国家开放大学电大一网一平台《商务英语2》一体化考试机考形考任务1及2题库答案.docx

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1、国家开放大学电大一网一平台商务英语2一体化考试机考形考任务1及2题库答案形考任务1题库一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最正确选项。试题1As you know, I m not quite familiar with how to shop online.-It s a piece of cake! I 11 show you how to do it.选择一项：A. First of all, you should find a good e-commerce site.B. Next, add the items in your shoppi

2、ng cart and place the order.C. Then compare the prices and features of the goods you like.试题2I think we can use two or more kinds of media together in an advertising campaign.选择一项：A.It s true. Two is always better than one.B. That9 s quite right. We can attract more people.CIt s great idea. We need

3、to put in more money then.试题3Morning, Daniel. Today I d like to discuss the promotional events of our products with you.选择一项：A. Hi, I agree with what you have just said.B. Good morning, Kevin. Nice to meet you, too.C.Ok. I think we should draw up a thorough plan, first.试题4It can be aimed individuals

4、 with select surfing behavior.选择一项：A. toB. inC. at试题5In my opinion, the first thing is what tools we should use. (考点：不定式结构的用法)选择一项：A. to be discussedB.discussedC.discussing试题6二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最正确选项。Development of Online MarketingWith the introduction of the Internet, there came ma

5、ny changes to the way a company might carry out a marketing strategy. About ten years ago, we shopped only at local stores in the market place using cash. Now a new world has been opened up to people around the globe through the World Wide Web. We are able to browse the fanciest shops in the world f

6、rom home, “virtually” that is. The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. Increasingly, online marketing is no longer just an option. It is a necessity.Online marketin

7、g is an electronically-based industry. In short, it refers to the conducting of business through the Internet. It is a way of buying and selling goods and services, and negotiating trade through digital communications.Online marketing allows businesses to reach a wider market while cutting costs, sa

8、ving time and eliminating tons of paperwork. Most online retailers ask the customers to pay with a credit card. Regular buyers are issued electronic or digital signatures which are protected by passwords, enabling them to transact business securely via Internet.Online marketing is still in its early

9、 stages, as problems such as how to deal with credit card fraud on the Internet still have to be dealt with. But its future looks rosy. With the development of computer technology, e-commerce will inevitably become a “must in our everyday lives. There is no doubt e-commerce has come of age.1. change

10、d the way a company might carry out a marketing strategy over the past10 years.()A. The InternetB. Local storesC. The consumers2. What does “virtually” mean in Paragraph One?( )A. In reality.B. By means of a computer.C. Safely.3. Which of the following advantages of online marketing is not mentioned

11、?()A. Reach a wider market while cutting costsB. Save time and eliminate paperworkC. Increasing trust between traders and buyers.4. What problems are still outstanding in online shopping?()A. Cutting costs.B. Credit card fraud on the Internet.C. Eliminating paperwork.5. Which is the author s attitud

12、e towards online shopping?()A. Our shopping was only done at local stores on the high street, using cash.B. Online marketing refers to the conducting of business through the Internet.C. Undoubtedly the era of e-commerce has arrived.一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最正确选项。试题1Great! Maybe from n

13、ow on, I should try to buy goods online.选择一项：A. I think you need to be a little bit slower.B. Thats all right. Whatever!C.Why not? Go ahead. Just give it a try.试题2Morning, Daniel. Today I d like to discuss the promotional events of our products with you.选择一项：A. Hi, I agree with what you have just sa

14、id.B. Good morning, Kevin. Nice to meet you, too.C.Ok. I think we should draw up a thorough plan, first.试题3一Uh, I think online shopping is very time-consuming.选择一项：A. Why do you want to wait and shop in a long line?B. I somewhat agree with you, but not completely.C. Thank you for your time to be wit

15、h me for the weekend.试题4Consumers can t digest too much information on a web page, resulting low rates of return.选择一项：A. withB. inC. at试题5I know personal selling is also a very effective tool for building buyers confidence.选择一项： A. toB. upC. with试题6二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。1. Actually, 1 have

16、 been thinking about online shopping for a long time.()A.事实上，很久以前我就已经考虑过网上购物了。B.事实上，我一直考虑网上购物已有很长时间了。C.事实上，我正在考虑长时间网上购物。2. Increasingly, online marketing is no longer just an option. It is a necessity.()A.网络营销愈来愈不再只是一个选择。它是一种必然。B.网络营销不久是一个选择。它是必然的选择。C.网络营销不仅是日益的选择。它是必然的需要。3. Online shops give us the

17、 opportunity to shop 24/7.()A.网上购物为我们提供了去24-7商店购物的机会。B.网上商店为我们提供了 7天24小时的购物机会。C.网上商店为我们提供了一周7天、一天24小时地全天候购物机会。4. The rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. ()A.消费者涌向网店购物的行为已经表现出了网络营销的不断增长。B.消费者的网购热潮说明越来越多的消费者接受网络营销。C.消费者抢购网店显示出他们非常接受日益增长的网络营

