3936国开电大商务英语2历年期末考试（第三题阅读理解选择题）题库（分学期版）.doc

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1、3936国开电大商务英语2历年期末考试（第三题阅读理解选择题）题库（分学期版）3936国开电大商务英语2历年期末考试(第三题阅读理解选择题)题库(分学期版) 2021年9月试题及答案 We are disointed to learn from your letter of March 15that50out of the 3000 cartons of Herbs supplied to your Order No.DF-3 were found deteriorated on arrival at the port of destination.We have been e_porting

2、 Herbs for many years.All our goods were carefully inspected before shipment by China modity Inspection Bureau and were found to be of standard quality， and enjoy a good reputation on international markets.But for any possible deterioration for which we are found liable， we shall always be ready to

3、pensate.For this particular transaction， however， we have to point that the goods were in good condition when shipped， which was clearly stated in the clean Bill of Lading.We， therefore，are certain they were damaged or stained through careless handling while in transit， or they were put in the open

4、and damaged by rain.Should you wish to place an order for a new batch of 50 cartons to makeup for your deteriorated goods， please let us know and we will be willing to do so.Yours faithfully， Tom White 26.Why does Tom White feel disointed? A.50out of the 3000 cartons of Herbs supplied were found det

5、eriorated.B.He received a plaint letter from the client.C.The goods were delivered late.答案A 27.How were all the Herbs before shipment? A.They were found deteriorated.B.They were found to be of standard quality.C.They were found in poor quality.答案B 28.Is Tom White willing to pensate the loss of the c

6、lient? A.No， he doesnt think it is his fault.B.No， he thinks the transportation pany should pensate.C.Yes，he is willing to pensate for their loss.答案C 29.Which might not be the reason of the damage? A.Toms pany didnt inspect it clearly.B.They were damaged or stained through careless handling while in

7、 transit.C.They were put in the open and damaged by rain.答案A 30.How will Toms pany makeup for the Herbs damaged? A.They will send all the goods again.B.They will ask the insurance pany to pensate.C.They will ask the client to order another 50 cartons.答案C 2021年7月试题及答案 Product Advertising Product adve

8、rtising is an important part of marketing.It aims at in er easing sales by making a product or service known to a wider audience， and by emphasizing its positive qualities.A pany can advertise in various ways， depending on how much it wishes to spend.There are different media for advertising includi

9、ng television， radio， newspapers，magazines，the Inter and direct mail.The design and organization of advertising caigns is usually the job of an advertising agency.A good advertising program tells potential customers why they need the product， how it is used and the benefits derived from its use.A su

10、ccessful program also tells the consumer how the product is better than similar offerings by petitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service，but more with the brand image and reputation a pany wants to present to the general publi

11、c or within an industry.Corporate advertising es in three different types：image advertising， opinion advertising and investment advertising.Image advertising attempts to promote the importance of a pany.Opinion advertising presents the impression of doing a public service by addressing the importanc

12、e of a pany.Investment advertising is designed to attract potential investors， 26.Generally speaking， whats an advertising agency responsible for? A.Telling customers what they need to buy.B.Emphasizing positive qualities of products.C.Designing and organizing advertisements for customers.答案C 27.pan

13、ies can choose how to advertise their products according to_.A.their product quality B.their advertising budget C.customers likes and dislikes 答案B 28.A good advertising program can tell people_.A.how they can benefit from using the product B.where the product is produced C.how the product is differe

14、nt 答案A 29._is more interested in increasing the sales of products.A.Product advertising B.Successful advertising C.Corporate advertising 答案A 30.Corporate advertising aims to buildup the panys general_.A.sales volume B.positive qualities C.image and reputation 答案C 2021年1月试题及答案 Electronic Banking Elec

15、tronic banking， ore-banking， has radically changed the way customers can do banking.Before e-banking， if you wanted to check an account balance， you physically had to go to the bank branch.Now there are many banking methods available.ATM s have bee very useful because they allow you to check balance

16、s，make deposits，withdraw funds and transfer money.Telephone banking enables you to conduct electronic funds transfer， check balances and pay bills.Mobile banking functions nearly the same as telephone banking， e_cept that information is carried by Short Message Service.Online banking provides you wi

