3936国开电大《商务英语2》历年期末考试（第三题阅读理解判断题）题库（分学期版）.docx

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1、3936国开电大商务英语2历年期末考试（第三题阅读理解判断题）题库（分学期版）3936国开电大专科商务英语2历年期末考试(第三题阅读理解推断题)题库 2021年7月试题及答案 Nowadays， more and more attention is being paid to“Business Ethics”.But what does it mean?What is the importance of ethics in business? Business ethics is not about personality， though a good personality is valua

2、ble.Ethics is the primary element and prerequisite for a successful business.No matter what you do， you should think of business as a matter of integrity.Nowadays， the slip in ethics and the absence of social responsibility， especially integrity， have led to a crisis in business，seriously influencin

3、g social development， Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways.Most people know the importance of business ethics， but still some people dont honor them.We often hear media reports on problems in business， such as adding harmf

4、ul materials to products.These behaviors cause much damage to consumers，who spend money but do not get quality goods， especially when these commodities do great harm to their health.It is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few imm

5、oral businesses， and their health suffered serious damage as a result.People cant bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished. 21.Lack of business ethics has seriously influenced social development. 答案T 22.Business is to be trea

6、ted with social responsibility and integrity. 答案T 23.People who dont honor business ethics are likely to make a profit. 答案F 24.People can easily forget those bad behaviors by bad businesses. 答案F 25.Recently， people are paying less attention to professional ethics the business world. 答案F 2021年1月试题及答案

7、 Dear Sir or Madam， We have received an order for US$3， 200， 000 worth of goods from Delta Co.， Ltd.，1258Husten Avenue， New York， U.S.A.， who has given us your bank as a reference.Could you please confirm that they have sufficient funds to cover this amount and that they have a reliable credit ratin

8、g? We would be most grateful for your assistance， and any advice you give us will be kept strictly confidential. A stamped and addressed envelope has been included for your reply.Thankyou in advance. Sincerely yours， John Taylor 21.John Taylors company has received US$3，200，000 worth of goods from D

9、elta Co.，Ltd.答案F 22.The letter is written to a reference bank.答案T 23.John Taylor wants to know if Delta Co.，Ltd.is trustworthy as a corporate partner.答案T 24.The advice that the bank gives wont be kept in confidence.答案F 25.John Taylors company has paid for the banks reply.答案F 2020年9月试题及答案 Product adv

10、ertising is an important part of marketing.It aims at increasing sales by making a pro duet or service known to a wider audience， and by emphasizing its positive qualities.A company can advertise in various ways， depending on how much it wishes to spend.There are different media for advertising incl

11、uding television， radio， newspapers，magazines， the Internet and direct mail.The design and organization of advertising campaigns is usually the job of an advertising agency.A good advertising program tells potential customers why they need the product， how it is used and the benefits derived from it

12、s use.A successful program also tells the consumer how the product is better than similar offerings by competitors. Corporate advertising is not directly concerned with increasing the sales of a particular pro duet or service， but more with the brand image and reputation a company wants to present t

13、o the general public or within an industry.Corporate advertising comes in three different types：image advertising， opinion advertising and investment advertising.Image advertising attempts to promote the importance of a company.Opinion advertising presents the impression of doing a public service by

14、 addressing the importance of a company.Investment advertising is designed to attract potential investors. 21.Generally， an advertising agency is responsible for designing and organizing a products advertisement.答案T 22.It is not necessary to consider the budget of an advertisement in choosing a medi

15、a for advertising.答案F 23.There are only three types of media used in advertising.答案F 24.Product advertising is different from corporate advertising.答案T 25.This passage is mainly about the history of advertising.答案F 2020年7月试题及答案 Shipping Advice August 8， 2016 Dear Mr.Anderson， I would like to inform

16、you that the following consignment has been shipped.Details of the shipment are below： Shipper：Far East Logistics Co.Ltd Room 1205， JIN YUAN TOWER， No.168， JIN SHUI ROAD， QINGDAO TEL：0532-82732189 FAX：0532-82732190 Contact person：Ms.Li Hua hua Vessel/voyage：Pacific 041P Port of loading：QINGDAO DEP：A

17、ugust 6 ， 2016 Port of discharge：SANFRANCISCO ETA：August 28 ， 2016 Final destination：SEATTLE， USA No.of packages containers：1000 CTNS lined with foamed plastic in 140STD CTNR Weight(Kilos) ：3214.0KGS Container No.：CE500001 Seal No.：ST2111111 P.O.No.：TD9990 Item：Air conditioners， HSU-12HQA/R2-DB Quan

18、tity：1，000 pieces We have enclosed the commercial invoice，copy of B/L，packing list and export permit for your preparation for payment and collection of goods. Yours sincerely， Lin Hanxue (Ms) Logistics Officer 21.The letter is to inform Mr.Anderson that his consignment has been shipped. 答案T 22.The s

19、hipper of the consignment is Li Hua hua. 答案F 23.The final destination of the consignment is San Francisco. 答案F 24.The items in the container are air conditioners and TV sets. 答案F 25.The commercial invoice， copy of B/L， packing list and export permit are enclosed for preparation for payment and colle