18、销。5. Online marketing saves time and can be delivered anytime, anywhere. ()A.线上销售抢回了时间，可以在任何时间快递到任何地点。B.在线营销节省时间，可以随时随地发送快递。C.在线营销节约时间，可以随时随地传输信息。形考任务2题库一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最正确选项。 试题1It seems that the sales volume has not reached our objective.选择一项：A. Thank you very much about it

19、.B. It doesn, t matter too much.CIt s true. I m sorry about that.试题2We are now looking for agents to cover southern China.Excellent.选择一项：AI m very familiar with the market there.B. We are full of confidence in the Chinese market, too.C.Our target markets are large corporations and government agencie

20、s.试题3一Ok, what are your initial thoughts on our computers in China? Is there a market?选择一项：A.There is a computer shop around the corner to the right.B. Our current agent agreements are broken up into regions.C. I am very optimistic about the market opportunities in China.试题4When data , it has to be

21、analyzed to decide what it all means.选择一项：A.had been collectedB.has collectedC.has been collected试题5As it is known that the aim of every business is to make profit as possible.选择一项：A. as manyB. as muchC. more试题6二、阅读理解：阅读下面的短文，根据文章内容进行判断，选“T”错误选“F”。Principles of MarketingMarketing is the part of your

22、 business where money is made. In order to succeed in business, the following two principles of marketing should be kept in mind.First, customers are the mainstay of any business. Attracting customers to a business makes the difference between succeeding and failing. Therefore, the business needs to

23、 direct all activities towards satisfying the customersneeds. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently. Undoubtedly they are likely to talk to other potential customers.Another principle for a business is that profitable sales

24、volume is more important than maximum sales volume. The profitable sales volume is the volume of sales that actually will earn a business the most profit. And the maximum sales volume simply refers to the biggest sum of retail sales. Since the aim of most businesses is to make as much profit as poss

25、ible, businesses value profits more than the volume of sales. A large volume of sales may result in a low profit margin, therefore, it is important for marketers to focus on their profitable sales volume.Decide if each of the following statement is TRUE (T) or FALSE (F).1. In order to succeed in bus

26、iness, three principles of marketing should be kept in mind. (F)2. If customers are satisfied, they will be likely to encourage more people to buy the products or services. ( T)3. The profitable sales volume is the volume of sales that will bring a business profit. (T)4. The maximum sales volume ref

27、ers to the biggest sum of retail sales. ( T )5. Profitable sales volume is as important as the maximum sales volume. ( F)一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最正确选项。试题1But why is it so much higher in this market?选择一项：A.I don, t think I can follow the course.B. Sometimes things don t go as expected

28、.C.There are many rich people in this area.试题2I wonder if you are able to offer market exclusivity for all of China?选择一项：AI d love to go to the supermarket with you if I have the time.BI m not surprised to hear that about the huge market in China.C. Thank you for your interest in representing our pr

29、oduct.试题3一Ok, what are your initial thoughts on our computers in China? Is there a market?选择一项：A. There is a computer shop around the corner to the right.B. Our current agent agreements are broken up into regions.C. I am very optimistic about the market opportunities in China.试题4Sometimes it over ha

30、lf the total time spent on a research problem.选择一项：A.takes upB.takes offC.takes on试题5We are full of confidence the Chinese market.选择一项：1. on8. in9. with试题6二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。10. Having been a player in the computer industry in China for the last decade, our companyA.在上一个十年中,A.在上一个十年中,ha

31、s witnessed firsthand the industry s phenomenal growth.()已经成为中国计算机行业的运发动，我们公司亲眼目睹了这个行业令人瞩目的 成长。B.在过去的十年中，我们公司作为参与者，亲眼见证了中国计算机行业令人瞩目的开展。C.在最后的十年中，作为中国计算机行业的一个球员，我们的公司已经见证了行业的惊人增长。11. But pricing is based on the needs of target customers and it differs from place to placeand over time.()A.但定价是基于目标客户需求

32、的，它不同于地点，随着时间的推移。B.但定价是基于目标客户需求的，它随着不同的地点和时间而推移。C.但定价是基于目标客户需求的，并且价格也因地域和时间而有所不同。12. In order to succeed in business, the following two principles of marketing should be keptin mind.()A.为了在商业上取得成功，以下两条营销原那么应该牢记在心。B.企业假设想取得成功，必须牢记以下原那么。C.为了取得商业成功，两条市场原那么应当被置于脑海中。13. Attracting customers to a business

33、 makes the difference between succeeding and failing.().A.能否吸引顾客，是成功还是失败的区别。B.能否吸引客户对企业产生兴趣，决定了经营的成败。C.能否吸引顾客来做生意，是成功与失败之间的区别。14. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently.()A.如果客户满意了，就可能成为我们的较长期的客户或永久客户。B.吸引客户满意，就能够使其成为我们的长期客户或永久客户。C.如果满足了客户，就有机会长期保存他们，成为永久客户。