电子商务实验课程教学大纲英文版（会计）.docx

《电子商务实验课程教学大纲英文版（会计）.docx》由会员分享，可在线阅读，更多相关《电子商务实验课程教学大纲英文版（会计）.docx（23页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、Syllabus of the Experiment Course Electronic CommerceExperiment Course NameElectronic CommerceCourse CodeExperimentCoursesTotal Credits1.0Total Number of Experiments18Compulsory 18OptionalTotal CourseHours32ExperimentHours32PrerequisitesFundamentals of Computer CultureTarget MajorAccountingMoral Edu

2、cation and Character Cultivation.Through the study of E-commerce theory and technology, we can have a comprehensive understanding of E-commerce related knowledge. Through the explanation of E-commerce development process and theory and technology process, we can understand each stage of E-commerce d

3、evelopment. Through typical cases of E-commerce enterprises, we can understand how successful E-commerce enterprises overcome the obstacles. It helps students to establish scientific thinking methods and set up the brave spirit. Teaching is based on the research work of outstanding contributors. It

4、integrates the education of socialist core values into the teaching content and the whole teaching process. It highlights value leading, knowledge imparting and ability training. It helps students to correctly understand the law of E-commerce, understand the essence of E-commerce, accurately grasp t

5、he Internet thinking, theory and method of E-commerce, and master the skills of E-commerce application.Experimental Teaching Objectives：Through the study of this course, students qualities, skills, knowledge and abilities obtained are as follows：Objective 1. Understand and master the theory and meth

6、od of e-commerce (supporting for graduation requirements index 11.1)Objective 2. Inspire and gradually cultivate Internet thinking (supporting for graduation requirements index 11.1)Objective 3. Master the skills of e-commerce application (supporting for graduation requirements index 7.1)Objective 4

7、. Lay the foundation of applying E-commerce for innovation and entrepreneurship (supporting for graduation requirements index 9.1,9.2,11.1)10Table2requires mastering how to insert the image, how to use the clip art library, how to set theimage attributes, includingchanging the image, setting the hyp

8、erlink, setting the image type, setting the layout and size, how to decoratethe image, including building the hotspot, writingon the GIF format image, making the GIFimage transparent, eroding the image, etc.ComprehensiveThe experiment requires to master the creation methods of tables, including inse

9、rting tables, drawing tables,Compulsory1、3、4mastering the editing methodsof tables, includingselecting tables, setting the titleand titleattributes of tables, masteringthe attribute settings of tables, including setting the attributes of tables and cells,splitting and merging cells, adjusting the si

10、ze of tables or cells,mastering themutualconversion between tables and texts, how touse tables to layout webpages.11Frame2ComprehensiveThe experiment requires mastering the new save and open of the frame, including new frame, saveCompulsory1、3、4frame, open frame, mastering the editing of theframe, i

11、ncludingselecting the currentlyactive frame, changing thesize of theframe, splitting theframe, deleting theframe, mastering theattribute setting of theframe, including setting theattribute of the frame, setting the attribute of the frame webpage, etc.12Form2ComprehensiveThe experiment requires maste

12、ring the creation method of form field, including creating radio button, creatingCompulsory1、3、413Security management1text box, creating check box, creating pull-down menu, creating common button, understanding the setting method of form handler, including specifying form handler, customizing defaul

13、t form handler, mastering the use method of form wizard, etc.ComprehensiveExperiment requires understanding and mastering the encryption principle and technology of files, mastering the encryption and decryption operation, Base64 coding and decoding the source files, and encrypting and decrypting th

14、eCompulsory1、3、4files with symmetric encryption method.14Dynamic effects and components1ComprehensiveExperiment requires to master the insertion method of dynamic effects and components, including the insertion of dynamic effects, interactive buttons, subtitles, video clips, background music, etc.Co

15、mpulsory1、3、415Styles, wizards, and templates2ComprehensiveThe experiment requires to understand the use of style sheets, including the use of external style sheets in web pages, the use of themes, the use of wizards and templates, including the use of form wizards provided by webCompulsory1、3、4page

16、 editor to create a web page, the use of template confirmation form provided by web page editor to create a web page, user-defined templates, etc.16Static web page comprehensive application2ComprehensiveThe experiment requires to understand the principles of web design and production, master the des

17、ign and implementation of the website, and complete the design and implementation of a game website, including the creation of the website and the design of the homepage layout. The design of the homepage should reflect theCompulsory1、3、417Python access database2content and characteristics of the wh

18、ole game website, and can give play to creativity and imagination.This experiment makes full use of the characteristics of the table to layout the home page, create a blank home page, set the title, make game columns in the home page, make related link sites in the home page, insert dynamic content

19、in the home page, set related links, save the home page, etc.ComprehensiveThe experiment requires mastering Python basic syntax, learning basic program operation, initiallyCompulsory1、3、4establishing program thinking and object-oriented program ideas, and being able to use Python to complete the int

20、erface program to access database. Master database operation related technologies, write SQL statements to access database operation, and be able to carry out data interaction between Python and database.18Comprehensive application of dynamic web page2ComprehensiveWe can improve website functions th

21、rough static webpage, Python and database.The static webpage part completes hyperlink of each webpage column,Compulsory1、3、4including homepage and linked webpage, such as game strategy, game patch, game secret technology, Hgame Q & A”， game hard power, comprehensive website, game special website, Th

22、e dynamic web page includes Python access the database to complete the interactive of the website, such as the member login function.Note:Fill in “comprehensive, designing, verification and demonstration1* in the experiment type, which refers to comprehensive experiment, designing experiment, verifi

23、cation experiment and demonstration experiment, respectively.Comprehensive experiment refers to the experiment involving the comprehensive knowledge of the course or related knowledge of the course.Designing experiment refers to the experiment in which the students design the experiment scheme and c