17、th many more services.They include changing account details like address and password， arranging bill payments， vieg transactions and transferring money between accounts.It is important to protect your personal information when banking online.You should clear your cookies after each banking session，

18、 and make sure that your password is long enough to prevent it from being easily hacked.26.How did people check how much money they had in their bank account before e-banking? A.They telephoned the bank.B.They wrote to the bank.C.Whey went to a bank to check it.答案C 27.There are banking methods menti

19、oned in the passage.A.3.B.4.C.5.答案B 28.According to the passage， you can through telephone banking.A.change account details B.make deposits C.conduct electronic funds transfer 答案C 29.Mobile banking provides online banking.A.more services than B.as many services as C.the same services as 答案A 30.How c

20、an we protect our personal information when we conduct online banking? A.We can clean the puter whenever we use it.B.We only check our own account balances.C.We can set longer password to make it difficult for hackers.答案C 20_年7月试题及答案 Business Ethics Nowadays， more and more attention is being paid to

21、“Business Ethics”.But what does it mean?What is the importance of ethics in business? Business ethics is not about personality， though a good personality is valuable.Ethics is the primary element and prerequisite for a successful business.No matter what you do， you should think of business as a matt

22、er of integrity.Nowadays， the slip in ethics and the absence of social responsibility， especially integrity， have led to a crisis in business，seriously influencing social development.Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways.Mo

23、st people know the importance of business ethics， but stil some people dont honor them.We often hear media reports on problems in business， such as adding harmful materials to products.These behaviors cause much damage to consumers，who spend money but do not get quality goods， especially when these

24、modities do great harm to their health.It is difficult for people to forget the case in which some children consumed unsafe mlk powder produced by a few immoral businesses， and their health suffered serious damage as a result.People cant bear this kind of behavior and the businesses responsible must

25、 be closed down and the related personnel be punished.26.Whats the primary ponent for a prosperous business? A.Good management.B.Reliable credit status.C.Business ethics.答案C 27.What is the influence of losing integrity? A.It hinders social development.B.It worsens the panys reputation.C.It reduces p

26、eoples trust between each other.答案A 28.What is peoples attitude towards business ethics? A.All people pay attention to business ethics.B.Lots of people know its importance but some still dont honor it.C.Most people attach importance to it and follow it.答案B 29.Which of the follog items is NOT mention

27、ed in this passage? A.Nowadays， the absence of ethics， especially integrity has led to a crisis in business world.B.Manufactures immoral behaviors do little harm to consumers.C.Media is very important for people to know more about modities.答案B 30.What is the authors attitude toward immoral behaviors

28、 in business? A.Critical.B.Affirmative.C.In different.答案A 20_年1月试题及答案 Bob：Weve undertaken so many changes over the past few months.Id like to know how things are shaping up.John：There have certainly been some challenges， but Id say were on track to hit our targets for the years end.Bob：Where do you

29、think our greatest advantage lies in our petition? John：Were taking advantage of the economies of scale.Weve been able to reduce our price point， which gives us the advantage over the petition in pricing.Bob：Ournewsupplychainhasreallybeenpushedbythemanagement.Were also thinking about e_panding this

30、strategy to other segments of the market.John：Its been tough on our petition， they just cant keep up.Not only that， but our uniqueness(独一无二性) is finally being perceived by a wider audience.Bob：Our breadth really cant be beat.Marketings also been doing e_cellent job on getting that message out.John：O

31、ur sportswear line bines durability(耐久性)， uniqueness and fort-at an incredibly affordable price.Cant beat that! Bob：Were also taking advantage of social media， such as the ， and other social working tools to get the message out.Its a new territory(领域) ，but we need to continue to hone that message.Jo

32、hn：Social media is an entirely new game.Marketings brought in some consulting specialists to help us take advantage of these new technologies.21.How is the pany doing currently? A.Rather badly.B.Rather well.C.Moderately well.答案B 22.Where does the greatest advantage lie in their petition? A.New marke

33、ting schemes.B.Wide range of activities.C.Economies of scale.答案C 23.What quality of the pany is being perceived by a wider audience? A.The panys quality.B.The panys growth.C.The panys uniqueness.答案C 24.What tool is the marketing department using to get their message out? A.Social media.B.Sportswear.

