2020年6月1378国开电大本科管理英语3期末考试试题及答案.docx

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1、2020年6月1378国开电大本科管理英语3期末考试试题及答案2017年6月1378国开电大本科管理英语3期末考试试题及答案 一、交际用语(每小题2分，共10分) 1-5题：选择正确的语句完成下面对话，并将答案序号写在答题纸上。1.Would you like some more beer? _， please. A. Just a little B. No more C. Ive had enough 答案A 2. I suppose there ll be a lot of arguments. _ A. I should imagine so. B. No problem. C. Tha

2、ts a good idea. 答案A 3. Do you mind if I smoke here? _ A. No, thanks. B. Yes, please. C. Yes, better not. 答案C 4._ Fire fire service please! Theres a huge fire here. A. 911, how may I direct your call? B. How may I help you? C. What can I do for you? 答案A 5. Sorry I made a mistake again. _Practise more

3、 and you 11 succeed. A. Never mind. B. Certainly not. C. Dont mention it. 答案A 二、词汇与结构(每小题2分，共30分) 6-20题：阅读下面的句子，从 三个选项中选出一个能填入空白处的正确选项，井将答案序号写在答题纸上。6. It_to point to or talk about strangers in public. A. impolite B. Polite C. good 答案A 7. _important it is for kids to imagine freely! A. What B. How C.

4、 What an 答案B 8. John as well as Mike_just been back from an important meeting. A. have B. Has C. had 答案B 9. When do we have to pay the bill? _December 30. A. By B. In C. During 答案A 10. _is known to all, too much fat causes heart problems. A. It B. As C. Just as 答案B 11. Let s go_the reports on the la

5、test work. A.over B. with C. to 答案A 12. A Chinese company is going to_over the well-known Japanese company TOSHIBA Corporation. A. get B. take C. turn 答案B 13. My friend invited me_the art club, and I accepted it with pleasure. A. join B. joining C. to join 答案C 14. I heard that you really had a wonde

6、rful time at Johns birthday party,_? A. didnt I B. didnt you C. hadnt you 答案B 15. He gave up his study in college in_. A. bundle B. despair C. ash 答案B 16. You can go out,_you promise to be back before 12 0clock. A. so far as B. as far as C. as long as 答案C 17. I am_your early coming. A. looking forwa

7、rd to B. looking forward C. look forward to 答案A 18. Under no circumstance_to tell lies to parents. A. children are allowed B. are children allowed C. will children allow 答案B 19. I_book when the telephone_. A. was reading. . . rang B. read. rang C. was reading. . . was ringing 答案A 20. This is the man

8、_last night. A. whom 1 saw him B. whom 1 saw C. who 1 saw him 答案B 三、阅读理解(每小题4分，共40分) 21-25题：阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。Passage 1 Three Steps to a Good Marketing Budget Without good budget management , you are likely to overspend on marketing accidentally. Here are three steps that help

9、to make a good marketing budget. Step 1: Organize financial information The first step is to be clear of your current financial situation. You need to know how much money your company makes monthly and the changes that might arise in the future. Although income flows change throughout the year. you

10、must organize the information based on reliable revenue-the minimum amount of money your company makes each month. A realistic budget plan will always focus on the income that exceeds the expenses. Not the total revenue that comes in. When you have determined the amount of disposable income availabl

11、e for the company. you should determine where the money wil1 go. Step 2: Determine where you want to spend marketing funds After you know the total amount available to spend on marketing. the next step is how you plan to spend that money. Three main factors decide how you spend marketing funds: the

12、budget amount , your past experiences. and where you can reach the right audience. You will start organizing how to spend the funds based on the amount. Besides. you need to consider the strategies that have worked in the past. Also, you need consider which marketing channels will allow you to reach

13、 the right audience. Step 3: Assess data and make appropriate changes The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue. Ultimately. marketing is designed to bring in extra revenue. If the activity does not bring in any additional

14、 revenue over its cost , then it is better to change strategy and try something else. Assessing the data is a vital part of creating an effective marketing strategy. Evaluation begins with comparing past performance to the performance after marketing the product or services. However. a good budget a

15、lone is not enough. You have to take action and remain committed to fol1owing through your plan. By keeping the budget in mind when you make decisions. you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on market

16、ing. 21. What should the budget plan be based on? A.The companys reliable expense. B.The companys reliable income. C.The companys reliable cost. 答案B 22. What does “disposable income” mean in paragraph 3? A. Total income. B. Previous income. C. Net income. 答案C 23. You have to be clear of_when organiz

17、ing financial information. A. the income and expenses B. the marketing fund C. the budget management 答案A 24. The three main factors that decide how you spend marketing funds are_. A. the money you have earned, the actual expenses and the money you will expend B. the budget amount, your past experien

18、ces and where you can reach the right audience C. the assets you have, the product and the income 答案B 25. Keeping the budget in mind when making marketing decisions will avoid_. A. using less than you earn B. using money unnecessarily C. using more than you earn 答案C 26-30题：请依据短文内容推断给出的语旬是否正确，正确的写“T”

19、 错误的写“F”并将答案写在答题纸上。Passage 2 The road system in Beijing s central business district (CBD) is being re-designed to make public transportation easy and improve efficiency. Plans for 45 roads within the CBD have been approved , measuring 41. 5 kilometers in total. In addition to public buses, free or l

20、ow price shuttle buses from residence areas to subway stations will also be provided for commuters. This is just over four times the number of roads opened in 2007 , and will add another 15.5 km to the existing road network. Besides roads , an underground traffic system has also been operating , whi

21、ch includes four new subway lines beneath the CBD. The underground connection system is made up of two levels. The first underground floor is set aside mainly for pedestrians and commercial facilities , while the second underground floor is planned for parking. The city has also invested 140 million

22、 yuan to set up a traffic inquiry system , through which the public can check traffic conditions online and see the most convenient routes on their GPS system. In the future , the CBD will be fully covered by an intelligent traffic control system. 26. The road system in Beijing s central business di

23、strict (CBD) is being designed again.答案T 27. Commuters can only take public buses from residence areas to subway stations.答案F 28. The re-designed road will be 15. 5 kilometers long. 答案F 29. The underground traffic system has four new subway lines beneath the CBD.答案T 30. Both levels of the undergroun

24、d connection system are planned for parking.答案F 四、写作（共 20 分） 31. 依据要求写作文。写作要求：以李明的身份，依据下表内容，写一篇英文作文介绍自己的日程表。 Write a short passage according to the information of the following timetable. Li Mings Timetable from Monday to Friday (No. 3 Middle School) Time Activity 6 : 30 get up 7 : 00 have breakfast

25、 7 : 30 go to school 8 : 3012: 05 have 4 classes 12 : 05 have lunch at school 14: 0015 : 40 have 2 classes 15: 4016 : 40 play basketball / football 16 : 40 go home 18: 00 have supper 18 : 3022 : 00 do homework, watch TV, do some reading 22 : 00 go to bed 参考范文： This is my timetable. I study at No. 3

26、Middle School from Monday to Friday. I get up at 6 : 30 a. m. I have breakfast at 7 : 00 and then I go to school. I dont like to be late. Our classes begin at 8 : 30 a. m. We have four classes in the morning. I often have lunch at school with my classmates. In the afternoon, we have two classes. Cla

27、sses are over at 3 : 40, and I get home at 4 : 00. But sometimes I dont leave school so early because I play basketball in the playground. Then I go home at 5 : 00. I have supper at about 6 : 00. After supper I do my homework. I often watch TV, but sometimes I like to do some reading and the story books are very interesting. I usually go to bed at about 10 : 00 p. m.