3936国开电大商务英语2历年期末考试（第三题阅读理解判断题）题库（排序考试版）.doc

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1、3936国开电大商务英语2历年期末考试（第三题阅读理解判断题）题库（排序考试版）3936国开电大商务英语2历年期末考试(第三题阅读理解判断题)题库(排序考试版) 试题Business Ethics2021年1月试题 Nowadays， more and more attention is being paid to“business ethics”.But what does it mean?What is the importance of ethics in business? Business ethics is not about personality，though a good p

2、ersonality is valuable.Ethics is the primary element and prerequisite for a successful business.No matter what you do，you should think of business as a matter of integrity.Nowadays，the slip in ethics and the absence of social responsibility，especially integrity，have led to a crisis in business，serio

3、usly influencing social development.Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways.Most people know the importance of business ethics，but still some people dont honor them.We often hear media reports on problems in business，such as

4、adding harmful materials to products.These behaviors cause much damage to consumers，who spend money but do not get quality goods，especially when these modities do great harm to their health.It is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a

5、 few immoral businesses，and their health suffered serious damage as a result.People cant bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished.21.Lack of business ethics has seriously influenced social development.答案T 22.Business is to be

6、 treated with social responsibility and integrity.答案T 23.People who dont honor business ethics are likely to make a profit.答案F 24.People can easily forget those bad behaviors by bad businesses.答案F 25.Recently，people are paying less attention to professional ethics the business world.答案F 试题Dear Sir o

7、r Madam20_年7月试题 We have received an order for US $ 3，20_，000 worth of goods from Delta Co.，Ltd.，1258Hus ten Avenue，New York，U.S.A.，who has given us your bank as a reference.Could you please confirm that they have sufficient funds to cover this amount and that they have a reliable credit rating? We w

8、ould be most grateful for your assistance， and any advice you give us will be kept strictly confidential.A sted and addressed envelope has been included for your reply.Thank you in advance.Sincerely yours， John Taylor 21.John Taylors pany has received US $3，20_，000 worth of goods from Delta Co.，Ltd.

9、答案F 22.The letter is written to a reference bank.答案T 23.John Taylor wants to know if Delta Co.，Ltd.is trustworthy as a corporate partner.答案T 24.The advice that the bank gives wont be kept in confidence.答案F 25.John Taylors pany has paid for the banks reply.答案F 试题Online Shopping20_年7月试题 Daniel is inte

10、rested in Kevins new mobile phone which hes bought on the Inter.Daniel：Hi，Kevin.Youve bought a new mobile phone，havent you? Where did you buy it? Kevin：Oh.yes.I ordered it online three days ago and it arrived yesterday.Have a look， please.Daniel：It looks wonderful!Actually，I have been thinking about

11、 online shopping for a longtime，But，as you know，Im not quite familiar with how to do it andKevin：Its a piece of cake! Ill show you how to do it.First of all，you should find a good e-merce site.Daniel；Such as? Kevin：Such as Amazon.，Ebay.， etc.， which are famous worldwide.In China，Tao bao is the most

12、popular one.Daniel：And then? Kevin：Then，type the name of your desired product in the search bo_ or select the category of the product you would like.Then pare the prices，features and shipping conveniences offered from several sites.If you have any question，you can ask the sellers.Ne_t，add the items

13、to your shopping cart and place the order.After pleting electronic payment，you just wait for the delivery o goods as requested.Daniel：Uh，I think it is time-consuming.Kevin：I somewhat agree with you，but not pletely.As you know，there is so much to choose from and it takes time to make parisons.However

14、，online shops give us the opportunity to shop 24/ 7 and its very convenient for you.Daniel：Great! Maybe from now on，I should try to buy goods online.Kevin：Why not? Go ahead.21.Daniel has been shopping online for along time.答案F 22.Amazon.，Ebay and Tao bao are all famous e-merce sites all over the wor

15、ld.答案F 23.You can pare the prices，features and shipping conveniences offered from several sites if shopping online.答案T 24.There is so much to choose from online shops so it costs our time to make parisons.答案T 25.Kevin believes online shopping offers us more convenience.答案T 试题Product advertising is a

16、n important part of marketing.It aims at increasing sales by making a pro duet or service known to a wider audience，and by emphasizing its positive qualities.A pany can advertise in various ways，depending on how much it wishes to spend.There are different media for advertising including television，r

17、adio，newspapers，magazines，the Inter and direct mail.The design and organization of advertising caigns is usually the job of an advertising agency.A good advertising program tells potential customers why they need the product，how it is used and the benefits derived from its use.A successful program a

18、lso tells the consumer how the product is better than similar offerings by petitors.2021年9月试题 试题Product advertising is an important part of marketing.It aims at increasing sales by making a product or service known to a wider audience，and by emphasizing its positive qualities.A pany can advertise in

19、 various ways，depending on how much it wishes to spend.There are different media for advertising including television，radio，newspapers，magazines，the Inter and direct mail.The design and organization of advertising caigns is usually the job of an advertising agency.A good advertising program tells po

20、tential customers why they need the product，how it is used and the benefits derived from its use.A successful program also tells the consumer how the product is better than similar offerings by petitors.20_年1月试题 Corporate advertising is not directly concerned with increasing the sales of a particula

21、r pro duet or service，but more with the brand image and reputation a pany wants to present to the general public or within an industry.Corporate advertising es in three different types：image advertising，opinion advertising and investment advertising.Image advertising attempts to promote the importan

22、ce of a pany.Opinion advertising presents the impression of doing a public service by addressing the importance of a pany.Investment advertising is designed to attract potential investors.21.Generally，an advertising agency is responsible for designing and organizing a products advertisement.答案T 22.I

23、t is not necessary to consider the budget of an advertisement in choosing a media for advertising.答案F 23.There are only three types of media used in advertising.答案F 24.Product advertising is different from corporate advertising.答案T 25.This passage is mainly about the history of advertising.答案F 试题Shi

24、pping Advice2021年7月试题 August 8，20_ Dear Mr.Anderson， I would like to inform you that the follog consignment has been shipped.Details of the shipment are below：Shipper：Far East Logistics Co.Ltd Room 1205， JIN YUAN TOWER， No.168， JIN SHUI ROAD， QINGDAO TEL：0532-82732189 FA_：0532-82732190 Contact perso

25、n：Ms.Li Hua hua Vessel/voyage：Pacific 041P Port of loading：QINGDAO DEP：August 6 ， 20_ Port of discharge：SANFRANCISCO ETA：August 28 ， 20_ Final destination：SEATTLE， USA No.of packages containers：1000 CTNS lined with foamed plastic in 140STD CTNR Weight(Kilos)：3214.0KGS Container No.：CE500001 Seal No.

26、：ST211 P.O.No.：TD9990 Item：Air conditioners，HSU-12HQA/R2-DB Quantity：1，000 pieces We have enclosed the mercial invoice，copy of B/L，packing list and e_port permit for your preparation for payment and collection of goods.Yours sincerely， Lin Han_ue (Ms) Logistics Officer 21.The letter is to inform Mr.

27、Anderson that his consignment has been shipped.答案T 22.The shipper of the consignment is Li Hua hua.答案F 23.The final destination of the consignment is San Francisco.答案F 24.The items in the container are air conditioners and TV sets.答案F 25.The mercial invoice，copy of B/L，packing list and e_port permit are enclosed for preparation for payment and collection of goods.答案T 第 6 页 共 6 页