20、ction of goods. 答案T 2020年1月试题及答案 Business Ethics Nowadays， more and more attention is being paid to“business ethics”.But what does it mean?What is the importance of ethics in business? Business ethics is not about personality， though a good personality is valuable.Ethics is the primary element and p

21、rerequisite for a successful business.No matter what you do， you should think of business as a matter of integrity.Nowadays， the slip in ethics and the absence of social responsibility， especially integrity， have led to a crisis in business，seriously influencing social development. Events resulting

22、from a loss of trust are being seen now and then and they affect society in many unfortunate ways.Most people know the importance of business ethics， but still some people dont honor them.We often hear media reports on problems in business， such as adding harmful materials to products.These behavior

23、s cause much damage to consumers，who spend money but do not get quality goods， especially when these commodities do great harm to their health.It is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businesses， and their health suffe

24、red serious damage as a result.People cant bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished. 21.Lack of business ethics has seriously influenced social development. 答案T 22.Business is to be treated with social responsibility and inte

25、grity. 答案T 23.People who dont honor business ethics are likely to make a profit. 答案F 24. People can easily forget those bad behaviors by bad businesses. 答案F 25. Recently， people are paying less attention to professional ethics the business world. 答案F 2019年7月试题及答案 Dear Sir or Madam， We have received

26、an order for US$3， 200， 000 worth of goods from Delta Co.， Ltd.，1258Hus ten Avenue，New York，U.S.A.，who has given us your bank as a reference.Could you please confirm that they have sufficient funds to cover this amount and that they have a reliable credit rating? We would be most grateful for your a

27、ssistance， and any advice you give us will be kept strictly confidential. A stamped and addressed envelope has been included for your reply.Thank you in advance. Sincerely yours， John Taylor 21.John Taylors company has received US$3，200，000 worth of goods from Delta Co.， Ltd.答案F 22.The letter is wri

28、tten to a reference bank.答案T 23.John Taylor wants to know if Delta Co.， Ltd.is trustworthy as a corporate partner.答案T 24.The advice that the bank gives wont be kept in confidence.答案F 25.John Taylors company has paid for the banks reply.答案F 2019年1月试题及答案 2018年7月试题及答案 Online Shopping Daniel is interest

29、ed in Kevins new mobile phone which hes bought on the Internet. Daniel：Hi， Kevin.Youve bought a new mobile phone， havent you?Where did you buy it? Kevin：Oh.yes.I ordered it online three days ago and it arrived yesterday.Have a look， please. Daniel：It looks wonderful!Actually， I have been thinking ab

30、out online shopping for a longtime， But， as you know， Im not quite familiar with how to do it and. Kevin：Its a piece of cake!Ill show you how to do it.First of all， you should find a good e-commerce site. Daniel； Such as? Kevin：Such as A，E， etc.， which are famous worldwide.In China，Tao bao is the mo

31、st popular one. Daniel：And then? Kevin：Then， type the name of your desired product in the search box or select the category of the product you would like.Then compare the prices， features and shipping conveniences offered from several sites.If you have any question， you can ask the sellers.Next， add

32、 the items to your shopping cart and place the order.After completing electronic payment， you just wait for the delivery o goods as requested. Daniel：Uh， I think it is time-consuming. Kevin：I somewhat agree with you， but not completely.As you know， there is so much to choose from and it takes time t

33、o make comparisons.However， online shops give us the opportunity to shop 24/ 7 and its very convenient for you. Daniel：Great!Maybe from now on， I should try to buy goods online Kevin：Why not?Go ahead. 21.Daniel has been shopping online for along time.答案F 22.A， Ebay and Tao bao are all famous e-comme

34、rce sites all over the world.答案F 23.You can compare the prices， features and shipping conveniences offered from several sites if shopping online.答案T 24.There is so much to choose from online shops so it costs our time to make comparisons.答案T 25.Kevin believes online shopping offers us more convenien

35、ce.答案T 2018年1月试题及答案 Product advertising is an important part of marketing.It aims at increasing sales by making a product or service known to a wider audience， and by emphasizing its positive qualities.A company can advertise in various ways， depending on how much it wishes to spend.There are differ

36、ent media for advertising including television， radio， newspapers，magazines， the Internet and direct mail.The design and organization of advertising campaigns is usually the job of an advertising agency.A good advertising program tells potential customers why they need the product， how it is used an

37、d the benefits derived from its use.A successful program also tells the consumer how the product is better than similar offerings by competitors. Corporate advertising is not directly concerned with increasing the sales of a particular product or service， but more with the brand image and reputation

38、 a company wants to present to the general public or within an industry.Corporate advertising comes in three different types：image advertising， opinion advertising and investment advertising.Image advertising attempts to promote the importance of a company.Opinion advertising presents the impression

39、 of doing a public service by addressing the importance of a company.Investment advertising is designed to attract potential investors. 21.Generally， an advertising agency is responsible for designing and organizing a products advertisement.答案T 22.It is not necessary to consider the budget of an advertisement in choosing a media for advertising.答案F 23.There are only three types of media used in advertising.答案F 24.Product advertising is different from corporate advertising.答案T 25.This passage is mainly about the history of advertising.答案F