1月1378国开电大本科管理英语3期末考试试题及答案.docx
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1、1月1378国开电大本科管理英语3期末考试试题及答案2020年1月1378国开电大本科管理英语3期末考试试题及答案 一、交际用语(每小题2分,共10分) 1-5题:选择正确的语句完成下面对话,并将答案序号写在答题纸上。1. How did you find your visit to Qingdao, Joanna? _ A. Oh, wonderful indeed. B. I went there alone. C. A guide showed me the way. 答案A 2. Im dog tired. I cant walk any further, Tommy. _, Jenn
2、y. You can do it. A. No problem B. Come on C. No hurry 答案B 3. Would you like some more beer? _,please. A. Just a little B. No more C. Ive had enough 答案A 4. Are you going on holiday for a long time? _ A. It was a long time. B. Two weeks ago. C. No. Only a couple of days. 答案C 5. Hurry up! If the fire
3、spreads to the stairs, it could block our way out! _This is no time for talking. A. Better not. B. Wed better call 911. C. Youre right! 答案C 二、词汇与结构(每小题2分,共30分) 6-20题:阅读下面的句子,从 三个选项中选出一个能填入空白处的正确选项,井将答案序号写在答题纸上。6. In Beijing, the best season in a year is probably_autumn. A. late B. later C. latter 答案
4、A 7. I am_your early coming. A. looking forward to B. looking forward C. look forward to 答案A 8. Who should be responsible for the accident? The boss, not the workers. They just carried out the order_. A. as are told B. as told C. as they told 答案B 9. Im going to have a_with Mark about this issue tomo
5、rrow. A. speech B. sentence C. word 答案C 10. _is known to all, too much fat causes heart problems. A. It B. As C. Just as 答案B 11. The products of this company are always_to standard, they have very strict quality control process. A. close B. down C. up 答案C 12. I didnt finish my homework. Neither_. A.
6、 did he B. didnt he C. he did 答案A 13. Lets discuss these problems at the meeting,_? A. do we B. shall we C. will you 答案B 14. John as well as Mike_just been back f rom an important meetmg. A. have B. has C. had 答案B 15. Can you tell me how_to the railway station, please? A. getting B. got C. to get 答案
7、C 16. I_to know how often the bus n,ms during .rush hours. A. occur B. happen C. take place 答案B 17. He gave up his study in college in_. A. bundle B. despair C. ash 答案B 18. Not only_many cars built in the 1970s ugly and poorly designed, they also became very unreliable after 40-50 thousand miles. A.
8、 was B. are C. were 答案C 19. Our new school building is_construction. A. under B. in C. for 答案A 20. Proper controls that should_developed as part of routine safety procedures were not in place. A. has been B. have been C. be 答案B 三、阅读理解(每小题4分,共40分) 21-25题:阅读下列短文,从A、B、C三个选项中选出一个正确答案,并将答案序号写在答题纸上。Passag
9、e 1 Without good budget management, you are likely to overspend on marketing accidentally. Here are three steps that help to make a good marketing budget. Step 1 : Organize financial information The first step is to be clear of your current financial situation. You need to know how much money your c
10、ompany makes monthly and the changes that might arise in the future. Although income flows change throughout the year, you must organize the information based on reliable revenuethe minimum amount of money your company makes each month. A realistic budget plan will always focus on the income that ex
11、ceeds the expenses, not the total revenue that comes in. When you have determined the amount of disposable income available for the company, you should determine where the money will go. Step 2 : Determine where you want to spend marketing funds After you know the total amount available to spend on
12、marketing, the next step is how you plan to spend that money. Three main factors decide how you spend marketing funds: the budget amount, your past experiences, and where you can reach the right audience. You will start organizing how to spend the funds based on the amount. Besides, you need to cons
13、ider the strategies that have worked in the past. Also, you need consider which marketing channels will allow you to reach the right audience. Step 3 : Assess data and make appropriate changes The final step in building a good marketing budget is the analysis of the plan and any changes that may imp
14、rove revenue. Ultimately, marketing is designed to bring in extra revenue. If the activity does not bring in any additional revenue over its cost, then it is better to change strategy and try something else. Assessing the data is a vital part of creating an effective marketing strategy. Evaluation b
15、egins with comparing past performance to the performance after marketing the product or services. However, a good budget alone is not enough. You have to take action and remain committed to following through your plan. By keeping the budget in mind when you make decisions, you will have the opportun
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