24、omplete it by themselves based on the given experimental objectives and experimental conditions.Verification experiment refers to an experiment conducted to verify whether the knowledge or hypothesis is correct after a certain understanding of the research object is achieved or a certain hypothesis

25、is put forward.Demonstration experiment refers to the experiment performed by the teacher in line with the teaching content.Experiment Assessment and Achievement EvaluationCourse Objectives (Indexes)Assessment ContentAssessment Formats and Proportion ( % )GradingExperimentPreparationExperimentAttitu

26、deOperationAbilityAnalysisAbilityExperimentReportProportion(%)Objective 1(Index 11.1)Experimental projectsl-1815Objective 2(Index 11.1)Experimental projects47Objective 3(Index 7.1)Experimental projectsl-1874Objective 4 (Index9.1,9.2,11.1)Experiment 1: writing the researchreportofE-commerce IT soluti

27、on. Experiment 4: presentation, website construction and implementationofE-commercewebsiteplanning.4Total10()Experimental Textbooks and BibliographyTextbooks：1. Yang JianZheng. Foundation and application of E-commerce (10th Edition)M. Xian: Xian University of Electronic Science and Technology Press,

28、 2017.2. Gu Xiaolin. Basic experiment of E-commerce. Electronic textbook, 2020.Bibliography：1. AliExpress University. AliExpress treasure codeM. Beijing: Electronic Industry Press, 2020.2. Hu Dongshen. Tmalls online shop practical treasurefM. Beijing: Beijing United Publishing Company, 2020.Reading

29、Materials： NoSupporting forGraduationRequirementsCourseObjectivesGraduationRequirementsIndices and Contents Supporting for Graduation RequirementsExperiment ContentIdeological and Political IntegratedLevel ofSupportIndicesContentsObjective 111. Innovationand entrepreneurshipIndex 11.1:Innovation and

30、 entrepreneurship11-1.Master the basic theory and technological innovation, and have the comprehensive ability to design, plan, operate and control projectsExperiment1-18HObjective 211. Innovation and entrepreneurshipIndex 11.1:Innovation andentrepreneurship11-1.Master the basic theory and technolog

31、ical innovation, and have the comprehensive ability to design, plan, operate and control projectsExperiment 4HObjective 37. Toolapplication capabilityIndex 7.1: Toolapplicationcapability7-1.Master basiccomputer operation and application, and be able to carry out computer program design and system ma

32、nagement independentlyExperiment1-18HObjective 49.Communication skills11. Innovation and entrepreneurshipIndex9.1,9.2: Communication skills11.1: Innovation andentrepreneurship9-1.Strong communication skills 9-2. Strong written and professional communication skills 11-1.Master the basic theory of tec

33、hnology innovation, and have the comprehensive ability to design, plan, operate and control projectsExperiment1-18LMHSummary ofExperimentalProjectsNo.Experiment NameExperimentHoursExperimentTypeAbstractCourseTypeSupportingExperimentalTeaching Objectives1E-commerce system planning and design2Comprehe

34、nsiveThe experiment requires to understand and master the planning and design of E-commerce system, have the ideas and methods of E-commerce system planning and deign, and have the ability to query, compare, analyze and make decisions on E-commerce solutions.Through the introduction of IT companys E

35、-commerce solution, students are required to complete the research report of IT companysE-commerceCompulsory1、3、4solution.2Establishment of onlinestores and processing ofnetwork information2ComprehensiveThe experiment requires to master the method of establishing B2C online shop and network informat

36、ion processing, collect the purchasing information by using www network tools, grasp the method of editing information on the website and publishing business information.Compulsory1、3、43Development and design of wechat small program2ComprehensiveThe experiment requires to understand the advantages o

37、f wechat applet compared with service number and H5, and the role of wechat applet in marketing promotion, brand presentationCompulsory1、3、4function substitution, user entry advantage, cost structureadvantage, understand thetheory and method ofwechat smallprogram development and design, grasp thefun

38、ction of wechat small program, master the process of wechat smallprogram design, and master the steps of wechat small program development.4E-commerce websitebusiness plan1ComprehensiveExperiment requires to understand the characteristics ofE-commerce entrepreneurship, be familiar with the process of

39、 E-commerce website entrepreneurship, master the basic skills required byCompulsory1、 2、 3、 4E-commerce website entrepreneurship, and master the writing method of E-commerce website entrepreneurship plan.5Web editing software1ComprehensiveExperiment requires to understand the status and function of

40、web development and design software, the types and characteristics of web development and design software, understand the relationship between web site and web page, take a web development and design software as an example, master the start and exit of web development software, master the opening, n

41、ew construction andCompulsory1、3、4closing of Web site, and master how to make a simple web page.6Preliminary use of editor2ComprehensiveThe experiment requires to be familiar with the appearance, basic functions and purposes of the web page development software editor, to master the text editing, te

42、xt typesetting, hyperlink and editing in the web page development software editor, to be familiar with and master the setting of web page properties and multi-level lists, to view web pages in different views, and the toolbar functions of the editor.Compulsory1、3、47Network marketing1ComprehensiveExp

43、erimentCompulsory1、3、4requires tounderstand themethod ofnetworkpromotion andthe principle ofnetwork researchof networktrading platform,master themethod ofnetworkresearch, befamiliar with thefunction ofnetwork platformof networkresearch, graspthe process ofnetworkresearch,including thedetermination o

44、fthe subject ofnetworkresearch,question design,preparation andrelease ofquestions,answercollection, andanalysis of theresults ofquestionnaireresearch.8Resource manager1ComprehensiveExperiment requires understanding the wizard and template of the network editor software, mastering the use of various view modes of explorer, being fami