ask Ss to work in pairs to work out the answers
44、 to the questions. Get some Ss to give their answers. Ask the class for different ideas. Comment briefly.Suggested Answers:Before you make a purchase of any product, there are some factors you should consider. Necessity: Do I really need this? Property: Do I really like this? Am I really satisfied w
45、ith the quality, color, shape, packaging, etc.? Price: Do I have any spare money right now? Is it a bargain or is it too much money? Brand: What brand is the best choice fbr my purchase? After-sales service: Docs it come with a warranty? Shipment: How can it be sent to my house?New words in Reading
46、A15 minutesObjective: Ss can gel familiar with the new words and expressions, etc.Steps: Ss listen to the new words and expressions, etc. Ss read the new words and expressions, etc.Notes: For a class with higher English proficiency, the teacher may follow the following steps: Ss preview the new word
47、s and expressions. Ss read the new words and expressions. Ss dictate several important new words and expressions.Discussions before Reading A10 minutesObjective: Ss can get familiar with the new words and expressions, etc.Steps: Ss know something about Reading A. Ss discuss the following two questions:1. What do you know about Chinese traditional customs?2. Have you ever seen any woman in your family wearing qipao? Comment briefly on their work.Hour 2:Reading A45 minutesLanguage points30 minutesParagraph Itre
限制150内