34、C.Marketing chain.答案A 25.What steps has the marketing department taken to improve their understanding of social media? A.It has created a new job for social media.B.It has consulted some consultants.C.It has ignored social media.答案B Far East：Logistical Solution June 1， 20_ Dear Mr.Anderson， We recia

35、te very much the cooperation you have always e_tended to us.I provide more information below about our pany and the services we offer for your reference.Far East is a specialist logistics service provider.We operate in sectors of merce and industry where fle_ible solutions are required.Were fle_ible

36、 adaptable and innovative.Everything we do is about your business.We will tailor our services to your e_act needs， or provide a unique solution.An e_le of a recent action was the delivery of sandbags to Rowlands Castle this week.Our customer urgently required the delivery due to the local flooding.A

37、lso，the customer worked nights， so we had to make the delivery fit with her work schedule.To make it more manageable， we divided the sandbags on to two pallets.On arrival， our staff parked in one foot deep water and assisted the customer with placing the sandbags so that they sped her property from

38、being flooded.Needless to say，our customer was very hy with the quality of service.The fact is that we care about our customers and we are passionate about cur services.Thank you for your attention.Yours sincerely， Lin Han_ue(Ms.) Logistics Officer 26.Lin Han_ue thanks Mr.Anderson_.A.for his kindnes

39、s B.to get more help C.for their joint work 答案C 27.Far East is a specialist logistics service provider which_.A.works at night B.is fle_ible， adaptable and innovative C.provides information 答案B 28.The customer urgently asked them to deliver the sandbags_.A.because they care about the customers busin

40、ess B.because they can split down the sandbags into two pallets C.to s her property from being flooded 答案C 29.They divided the sandbags on to two pallets_.A.to make the delivery fit with the requirements B.because they are too heavy C.to make it easy to handle 答案C 30.The main purpose of the letter i

41、s to show that_.A.Far East cares about their customers and they are passionate about their service B.their customers are very hy with the quality of service C.an e_le of their latest actions 答案A 20_年7月试题及答案 Personal Ine Ta_ Rate Personal Ine Ta_ Rate(monthly) (Valid from Sept.1， 2021) bracket gradin

42、g ta_ rate (TR) simple coefficient(SC) 1 less than 1， 500 3 0 2 1，500-4，500 10 105 3 4，500-9，000 20 555 4 9，000-35，000 25 1005 5 35，000-55，000 30 2755 6 55，000-80，000 35 5505 7 Over 80， 000 45 13505 Note：Ta_=(ine一3500)_TR-SC The above table shows individual ine ta_ in China.The ta_ free threshold is

43、 3， 500 RMB per month.The ta_ rates are divided into 7 brackets.The lowest rate is 3for ine between 3， 501 and 5， 000， while the highest rate is 45for ine over 83， 500.Therefore，the higher our ine is， the more ta_ we should pay.Ta_， which can be used in public services such as education， road constr

44、uction， public health and soon， is very important to our country.As we all know， ta_ makes up a great part of our countrys revenue， and the development of our country depends on it.From what has been discussed above， we can see that it is everyones legal duty to pay ta_ because ta_es contribute to t

45、he country and create benefits for everyone.Those who try to evade ta_ation are sure to be punished.In short， paying ta_is our responsibility to society.26.If your ine is3450RMBa month， the ta_ rate for you is_.A.zero B.10 C.3 答案C 27.Ta_ rate for ine over 85000 is_.A.different B.the same C.increasin

46、g 答案B 28.Countries depend_on ta_ for their revenue.A.greatly B.slightly C.somewhat 答案A 29.Ta_es contribute to_and the country.A.personal ine B.public services C.peoples responsibilities 答案B 30.It can be inferred from the te_t that the author_.A.supports the idea of paying necessary ta_ B.doesnt want

47、 to pay his ta_ ne_t year C.sometimes evades ta_ation 答案A 20_年1月试题及答案 Roles and Functions of Banks The roles and functions of banks have changed over the years.Today the services that a bank offers depend on the type of bank and the country.Many of the larger banks may deal in financial instruments

48、such as share certificates， certificates of deposit， and bills of e_change.A financial instrument is a legal document.It shows that money has been lent or borrowed， invested or passed from one account to another.Some banks also offer online banking and insurance to their customers.However， one of the basic functions of a bank is to provide services related to the storing and management of money.These services